2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO FROM JURASSIC PARK TO LINKEDIN PARK THE NEW...

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

FROM JURASSIC PARK TO LINKEDIN PARK

THE NEW RECRUITMENT REALITY

ANNA FORSBERG & LINDA DARCK

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

AGENDA

• The New Reality

• Evolution

• Strategy & Branding

• Social Media Platforms

• Challenges & Concerns

• 2013 & Beyond

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

THE NEW REALITY• Recession over• Baby boomers retiring• Gen Y --> traditional methods obsolete

What are you doing to attract this scarce and selective talent pool?

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

GEN Y

96%ON SOCIAL NETWORKS

50% MOBILE DEVICE >

WALLET

33%SOCIAL MEDIA FREEDOM >

SALARY

56% BLOCKING =

DECLINING JOB

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

NOT CONVINCED?• 9/10 orgs use social media to recruit

• The top three reasons recruiters are using social media networking is to:– Reach passive job seekers– Control costs– Source candidates for specialized, hard to

recruit positions www.nasrecruitment.com

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

BENEFITS• UNDER PAR-ADOX• Passive candidates• Volume vs Quality• Cost-effective• Mission, vision and goals• Branding• Add value to HR role

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

EVOLUTION

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Social Media Strategy

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

BRANDING• 80% of companies agree that social

networking plays a key role in building brand reputation.

• 75% of HR professionals report that employer brand is critical in developing a talent pipeline.

Your brand, INTENTIONALLY OR NOT, will affect who will be in your applicant pool.

Sources: www.shrm.org, www.socialmediaexaminer.com

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

You already have a reputation!

Understand what it is

Your idea = reputation?

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

WORD ON THE STREET

• NETWORK

• GOOGLE ALERT

• MONITOR www.socialmention.com

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

BRANDING: FB

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

This Is My Job!

Starring LAUSD employees.

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

TWITTER

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

LinkedIn Largest professional network online (200M members)

Optimal for:

› Networking› Recruiting for niche jobs› Passive & active› Showcasing jobs› Professional development

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

EVERYONE AND THEIR MOMS ARE IN

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

TALENT PREMIUM

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Social Media @ Work

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

MANAGING YOUR GROUP

• STRATEGY

• RECRUIT MEMBERS

• INCORPORATE

• DEVELOP CONTENT

• MAINTENANCE

• EXPLORE/EXPERIMENT!

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Potential Challenges• Blocked

• HR vs. District branding

• Branding w/out ownership

• Strategy and Content– Few jobs available – Flexible but purposeful – Time

• Staff expertise/training

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Our Challenges

• Engagement:– Personal/professional

– Fear of the unknown

– LAUSD employees not active job seekers

– Not using social media

– Legal issues

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

• Different animal

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Common Concern:Wasting Work Time

Translation:

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Common Concern:Managing Negative Comments

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

Etiquette & Guidelines

– Common sense and sound judgment– Set clear guiding principles for “off-topic”

conversations– Existing code of conduct, IT, and privacy policies

– Good examples: Intel & Australia– http://www.intel.com/sites/sitewide/en_us/social-media.htm – http://www.youtube.com/watch?v=8iQLkt5CG8I

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

2013 AND BEYOND

• Social Media Training

• Gamification

• The Death of the Resume

• Personal Branding

2013 CASBO ANNUAL CONFERENCE & SCHOOL BUSINESS EXPO

@lausdjobs

Facebook.com/LAUSDcareers

Career Opportunities at LAUSD (Non-Instructional)

linda.darck@lausd.net

anna.forsberg@lausd.net