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The Power
Megatrendsof
The Driving Forces of ChangeDonnerstag, 15. März 2012
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The Age of Anxiety?
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HolisticFuturism
System &
ComplexityTheory
Game Theory
ProbabilityTheory
BehavioristicEconomy
EvolutionaryPsychology
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Long Term
Megatrends are:
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Ubiquitous
Economy Culture
ValuesDaily Life
ConsumerismDonnerstag, 15. März 2012
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Resilient !
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Slow !The one % per year rule
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1 % increase in female income per year
1 % urban population worldwide
1 % increased education in all countries
1 % more renewable energy
1 % more REAL internet-users
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1 % more non-typical workplaces
1 % more centenarians
1 % more patchwork families
1 % more productivity
1 % more connectivity
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The Tipping Point Rule
100
75
50
25
47 46 39404142434445%
Tipping
Area
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0
750
1.500
2.250
3.000
1970 1975 1980 1985 1991 1995 2000 2005 2009 2015
Cigarettes Smoked
The Nonsmoking Infection
40%
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A quantitative change,sooner or later, becomes a
qualitative one.
Friedrich Engels
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Megatrend
Countertrend
Synthesis
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Networking
Regression
StressIndividualisation
New Tribalism
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Meta-Mobility
Non-mobile Mobility
Trafc JamMobility
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GloCALisation
HomesicknessGlobalisation
Separatism
Authentic-Trend
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Flexicurity
New Work
Insecurity
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Life-Phasing
Aging
Downaging
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Megatrends
are the Hybrid-Makers of
History
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Pro sumer
Glocal isation
Flexi curity
Free miumCoo petition
Real virtualityDonnerstag, 15. März 2012
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ALWAYS ON
FLEXIBILISIERUNG
LIFE-LONG-LEARNING
WERTEWANDEL
FLASHMOB-KONSUM
EIGEN-VERANTWORTUNG
KREATIV-WIRTSCHAFT
TOURISMUS
WORK-LIFE-BALANCE
MOBILEBÜROS
FLEXICURITY
ICH-AG
BIO-BOOM
CREATIVEHOTSPOTS
WISSENS-GESELLSCHAFT
WOMANOMICSSELFNESSHEALTHSTYLE LEBENS-
QUALITÄT
AGELESSCONSUMING
DEMOGRAFISCHERWANDEL
DOWNAGING
SUPER GRANNYS
SILVERPRENEURE
BEST AGER
GREYHOPPERSILVER-SURFER
INNOVATIONECONOMY
HIGH POTENTIALS
PRIVATSCHULEN-BOOM
E-LEARNING
CLEVERKIDS
BILDUNGS-BUSINESS
DIY-PRINZIP
DEEP SUPPORT
MASSCUSTOMIZATION
LEBENSSTILEPLURALISIERUNG
MULTIGRAPHIE
PATCHWORK-FAMILIEN
SINGLE-GESELLSCHAFT
E-HEALTH
GEO TAGGING
WORLD WIDE WEB
OPEN SOURCE
DIGITALEVERNETZUNG
SOCIAL MEDIA
CLIP-KULTUR
DIGITAL LIFESTYLE
REAL DIGITAL
OFFLINE TREND
E-COMMERCE
SMART PHONES
APPS WORLD
WEB 2.0
OPENINNOVATION
SINN-MÄRKTE
SELBST-VERWIRKLICHUNG
CASTING-KULTUR
KOLLEKTIVEVERNETZUNG
LOHASNEO-CITYSURBAN FARMING
GREEN TECH
KLIMAWANDELFAIR TRADE
ENERGY GRIDS
ECO-FASHION
CSR
GREENINVESTMENTS
ERNEUERBAREENERGIE
SOCIAL BUSINESS
GREEN IT AUTHENTIC TREND
UMWELTBEWUSSTSEIN
ENERGIEEFFIZIENZ
NACHHALTIGKEIT
STRATEGISCHERKONSUM
FEMINISIERUNG
NEUE MÄNNER
BILDUNGS-GEWINNER
NEUEMÜTTER
FEMALE POWER
GLEICH-BERECHTIGUNG
M-COMMERCE
GLOBETROTTER
24/7 GESELLSCHAFT
VENDING CULTURE
CAR-SHARING
THIRDPLACES
UNTERWEGS-MÄRKTE
E-MOBILITÄT
INTERNATINALISIERUNG
BRICITIZING
EMERGINGMARKETS
NEXT ELEVEN
YOUNG GLOBALISTS
WACHSTUMS-ZENTREN MEGA-CITYS
GLOBAL BRANDSDIVERSITY
WELTHANDEL
REGIONALISIERUNG
VERSTÄDTERUNG
BEVÖLKERUNGS-WACHSTUM
LANDFLUCHT
WIRTSCHAFTSKRAFT
GESUNDHEITS-MANAGEMENT
MEDICALWELLNESS
CORPORATEHEALTH
FUNCTIONAL FOOD
SOCIALNETWORKS
ZWEITERGESUNDHEITSMARKT
PUBLIC HEALTH
KÖRPERBEWUSSTSEIN
UNIQUABILITY
TALENTE
FACHKRÄFTE-MANGEL
SERVICE-ÖKONOMIE
NEUEBUSINESS-MORAL
MEGATREND-MAPDie Megatrend-Map zeigt die elf zentralen Megatrends unserer Zeit.Megatrends sind nie linear und eindimensional, sondern vielfältig,komplex und vernetzt. Die Form der Darstellung zeigt daher nicht nurdie Trends an sich, sondern vi sualisiert auch die Überschneidungenund Parallelen zwischen den Megatrends.Die einzelnen Stationen einer Megatrend-Line wiederum verdeutlichendie unterschiedlichen Dimensionen, Facetten und Trendaspekte.Sie bilden die Vielschichtigkeit eines Megatrends und die diversenEinussfaktoren ab, die im Umfeld eines Megatrends wirken.
Megatrendssind jene Trends, die einen großen und epochalen Charakter haben. IhreHalbwertszeit (die Zeit bis zum Zenit ihrer Wirksamkeit) nehmen wir mit 30 Jahrenoder mehr an.Das entscheidende Merkmal von Megatrends ist aber weniger ihre Dauer, sondern ihr„Impact“. Sie verändern nicht nur einzelne Segmente oder Bereiche des sozialenLebens oder der Wirtschaft. Sie formen ganze Gesellschaften um.
CONNECTIVITY
GLOBALISIERUNG
MOBILITÄT
NEW WORK
FEMALE SHIFT
BILDUNG
INDIVIDUALISIERUNG
SILVER SOCIETY
GESUNDHEIT
URBANISIERUNG
NEO-ÖKOLOGIE
GESUNDHEIT
NEW WORK
SILVER SOCIETY
BILDUNG
INDIVIDUALISIERUNG
URBANISIERUNG
GLOBALISIERUNG
CONNECTIVITY
FEMALE SHIFT
MOBILITÄT
NEO-ÖKOLOGIE
Donnerstag, 15. März 2012
GLEICH-BERECHTIGUNG
MEDICALWELLNESSNEW WORK
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LIFE-LONG-LEARNING
CREATIVEHOTSPOTS
WISSENS-GESELLSCHAFT
WSELFNESSHEALTHSTYLE LEBENS-
QUALITÄT
SILVERPRENEURE
BEST AGER
GREYHOPPERSILVER-SURFER
INNOVATIONECONOMY
HIGH POTENTIALS
PRIVATSCHULEN-BOO
CLEVERKIDS
BILDUNGS-BUSINESS
DIY-PRINZIP
DEEP SUPPORT
MASSCUSTOMIZATION
LEBENSSTILEPLURALISIERUNG
MULTIGRAPHIE
PATCHWORK-FAMILIEN
SINGLE-GESELLSCHAFT
E-HEALTH
GEO TAGGING
WORLD WIDE WEB
DIGITALEVERNETZUNG
LOHASURBAN FARMING
KLIMAWANDEL
STRATEGISCHERKONSUM
BERECHTIGUNG
24/7 GESELLSCHAFT
VENDING CULTURE
WACHSTUMS-ZENTREN
GLOBAL BRANDSDIVERSITY
VERSTÄDTERUNG
BEVÖLKERUNGS-WACHSTUM
WELLNESS
TALENTE
FACHKRÄFTE-MANGEL
SERVICE-ÖK
CONNECTIVITY
GLOBALISIERUNG
MOBILITÄT
NEW WORK
GESUNDHEIT
URBANISIERUNG
NEO-ÖKOLOGIE
NEW WORK
BILDUNG
URBANISIERUNG
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FLEXIBILISIERUNG
WE
EIGEN-VERANTWORTUNG
WORK-LIFE-BALANCE
MOBILEBÜROS
ICH-AG
WOMANOMICSSELFNESSLEBENS-QUALITÄT
AGELESSCONSUMING
DEMOGRAFISCHERWANDEL
DOWNAGING
SUPER GRANNYS
EPRIVATSCHULEN-BOOM
SINGLE-GESELLSCHAFT
E-HEALTH
DIGITALEVERNETZUNG
GR
NACHHALTIGKE
EMINISIERUNG
EUE MÄNNER
BILDUNGS-GEWINNER
GLEICH-BERECHTIGUNG
M-COMMERCE
GLOBETROTTER
THIRDPLACES
UNTERWEGS-MÄRKTE
FUNCTIONAL FOOD ZWEITGESUN
PUBLIC HE
SILVER SOCIETY
FEMALE SHIFT
MOBILITÄT
NEO-ÖKOLOG
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OPENINNOVATION
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FLASHMOB-KONSUM
KREATIV-WIRTSCHAFT
OPEN SOURCESOCIAL MEDIA
CLIP-KULTUR
DIGITAL LIFESTYLE
REAL DIGITAL
OFFLINE TREND
E-COMMERCE
SMART PHONES
APPS WORLD
WEB 2.0
INNOVATION
KOLLEKVERNET
GREEN TECH
FAIR TRADE
ERGY GRIDS
ECO-FASHION
FEMALE POWER
A-CITYS
LTHANDEL
LANDFLUCHT
WIRTSCHAFTSKRAFT
SOCIALNETWORKS
CONNECTIVITYDonnerstag, 15. März 2012
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ICH-AG
BIO-BOOM
GREENINVESTMENTS
ERNEUERBAREENERGIE
SOCIAL BUSINESS
GREEN IT AUTHENTIC TREND
UMWELTBEWUSSTSEIN
ENERGIEEFFIZIENZ
GESUNDHEITS-MANAGEMENT CORPORATEHEALTH
ZWEITERGESUNDHEITSMARKT
PUBLIC HEALTH
KÖRPERBEWUSSTSEIN
UNIQUABILITY
NEUE
BUSINESS-MORAL
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EIGEN-E-HEALTH
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ALWAYS ON
FLEXIBIL
VERANTWORTU
TOURISMUS
WISSENS-GESELLSCHAFT
WOMANOMICSSELFNESSLEBENS-QUALITÄT
E
HIGH POTENTIALS
PRIVATSCHULEN-BOOM
E-LEARNING
-FAMILIEN
SINGLE-GESELLSCHAFT
GEO TAGGING
WORLD WIDE WEB
DIGITALEVERNETZUNG
BILDUNGS-GEWINNER
24/7 GESELLSCHAFT
NG CULTURE
GLOBAL BRANDSDIVERSITY
SNSERVICE-ÖKONOMIE
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Megatrend
GlobalisationDonnerstag, 15. März 2012
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Gapminder.com
Hans Rosling
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The NewGLOBALMIDDLECLASS
The NewUpwardly
Mobile POOR
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Third World
The Old System
Europe
USA
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The Multipolarity-System
Europe
USA China
India
ArabCountries
Africa
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Jeff! Rubin and Benjamin Tal: Will Soaring Transport Costs Reverse Globalization?
4 % Production
Transport
1999Oil = 20 $/Gallon
200819 % Herstellung
Oil
Transport
Work CostsRaw Material Costs
GloCALisation = Export Peak
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Yearly Earnings 2005
0
India
China
Eastern Europe
Russia
Indonesia/ Philippines
100.000 $
Bangladesh/Vietnam
Canada
Ireland
Germany
Atlas der Globalisierung
Yearly Earnings 2030
50.000 $
USA
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Supercycles
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1850 1900 1950 2000
3 %
5 %4 %
2050800
Foundation Era
Economic Miracle MillenniumBoom
Standard Chartered Bank
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Countries whose economic complexity isgreater than what we would expect, giventheir level of income, tend to grow faster
than those that are “too rich” for theircurrent level of economic complexity. Inthis sense, economic complexity is not justa symptom or an expression of prosperity:it is a driver.
„
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Ghana
Poland
Thailand
Turkey
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M t d
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Megatrend
WomenDonnerstag, 15. März 2012
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0%
10%
20%
30%
40%
50%
60%
70%
1910 1920 1930 1940 1950 19601970
19801990
20002010 2020
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1991 2004
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0,4
0,6
0,8
1,0
1,2
1,4
1,6NorwaySaudi Arabia
USAUK
FranceAustria, South AfricaIran
Switzerland
India
South Korea
1991 2004
Ratio of girls to boys in tertiary education, gender parity, United Nations Statistic Division
EducationEquality
female/male
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M S d
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Eurostat
Men, SwedenMen, GermanyWomen, SwedenWomen, Germany
2050
40%
50%
60%
70%
80%
90%
1975 1980 1985 1990 1995 2000 2002Donnerstag, 15. März 2012
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When Women Rescue the World...
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Elin SigdfúsdóttirNEW Landesbanki
Birna EinarsdóttirNew Glitnir Bank
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Kandar KocharICICI, Indien
Manuala BetterHyp Real Estate
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Hanna SievinenNokia Deutschland
Jo HarlowNokia worldwide
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Susan RiceSecurity Council
The Libya War Makers...
Hillary ClintonForeign Minister
Samantha PowerForeign Ofce
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James Taylor Liberia
Ellen Johnson Sirleaf
Liberia
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Mary Broh, Mayor of Monrovia
Julia Cuncan-Casell,Governor
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Muna Sieh,
Police DepartmentChief
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WomanomicsThe feminized economy
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Women will haveMORE incomeincrease than
men! 0
4
8
12
16
2008 2013
Female World Income in Trillion Dollar,Worldbank
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USA Germany UK Japan Brazil China S-Arab
Boston Consulting, What Women Want, Economist
They will decidemore and moreabout consumer
goods andnancial
investment
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Cars
Finance
Investments
Health
Car Insurance
PCs
0 10 20 30 40 50
Which branches should do much more for theneeds of women?
Boston Consulting, What Women Want
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Moreconsumer
demand andspending power
Robusteconomic
systemMore demandfor complex
services
Morehappiness in
society =optimism Risingproductivityvia “diversitymanagement“
Fasterstructural
change / moreinnovation
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Megatrend
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Megatrend
DownagingDonnerstag, 15. März 2012
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40 years old in
the year1940
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40Today
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Megatrend
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Megatrend
ismDonnerstag, 15. März 2012
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10%1900
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50 %2007
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75 %2050
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THE VITAL DWELLERS
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THE WORLD OF SHOPS
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MULTI-MOBILITY
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CLASH OF CULTURES
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VERTICALITY
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KNOWLEDGE SOCIETIES 2.0CHINESE UNIVERSITY, HONGKONG
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PROJEKT
DATE CUSTOMER
2050 ERDEDonnerstag, 15. März 2012
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Great cities represent an incredibleopportunity for a sustainable future:- they promote innovation throughproximity.- they can reduce population growth.- they can radically reduce carbonfootprint per person.- they can ease development pressure on
rural areas.- they can offer economic opportunity,culture, education.
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Ecopolis
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Ecopolis
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Bosco Vertikale Mailand
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Ecopolis
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Megatrend
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Megatrend
Individual-isationThe Culture of Choice
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Canada
U.S
Euromonitor International/TIME 12.3.2012
Brazil
Italy
Sweden
Britain
Russia
Japan
India
Kenya
South Africa
34%47%
29%28%
27%
24%
31%
25%
15%
3%
10%
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Canada
U.S
Euromonitor International/TIME 12.3.2012
Brazil
Italy
Sweden
Britain
Russia
Japan
India
Kenya
South Africa
40%50%
46%42%
45%
32%
51%
35%
22%
20%
26%
2030
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GreenomicsDonnerstag, 15. März 2012
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The Cyces of
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The Cyces of
NicolaiKondratieff
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Energy GridsDonnerstag, 15. März 2012
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Network Energy Markets
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European Energy Grid
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Occupation Summer
Text
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You see what you get Schrift an den Wänden
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You see what you get Schrift an den Wänden
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H
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HomeApps
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Touchwall: instinctive room control device
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Sm rt a Tech
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S
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Smart
implehu an
eleg ntadicaladap ive
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Simplex ity
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Simplex ity
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Retro -Tech
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Nike combat boots
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R ili
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Resilience
Technic AccuDonnerstag, 15. März 2012
S i I i
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Service Integration
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Empowerment
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Rightsizing
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Bionics
Network Integration
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From Industrial to Post-industrial Economies
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IT
CreativeEconomy
Building
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Finance
Cars Machines
Environmental
Industries
Logistics
Health& Social
IT
Tourism
Energy/
Water
Food.
Culture/Sports
Building
Pharma
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MachinesIT
.
Building
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Finance Cars
Environment
Logistics
Health&
Social
Tourism
Energy/ Water
CreativeEconomy
Pharma
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Media
Communi-cation
PR
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CulturalIndustries
Sports
Web
ArtsMuseums
Festivals
Design
Media
Architecture
Gastronomics
MusicAcademies
Events
PR
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AdultEducation
E-Learning
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NewEducation
CorporateSocial
management
NewSchools
Kinder-gartens
PrivateUniversities
Education
LifeCoaching
Work
Empowerment
Training,Coaching
EducationalSponsoring Age
Learning
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Holistic
Spiritual
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CareProviding-
SektorHealthAssistance
Inter-generative
Living
ProvidedCare
HealthManage-
ment
HealthClusters
HolisticMedicine
HolisticHealth
AgeTraining
Rehabilitation
HealthTraining
pOffers
Palliative
Hospitals/ Pharma
Age
Living
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Solar
E G id H d g
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GreenIndustries
New
Architec-ture
E-Housing
Telematics
& Wind
Energy-conversion
Biofuels
Recycling/
NewMaterials
E-Storage
E-Grid(IT)
Hydrogen
GreenCities
LandscapeRestauration
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JustI t lli t
Workow
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SmartLogistics
RFID New
DeliveryArchitectures
Integrative
Recycling
Telematic
Just-in time
GreenTransport
Information
Management
IntelligentStoring
Management
UrbanManagement
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Media
Content
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SmartTech
Web basedknowledge
systems
Humanconsulting
SoftwareSupport
ProductDesign
Systems
Storage
Social
Networks
Information
Management
Content
Flow
ContentProviding
TouchTechnologies
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Progress is only possible if you change the rules
intelli - gently.
Borislaw Barlog
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No clue, why people areafraid of new ideas. I amscared of the old ones.
John Cage
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www.zukunftsinstitut.de
www.horx.com
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M AT T H I A SHORX Wie Menschen Zukunft gestaltenDAS BUC H DES WANDELS
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