2012 Capital Area SECC Coordinator Training. SECC – What’s it all about? Only statutorily...

2012 Capital Area SECC Coordinator Training

SECC – What’s it all about?

Only statutorily authorized workplace campaign for the state agency and higher education employees throughout Texas It’s an easy, effective and cost-efficient way to give to charities. Contributions help improve the quality of life. The campaign supports a wide variety of causes. All charities in the campaign must meet strict eligibility criteria. The campaign is for state employees and is governed by state employees.

Began in 1994 – raised $2,027,751; In 2011, raised over $9.3M statewide!!! 2011 Capital Area SECC raised over $2.1M

REMINDER: Participation in the SECC is strictly voluntary!

Capital Area SECC:

• Bastrop• Bell• Blanco• Burnet• Caldwell• Fayette• Hays• Lampasas• Lee• Llano• Mason• San Saba• Travis• Williamson

Map available at www.secctexas.org/coordinator/resources

State Policy Committee (SPC)

Local Campaign Manager (LCM)

Local CharitiesLocal State Agencies

SECC Structure

Governing body appointed by GovernorChair, Janice McCoy

Board of local campaignChair, Carolyn Beck

UW for Greater AustinJackie Rogers

State Campaign Manager (SCM)

Statewide Charities

UW of TXRoxanne Jones

Local Employee Committee (LEC)

STATEWIDE LOCAL

SECC Timeline

Jan. 31st: Local Campaign Manager application deadline

Mar. 16th: Local charity applications deadline

May-June: Campaign materials creation

July-Aug.: Coordinator trainings/campaign planning meetings

Sept. 1st: 1st day of campaign

Oct. 31st: Last day of campaign

Nov. 15th: Deadline for submission of pledge forms to payroll office

Jan.-Dec. (2013): Deductions made from paychecks for pledges

How are charities admitted?

Charity applications are sent out in January and are due in March

Applications are screened by state employees (LEC)

Each charity must meet the following requirements: Health and human service organization IRS Form 990 501(c)3 certification Secretary of State certification Audit (or accountant's review, depending on revenue) Administrative fees 25% or less

What is a coordinator?

As a coordinator you will organize and lead your agency’s workplace giving campaign.

Responsible for: Promoting the SECC in your workplace. Serving as the distribution point for all materials and the collection

point for all pledges. Encouraging enthusiasm for workplace giving by setting up special

meetings and/or use already available avenues to disburse information on the SECC.

Attending trainings, keeping contact with your Campaign Associate and Campaign Manager.

SECC websites

www.secctexas.org

http://capitalareasecc.wikidot.com

Facebook – “State Employee Charitable Campaign – Capital Area”

SECC Contact Information

Jackie Rogers

Capital Area Local Campaign Manager

Jackie.rogers@uwatx.org

Roxanne Jones

State Campaign Manager

roxanne.jones@uwtexas.org

10 Steps to a Successful Campaign

1) Develop a Plan2) Establish Support from the Top3) Set Your Campaign Goal4) Recruit & Train Campaign Coordinators5) Run a Leadership Giving Campaign6) Promote & Publicize7) Educate Employees & Make the Ask8) Report Your Results9) Say Thank You10) Evaluate Your Campaign Results & Plan For Next

Year’s Campaign

Step 1:

Develop a Plan

Step 2:

Establish Support from the Top

Step 3:

Set Campaign Goal

Step 4: Recruit & Train Campaign

Committee/Coordinators

Step 5:

Run a Leadership Giving Campaign

Step 6:

Promote & Publicize

Step 7:

Educate Employees & Make the Ask

Step 8:

Report Your Results

Step 9:

Say Thank You

Step 10:

Evaluate Campaign Results & Plan for Next Year’s

Campaign

Thank You!!!