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15 Ways to Market a
Software Toolpeldi@balsamiq.com #balsamiq
http://goo.gl/bAWPuo
1. Marketing must evolve along with the company
2. Inject yourself in the conversation
3. Donate your software, donate for reviews
4. Create evangelists
5. Become a thought leader in your niche
6. Do Inbound Marketing
7. The Golden Puzzle / Always Be Marketing
8. Be so good they can’t ignore you
9. Customer service is the new marketing
10. UX is marketing
11. Google Adwords
12. Sponsorships
13. Raffles
14. Demo Versions (also embedded!)
15. It’s not about you!
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