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2012 Capital Area SECC Coordinator Training
SECC – What’s it all about?
Only statutorily authorized workplace campaign for the state agency and higher education employees throughout Texas It’s an easy, effective and cost-efficient way to give to charities. Contributions help improve the quality of life. The campaign supports a wide variety of causes. All charities in the campaign must meet strict eligibility criteria. The campaign is for state employees and is governed by state employees.
Began in 1994 – raised $2,027,751; In 2011, raised over $9.3M statewide!!! 2011 Capital Area SECC raised over $2.1M
REMINDER: Participation in the SECC is strictly voluntary!
Capital Area SECC:
• Bastrop• Bell• Blanco• Burnet• Caldwell• Fayette• Hays• Lampasas• Lee• Llano• Mason• San Saba• Travis• Williamson
Map available at www.secctexas.org/coordinator/resources
State Policy Committee (SPC)
Local Campaign Manager (LCM)
Local CharitiesLocal State Agencies
SECC Structure
Governing body appointed by GovernorChair, Janice McCoy
Board of local campaignChair, Carolyn Beck
UW for Greater AustinJackie Rogers
State Campaign Manager (SCM)
Statewide Charities
UW of TXRoxanne Jones
Local Employee Committee (LEC)
STATEWIDE LOCAL
SECC Timeline
Jan. 31st: Local Campaign Manager application deadline
Mar. 16th: Local charity applications deadline
May-June: Campaign materials creation
July-Aug.: Coordinator trainings/campaign planning meetings
Sept. 1st: 1st day of campaign
Oct. 31st: Last day of campaign
Nov. 15th: Deadline for submission of pledge forms to payroll office
Jan.-Dec. (2013): Deductions made from paychecks for pledges
How are charities admitted?
Charity applications are sent out in January and are due in March
Applications are screened by state employees (LEC)
Each charity must meet the following requirements: Health and human service organization IRS Form 990 501(c)3 certification Secretary of State certification Audit (or accountant's review, depending on revenue) Administrative fees 25% or less
What is a coordinator?
As a coordinator you will organize and lead your agency’s workplace giving campaign.
Responsible for: Promoting the SECC in your workplace. Serving as the distribution point for all materials and the collection
point for all pledges. Encouraging enthusiasm for workplace giving by setting up special
meetings and/or use already available avenues to disburse information on the SECC.
Attending trainings, keeping contact with your Campaign Associate and Campaign Manager.
SECC websites
www.secctexas.org
http://capitalareasecc.wikidot.com
Facebook – “State Employee Charitable Campaign – Capital Area”
SECC Contact Information
Jackie Rogers
Capital Area Local Campaign Manager
Roxanne Jones
State Campaign Manager
10 Steps to a Successful Campaign
1) Develop a Plan2) Establish Support from the Top3) Set Your Campaign Goal4) Recruit & Train Campaign Coordinators5) Run a Leadership Giving Campaign6) Promote & Publicize7) Educate Employees & Make the Ask8) Report Your Results9) Say Thank You10) Evaluate Your Campaign Results & Plan For Next
Year’s Campaign
Step 1:
Develop a Plan
Step 2:
Establish Support from the Top
Step 3:
Set Campaign Goal
Step 4: Recruit & Train Campaign
Committee/Coordinators
Step 5:
Run a Leadership Giving Campaign
Step 6:
Promote & Publicize
Step 7:
Educate Employees & Make the Ask
Step 8:
Report Your Results
Step 9:
Say Thank You
Step 10:
Evaluate Campaign Results & Plan for Next Year’s
Campaign
Thank You!!!