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5 Secret Elements !for Luxury Brandsʼ !

Online Success !

5 Secret Elements !for Luxury Brandsʼ !

Online Success !

@ogilvyasia!or!

Questions and Comments!

@ThomasCrampton!APAC Director!Ogilvy

Speakers

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Human-centered!Design!

Silicon Valley Voices!

AGENDA!

Yammer and!Facebook email!

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Garth Saloner

Dean, Stanford Business School

Tim O’Reilly

Founder & CEO, O’Reilly Media, Inc.

Max Levchin

Vice President of Engineering, Google

Reid Hoffman

Executive Chairman & Founder, LinkedIn

Ramu Yalamanchi

Founder, Hi5

-)).'#$Silicon Valley hits middle age

Apple + Facebook?

David Ogilvy woz ‘ere

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1 Billion Users

friends friends

friends of

642 million users

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Elements of the Next Internet Mary Meeker Vision and How It Fits Asia

Creating Infectious Action Jennifer Aaker’s Dragonfly Effect

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Design Thinking The Stanford Seven

Design Thinking Empathize

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Human-Centered Design Process!

Design Thinking Define

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Compelling Needs and Insights!

Design Thinking Ideate

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Explore A Wide Solution Space!

Design Thinking Prototype

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Ideas Take Physical Form!

Design Thinking Test

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Place Prototype in Userʼs Life!

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5 Secret Elements !for Luxury Brandsʼ !

Online Success !

Any Questions?!

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5 Secret Elements !for Luxury Brandsʼ !

Online Success !