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October 3, 2012

PEOPLE

LEE BUSHKELLVP of Media SalesPGA TOUR Digital & PGA TOUR Entertainment

MARTY CONWAYVP, Sports MarketingIMRE

ANDREA HARRISONDirector, Digital EngagementPepsi

CHARLES METZGEREVP, Chief Marketing & Communications OfficerDetroit Pistons

TODAY’S PLAYS

PLAY #1: SEGMENT TRENDS

Source: BCG Analysis, Note: Size of word indicates frequency of response

PLAY #1: SEGMENT TRENDS

Source: U.N., Department of Economic and Social Affairs

PLAY #2: SHIFT TO MOBILE FROM DESKTOP

Source: Neilsen Q1 2011 Mobile Connected Device Report

PLAY #2: SHIFT TO MOBILE FROM DESKTOP

Source: SymphonyIRI Retailer & Brand Loyalty Survey, Q2 2012

PLAY #3: SOCIAL

• They are more comfortable with advanced technologies

• They expect services to improve their lifestyles and event experiences

• They anticipate that advanced technologies will improve their sports event

experiences

• Advanced technologies are a prerequisite for engaging Millennials in sports

*Acatel-Lucent Research

PLAY #4: BUYING POWER

Source: comscore, 2012

PLAY #5: GENDER TRENDS

Source: Neilsen

PLAY #5: GENDER TRENDS

Questions & Answers

MILLENNIALS & DIGITAL NATIVES AS SPORTS FANS