2010 Kickoff Presentation Final

Our MissionTo help Scout Families,

Units and Councils raise the money needed for

Scouting programs from the Popcorn Sale.

Steps for Success

Included in yourPopcorn Sale in a

Box

What’s New fromTrail’s End

Steps for Success(Mirrors the Virtual Sale Planner at trails-end.com)

Program PlannerProgram Planner

Goal Goal SetterSetter

Only 46% of parents Only 46% of parents said their son set a said their son set a

sales goalsales goalScouts who set goals avg. Scouts who set goals avg.

$486$486Scouts with no goal avg. Scouts with no goal avg.

$286$286Units that set goals Units that set goals

average a 71% higher saleaverage a 71% higher sale

Build Your Best KickoffBuild Your Best Kickoff

- Pie in the face- Pie in the face

- Scout Accounts- Scout Accounts

- Top-Selling Den/Patrol- Top-Selling Den/Patrol Pizza PartyPizza Party

- Top Seller Prizes- Top Seller Prizes

Motivate Your ScoutsMotivate Your Scouts

Communication

Have a solid communication plan for your Scout families.

Make sure everyone understands the goals so all Scouts have the opportunity

to

“Earn their own Way”

Customize the program and kickoff planning tools below:

• Program Planner worksheet• Unit Kickoff Presentation• Scout Incentive handout• Parent handout• Email Library

Virtual Sale PlannerVirtual Sale Plannerat trails-end.comat trails-end.com

Program PlannerProgram Planner

Program PlannerProgram Planner

Kickoff PresentationKickoff Presentation

Customize this

PowerPoint

presentation to

use at your

Popcorn Kickoff.

Parent HandoutParent Handout

Customize to show

your important sale

details to your parents.

Use as a handout at your

Popcorn Kickoff.

Scout HandoutScout Handout

Customize to showcase

your unit’s incentive

program to your Scouts.

Use as a handout at your

Popcorn Kickoff.

Email LibraryEmail LibrarySend emails to your Scout Families from trails-end.com throughout the sale to keep

themomentum going!

Attended council or district popcorn

training

Popcorn Sale in a Box received

Program Planner completed

SET GOALS AT UNIT & SCOUT LEVEL

Hold a fun & informative unit popcorn kickoff

Unit incentive program finalized

Training DVD has been watched

Progress ChecklistProgress Checklist

Military Order Update

2008 2008 2009 2009

% growth% growth

Return to Scouting Return to Scouting $4.537 $4.537 $7.186 $7.186

+ 58% + 58%

Sales DollarsSales Dollars $6.482 $10.266 $6.482 $10.266

+ 58% + 58%

ContainersContainers .433 .685 .433 .685

+ 58% + 58%

DonationsDonations .260 .411 .260 .411

+ 58% + 58%

(in millions)(in millions)

Support Our TroopsSupport Our Troops

Since the program began in Since the program began in 20072007

• Over 850,000 donations

• Over $21 million raised in retail sales

• Over $15 million returned to local Scouting

• Over 1.6 million pounds of product shipped

Support Our TroopsSupport Our Troops

Go to:

www.supportourtroops.org

and click on “Operation Popcorn” to see where the

donations have gone all over the world!

Support Our TroopsSupport Our Troops

Better Than Ever

in 2010!!!

• Better Product Value Better Product Value • Better Flavor & Better For Better Flavor & Better For

You You • Better PackagingBetter Packaging• Better Scout RewardsBetter Scout Rewards• Better Program SupportBetter Program Support

Better Than EverBetter Than Ever

Better Product Value

Better Product ValueBetter Product Value

• Product value has increased substantiallyProduct value has increased substantially

• An additional An additional 8%8% to 37%to 37% moremore product in product in each item* each item*

• An average of An average of 20% more20% more product* product*

• 2 million lbs.2 million lbs. more product added* more product added*

*versus 2009*versus 2009

Better Product ValueBetter Product ValueChocolate LoversChocolate Lovers 72oz.72oz. 92oz.92oz. +28%+28%

Sweet & SavorySweet & Savory 44oz.44oz. 56oz. 56oz. +27%+27%

Cheese LoversCheese Lovers 21oz.21oz. 24oz. 24oz. +14%+14%

Chocolatey Caramel CrunchChocolatey Caramel Crunch 24oz.24oz. 26oz. 26oz. +8%+8%

Caramel Corn withCaramel Corn withAlmonds, Cashews & PecansAlmonds, Cashews & Pecans 23oz.23oz. 26oz. 26oz.

+13%+13%

Butter Toffee LightButter Toffee Light 18oz.18oz. 20oz. 20oz. +11%+11%

Caramel CornCaramel Corn 8oz.8oz. 11oz. 11oz. +37%+37%

Popping CornPopping Corn 2.5lbs.2.5lbs. 3lbs. 3lbs. +20%+20%

20092009 20102010 % more% more

Better flavor.Better for you.

What is most important What is most important to consumers? to consumers?

• FlavorFlavor

• 0g Trans Fat0g Trans Fat

• Fewer CaloriesFewer Calories

• Low Saturated / Total FatLow Saturated / Total Fat

• Low SodiumLow Sodium

• Microwave:Microwave: made with Canola Oil and made with Canola Oil and NEWNEW

Butter Burst FlavoringButter Burst Flavoring

• Caramel:Caramel: all natural sweeteners all natural sweeteners

• Chocolate:Chocolate: new rich chocolate flavor new rich chocolate flavor

• Cheese:Cheese: made with Canola Oil and real made with Canola Oil and real cheesecheese

Better FlavorBetter FlavorNew & Improved Flavor in ALL ProductsNew & Improved Flavor in ALL Products

• Canola oilCanola oil provides the most robust flavor provides the most robust flavor when combined with our unique Butter when combined with our unique Butter Burst flavoring.Burst flavoring.

• Our Our Butter BurstButter Burst flavor is special because flavor is special because it is released at the time of popping.it is released at the time of popping.

• Your car or garage will no longer smell Your car or garage will no longer smell like butter.like butter.

NEW “Butter Burst” FlavoringNEW “Butter Burst” Flavoring

Benefits of Canola OilBenefits of Canola Oil

• Removes trans fatRemoves trans fat

• Reduces bad saturated fatsReduces bad saturated fats

• Increases healthy fatsIncreases healthy fats

– High in monounsaturated fats (Omega-9)High in monounsaturated fats (Omega-9)– High in polyunsaturated fats (Omega-3, High in polyunsaturated fats (Omega-3, Omega-6)Omega-6)

Canola Oil is sourced in North America

and does not contribute to the destruction of rainforests

Microwave: Made with Canola Microwave: Made with Canola OilOil

PER BAG POPPEDPER BAG POPPED

Unbelievable ButterUnbelievable Butter Butter Butter LightLight

Trans Fat (g)Trans Fat (g) 00 00

Saturated Fat (g)Saturated Fat (g) 22 1 1

CaloriesCalories 260260 210210

Fat CaloriesFat Calories 100 100 6060

Sodium (mg)Sodium (mg) 480480 320320

Better For YouBetter For YouOg trans fat in all productsOg trans fat in all products

Canola Increases Canola Increases ConsumptionConsumption

70% of consumers70% of consumers said they said they “would be likely to eat more”“would be likely to eat more” after after

learning the facts about our new learning the facts about our new microwave popcorn made with microwave popcorn made with

Canola OilCanola Oil

PAR, Consumer Flavor Assessment Study, October 2009

ALL NEW ALL NEW 1818 PackPack

Unbelievable Butter andUnbelievable Butter and Butter LightButter Light

MORE MORE of what consumers wantof what consumers want

MOREMORE of what Scouting wants of what Scouting wants

Caramel: Caramel: – 0g trans fat 0g trans fat – 0g of saturated fat per serving0g of saturated fat per serving– Naturally sweetenedNaturally sweetened

Chocolate:Chocolate:– 0g trans fat 0g trans fat – No hydrogenated oilsNo hydrogenated oils

Better For YouBetter For YouOg trans fat in all productsOg trans fat in all products

Cheese: Cheese: – Made with Canola OilMade with Canola Oil– 0g trans fat per serving0g trans fat per serving– Made with real cheeseMade with real cheese– Reduced saturated fat from Reduced saturated fat from 1111gg to to 22gg

per serving per serving (versus 2009)(versus 2009)

Better For YouBetter For YouOg trans fat in all productsOg trans fat in all products

Better Flavor in ALL productsBetter Flavor in ALL products

Better For YouBetter For You**We have removed: We have removed:

- Over 1 million lbs. of Trans Fat - Over 1 million lbs. of Trans Fat - 532,000 lbs. of saturated fat- 532,000 lbs. of saturated fat- 4 billion calories- 4 billion calories- 72,000 lbs. of sodium - 72,000 lbs. of sodium - 1.4 million lbs. of sugar- 1.4 million lbs. of sugar

Better Product ValueBetter Product Value++22 million lbs. more product* million lbs. more product*

*versus 2009*versus 2009

Better Flavor. Better Flavor. Better For You.Better For You.

Better Better PackagingPackaging

New Packaging BenefitsNew Packaging Benefits• Increased awareness of Scouting on every item

• Resealable to keep product fresh

• Strong, durable packages - thicker than a soda

can

• Easier to identify, store and transfer

• Eliminates over 3.8 million lbs. of packaging

• Case shippers will be glued, not taped

0%

10%

20%

30%

40%

50%

60%

70%

New Packaging No Preference Tins

88%88% of of ConsumersConsumers prefer the prefer the new new packaging over tins or had no packaging over tins or had no preferencepreference

67%67%

12%12%21%21%

PAR, Consumer Packaging

Assessment Study, October 2009

0%10%20%30%40%50%60%70%80%

New Packaging No Preference Tins

74%74%

13%13% 13%13%

87% of Parents87% of Parents prefer the new prefer the new packaging over tins or had no packaging over tins or had no

preferencepreference

PAR, Consumer Packaging

Assessment Study, October 2009

Chocolate Lover’s Chocolate Lover’s CollectionCollection28% MORE product28% MORE product

0g trans fat0g trans fatNo hydrogenated No hydrogenated oilsoils

Sweet & Savory Sweet & Savory CollectionCollection27% MORE product27% MORE product

0g trans fat0g trans fatNo hydrogenated No hydrogenated oilsoils

Cheese Lover’s Cheese Lover’s CollectionCollection14% MORE product14% MORE product

Made with Canola OilMade with Canola Oil0g trans fat 0g trans fat per servingper serving

Made with real cheeseMade with real cheese

ChocolateyCaramelCrunch

26oz. resealable package

8 per case

8% MORE product8% MORE product0g trans fat 0g trans fat per servingper serving

No hydrogenated oilsNo hydrogenated oils

CaramelCaramelCornCorn

with with Almonds,Almonds,

Cashews and Cashews and PecansPecans

26oz. resealable 26oz. resealable packagepackage

8 per case8 per case

13% MORE product13% MORE product0g trans fat 0g trans fat 0g saturated fat 0g saturated fat per servingper servingNaturally sweetenedNaturally sweetened

ButterToffee Light

20oz. resealablepackage

8 per case

11% MORE product11% MORE product0g trans fat 0g trans fat 0g saturated fat 0g saturated fat per servingper serving

Naturally sweetenedNaturally sweetened

CaramelCaramelCornCorn

11oz. resealable11oz. resealablepackagepackage

12 per case12 per case

37% MORE product37% MORE product0g trans fat0g trans fat0g saturated fat 0g saturated fat per servingper serving

Naturally sweetenedNaturally sweetened

PoppingPoppingCornCorn

3lbs. resealable3lbs. resealablepackage with package with

pour spoutpour spout

6 per case6 per case

20% MORE product20% MORE productAll naturalAll natural100% whole grain100% whole grainHigh fiberHigh fiber

Increased Awareness of Increased Awareness of ScoutingScouting

Better Scout

Rewards

• Much higher valuehigher value for Scouts

• Total Total freedomfreedom and varietyand variety to to select the most popular and up-select the most popular and up-to-date rewards to-date rewards

Better Scout RewardsBetter Scout Rewards

2010 Scout Rewards2010 Scout Rewards Scouts can choose an Amazon.com or Wal-Mart gift Scouts can choose an Amazon.com or Wal-Mart gift

cardcard

Sell:Sell: Earn:Earn:

One Item One Item Patch or PinPatch or Pin

$125$125 $10$10 Wal-Mart gift card or choice from 3 Wal-Mart gift card or choice from 3 prizesprizes

$250$250 $15$15 Wal-Mart gift card or choice from 3 Wal-Mart gift card or choice from 3 prizesprizes

$400$400 $20$20 gift card gift card (increase of $7)(increase of $7)

$600$600 $30$30 gift card gift card (increase of $8)(increase of $8)

$800$800 $40$40 gift card gift card (increase of $10)(increase of $10)

$1,000$1,000 $55$55 gift card gift card (increase of $10)(increase of $10)

$1,200$1,200 $75$75 gift card gift card (increase of $10)(increase of $10)

$1,600$1,600 $110$110 gift card gift card (increase of $10)(increase of $10) $2,000$2,000 $150$150 gift card gift card (increase of $10)(increase of $10)

$450 Level in 2010$450 Level in 2010Think of the Possibilities!Think of the Possibilities!

$20

NEW $600 ClubNEW $600 ClubFunded by Trail’s EndFunded by Trail’s End

Marshmallow Marshmallow CrossbowCrossbow

$600$600ClubClubPatchPatch

• Order at trails-end.comOrder at trails-end.com

• Will ship with your Rewards OrderWill ship with your Rewards Order

NEW $600 ClubNEW $600 ClubFunded by Trail’s EndFunded by Trail’s End

NEW $600 Club• Marshmallow Crossbow and Patch

$1,500 Club$1,500 Club• Bonus $50 Amazon.com or Wal-Mart gift Bonus $50 Amazon.com or Wal-Mart gift

cardcard

College ScholarshipCollege Scholarship • For $2,500 SellersFor $2,500 Sellers• 6% of total sales go into a scholarship 6% of total sales go into a scholarship

accountaccount

Online Sales through December 31, 2010 count Online Sales through December 31, 2010 count toward these bonus rewards!toward these bonus rewards!

Better Scout RewardsBetter Scout RewardsFunded by Trail’s EndFunded by Trail’s End

Council IncentivesCouncil Incentives

• Weekly Drawing for “Fill It Up” Weekly Drawing for “Fill It Up”

PrizePrize

• Disney VacationDisney Vacation DrawingDrawing

• $1,000 Club Party with awesome $1,000 Club Party with awesome

prizesprizes

• Top Seller PrizesTop Seller Prizes

Better Program Support

• One One Popcorn Sale in a BoxPopcorn Sale in a Box for each for each selling pack, troop, crew and postselling pack, troop, crew and post

• Face-to-Face and Online Sales both Face-to-Face and Online Sales both count towards Scout Rewards count towards Scout Rewards

• New atNew at trails-end.com trails-end.com– Virtual Sale PlannerVirtual Sale Planner– Video TrainingVideo Training– Email LibraryEmail Library– Sale ResourcesSale Resources

Better Program SupportBetter Program Support

NEW Popcorn Sale in a BoxNEW Popcorn Sale in a BoxFunded by Trail’s EndFunded by Trail’s End

• Leader Playbook (1)Leader Playbook (1)• Marshmallow Crossbow (1)Marshmallow Crossbow (1)• Sale Banner (1)Sale Banner (1)• Sale Promotion poster (6)Sale Promotion poster (6)• Scout Rewards poster (6)Scout Rewards poster (6)• Tracking poster (6)Tracking poster (6)• Support Our Troops poster (6) Support Our Troops poster (6) • Support Our Troops receipt (25)Support Our Troops receipt (25)• Online Selling card (75)Online Selling card (75)• Training DVD (6)Training DVD (6)• Product sample (2)Product sample (2)

NEW Popcorn Sale in a BoxNEW Popcorn Sale in a BoxFunded by Trail’s EndFunded by Trail’s End

• Take OrderTake Order

• Parents sell at workParents sell at work

Face-to-Face SellingFace-to-Face Selling

Sell OnlineSell Online

• Reach friends and family who live far away

• Average person spends $50 online

• Orders ship directly to consumer

• Commissions are paid monthly

• Online Sales count toward the Scout Rewards program offered through your Council

• Counts toward Bonus Rewards:• $600 Club - Marshmallow Crossbow• $1,500 Club - $50 Amazon.com or Wal-Mart gift

card• College Scholarship for $2,500 Sellers

Why Sell Online?

Selling Online is easy for Scouts

• Each Scout creates his own account at scouts.trails-end.com

• Scouts create an Avatar and send e-mails from the website to friends and family

• Scouts go to Track My Online Sales to see who has made a purchase

• Online and face-to-face sales both count toward the Scout Rewards program starting August 1 through the end of the fall sale

Each leader creates his/her own account to track Scouts’ online sales.

Validation code:

popcorn

View Online Sales

Council Specific

Information

Gold Military Order…………………………………….........$40Silver Military Order…………………………………….…….$25Chocolate Lovers Collection………………………………...$50Sweet & Savory Collection…………………………………..$40Cheese Lovers Collection…………………………………….$30Unbelievable Butter Micro Wave 18 Pack……...........$17Butter Light Micro Wave 18 Pack…………………………$17Chocolate Caramel Crunch………………………………….$17Large Caramel w/Almonds/Pecans/Cashews………..$17Butter Toffee Caramel Light………………………………..$10Classic Small Caramel Corn…………………………………$10

2010 Product Line 2010 Product Line Up & PricingUp & Pricing

GuidebookGuidebook

• Sale Calendar

• 2010 Product Lineup

• Key Contacts

• Commission Structure & Incentive Program

• Order & Pick-up Information

Weekly Drawing Every Tuesday beginning Sept. 7 @ 4:30pm

September 1 Official Start Date for 2010 Sale

September 11 & 25 Council Popcorn Blitz Day for Units

October 21 Complete UNIT Orders due to Scout office from Unit Kernel

(online ordering recommended)

November 4-6 Popcorn Pick-up(schedule appts with District

Kernel)

December 6 Popcorn Money due to Scout Office

December 18 $1,000 Club PartyDisney Vacation Give a way

CalendarCalendar

• Contact your District Kernels

• Information available at:www.okscouts.org

• Tiffany Farrar 918.743.6125• Dave Wadley 918.743.6125

popcorn@okscouts.org

Key ContactsKey Contacts

Total Available CommissionTotal Available Commission

35%

CommissionCommission

Questions?

Thank You!