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the 11th WIEF SME Business Pavilion aims to mobilise expertise from all around the world to help the SME community in Southeast Asia capitalise on the growth prospects. The platform will offer valuable industry insights and technical assistance for the SME community to make the best out of the various trade financing options, galvanise ideas to increase their innovation capacity, and develop defining strategies to transform their business into high-performing firms.
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SME BUSINESS PAVILION
www.wief.org
BUILDING RESILIENCE FOR
EQUITABLE GROWTH
Social Media links:
Facebook: World Islamic Economic Forum FoundationTwitter: WIEF Foundation @WIEF_FoundationInstagram: WIEF_FoundationFlickr: WIEF FoundationYoutube: WIEF FoundationTV
A-9-1, Level 9, Hampshire Place Office157 Hampshire, No. 1 Jalan Mayang Sari50450 Kuala Lumpur, MalaysiaT: +603 2163 5500 F: +603 2163 5504
Small Businesses
95-99%
43-97%
23-58%
10-30%
Employment
Contribution to GDP
Contribution to Exports
Source: SME Corp Malaysia
ASEAN SME LANDSCAPE
1
Small and medium-sized enterprises (SMEs) often form the
backbone of many modern economies, serving as an important
vector of these nations’ economic progress. Research shows that
SMEs represent more than 90% of all business establishments in
almost every country. Hence, they are certainly a key determinant
of a nation’s economic performance. In addition, SMEs are
playing an ever-increasing role in innovation, and spurring rapid
technological advancement across the world.
The growth trajectory of SMEs is undeniably optimistic, but there
are also many hurdles impeding the sector from reaching its full
economic potential. The World Bank estimates that SMEs contribute
an average 51.5% of GDP in high income countries, but only 15.6%
in low income countries. In ASEAN, SMEs constitute between 95%
to 99% of all companies across the ASEAN economies but only
contributing between 23% to 58% to the GDP, and make up only
10%-30% of the exports of ASEAN member states.
This data elucidates a clear sign of low productivity amongst
SMEs in certain regions, and there is an urgent need to step up
effort in areas where SMEs are stifled by challenges such as
regulatory barriers, unskilled workforce, limited funding options,
and poor access to technology.
11TH WIEF SMEBUSINESS PAVILION
2
With the ASEAN Economic Community (AEC) coming into effect by end
2015, the 11th WIEF SME Business Pavilion aims to mobilise expertise from
all around the world to help the SME community in Southeast Asia
capitalise on the growth prospects. The platform will offer valuable
industry insights and technical assistance for the SME community to make
the best out of the various trade financing options, galvanise ideas to
increase their innovation capacity, and develop defining strategies to
transform their business into high-performing firms.
SMEs outside of ASEAN are also welcome to join this effort of the 11th
WIEF SME Business Pavilion in creating a strong and robust network
where all SMEs can exchange viewpoints, gather support, and foster
strategic business cooperation. With such a large gathering of
like-minded people, the Pavilion is poised to serve as an important
networking opportunity for SMEs to extend their reach beyond their
local boundaries. It certainly is an ideal platform for business owners to
foster cross-border collaborations and increase their competitiveness in
the international market.
Small Businesses
95-99%
43-97%
23-58%
10-30%
Employment
Contribution to GDP
Contribution to Exports
Source: SME Corp Malaysia
ASEAN SME LANDSCAPE
1
Small and medium-sized enterprises (SMEs) often form the
backbone of many modern economies, serving as an important
vector of these nations’ economic progress. Research shows that
SMEs represent more than 90% of all business establishments in
almost every country. Hence, they are certainly a key determinant
of a nation’s economic performance. In addition, SMEs are
playing an ever-increasing role in innovation, and spurring rapid
technological advancement across the world.
The growth trajectory of SMEs is undeniably optimistic, but there
are also many hurdles impeding the sector from reaching its full
economic potential. The World Bank estimates that SMEs contribute
an average 51.5% of GDP in high income countries, but only 15.6%
in low income countries. In ASEAN, SMEs constitute between 95%
to 99% of all companies across the ASEAN economies but only
contributing between 23% to 58% to the GDP, and make up only
10%-30% of the exports of ASEAN member states.
This data elucidates a clear sign of low productivity amongst
SMEs in certain regions, and there is an urgent need to step up
effort in areas where SMEs are stifled by challenges such as
regulatory barriers, unskilled workforce, limited funding options,
and poor access to technology.
11TH WIEF SMEBUSINESS PAVILION
2
With the ASEAN Economic Community (AEC) coming into effect by end
2015, the 11th WIEF SME Business Pavilion aims to mobilise expertise from
all around the world to help the SME community in Southeast Asia
capitalise on the growth prospects.� The platform will offer valuable
industry insights and technical assistance for the SME community to make
the best out of the various trade financing options, galvanise ideas to
increase their innovation capacity, and develop defining strategies to
transform their business into high-performing firms.
SMEs outside of ASEAN are also welcome to join this effort of the 11th
WIEF SME Business Pavilion in creating a strong and robust network
where all SMEs can exchange viewpoints, gather support, and foster
strategic business cooperation.� With such a large gathering of like-
minded people, the Pavilion is poised to serve as an important
networking opportunity for SMEs to extend their reach beyond their
local boundaries. It certainly is an ideal platform for business owners to
foster cross-border collaborations and increase their competitiveness in
the international market.
TOP 10 BARRIERS TOINTERNATIONALISATION
SME BUSINESS PAVILION BRINGING SMEs INTOTHE INTERNATIONAL MARKETPROGRAMME
4th NOVEMBER, WEDNESDAYBALLROOM 2, LEVEL 3 | KUALA LUMPUR CONVENTION CENTRE
HOW GOVERNMENTS COULD HELP SMEsSEEKING TO INTERNATIONALISE:
Source: OECD (2009), Top Barriers and Drivers to SME Internationalisation
Source: Edinburgh Group Research (2013), Growing the global economy through SMEs.
Reduce red tape 18%
Provide tax breaks for SMEs 14%
Provide more information 12%
Improve access to finance 13%
Provide more support 12%
Work with other governments and international agencies 6%
Manage foreign exchange rules 7%
Promote SME competitiveness 11%
Eliminate corruption 3%
Don’t know 2%
Don’t need to do anything 2%
Shortage of working capital to finance exports
2Identifying foreignbusiness opportunities
3Limited informationto locate/analyse markets
4Inability to contact potential overseas customers
5Obtaining reliable foreign representation
1
6Lack of managerial time to deal withinternationalisation
7Inadequate quantityof trained and/or untrained personnelfor internationalisation
8Difficulty in matching competitors’ prices
9Lack of home government assistance/incentives
10Excessive transportation costs
A sustainable SME regional ecosystem necessitates a cohesive structure where government policies and
multinationals work in tandem to support the growth of SMEs. How can multinationals include SMEs in their
value chains? What policy changes are needed in building a sustainable system?
Panel Discussion:When Ideas Meet Funds (A Dialogue between Entrepreneurs and the Funding Community)
The transaction between people with ideas and people with money holds crucial details that need to be
understood to increase the chances of businesses getting funded. Which businesses are right for startup
companies? What are the characteristics of a successful entrepreneur? What are the skills and knowledge
necessary to secure funding?
Masterclass:E-Commerce in SMEs' Development
E-commerce is taking monetary transactions to a new exponential level. What are the benefits
of E-commerce to SMEs and what are its barriers to entry?
Masterclass: SMEs and Internationalisation
In order for SMEs to grow and benefit from economies of scale, they need to think beyond the domestic market.
But what are the barriers for SMEs to enter the international market? What roles can Governments play
in developing SMEs’ competitive advantage?
Panel Discussion:SMEs' Gateway to Localisation
Penetrating the existing domestic supply chain is crucial to SMEs’ survival. How can governments build SMEs’
capacity through the localisation of the supply chain? What initiatives can be taken to create a sustainable
localisation process for SMEs? What synergies can be achieved between MNCs and SMEs with regard to the
domestic supply chain?
10.00am - 11.00am
11.00am - 12.00pm
12.00pm - 1.00pm
2.00pm - 3.30pm
3.30pm - 5.00pm
Masterclass:Building a Sustainable SME Regional Ecosystem
3 4
TOP 10 BARRIERS TOINTERNATIONALISATION
SME BUSINESS PAVILION BRINGING SMEs INTOTHE INTERNATIONAL MARKETPROGRAMME
4th NOVEMBER, WEDNESDAYBALLROOM 2, LEVEL 3 | KUALA LUMPUR CONVENTION CENTRE
HOW GOVERNMENTS COULD HELP SMEsSEEKING TO INTERNATIONALISE:
Source: OECD (2009), Top Barriers and Drivers to SME Internationalisation
Source: Edinburgh Group Research (2013), Growing the global economy through SMEs.
Reduce red tape 18%
Provide tax breaks for SMEs 14%
Provide more information 12%
Improve access to finance 13%
Provide more support 12%
Work with other governments and international agencies 6%
Manage foreign exchange rules 7%
Promote SME competitiveness 11%
Eliminate corruption 3%
Don’t know 2%
Don’t need to do anything 2%
Shortage of working capital to finance exports
2Identifying foreign business opportunities
3Limited informationto locate/analyse markets
4Inability to contact potential overseas customers
5Obtaining reliable foreign representation
1
6Lack of managerial time to deal with internationalisation
7Inadequate quantity of trained and/or untrained personnelfor internationalisation
8Difficulty in matching competitors’ prices
9Lack of home government assistance/incentives
10Excessive transportation costs
A sustainable SME regional ecosystem necessitates a cohesive structure where government policies and
multinationals work in tandem to support the growth of SMEs. How can multinationals include SMEs in their
value chains? What policy changes are needed in building a sustainable system?
Panel Discussion:When Ideas Meet Funds (A Dialogue between Entrepreneurs and the Funding Community)
The transaction between people with ideas and people with money holds crucial details that need to be
understood to increase the chances of businesses getting funded. Which businesses are right for startup
companies? What are the characteristics of a successful entrepreneur? What are the skills and knowledge
necessary to secure funding?
Masterclass:E-Commerce in SME Development
E-commerce is taking monetary transactions to a new exponential level. What are the benefits
of E-commerce to SMEs and what are its barriers to entry?
Masterclass: SMEs and Internationalisation
In order for SMEs to grow and benefit from economies of scale, they need to think beyond the domestic market.
But what are the barriers for SMEs to enter the international market? What roles can Governments play
in developing SMEs’ competitive advantage?
Panel Discussion:SMEs' Gateway to Localisation
Penetrating the existing domestic supply chain is crucial to SMEs’ survival. How can governments build SMEs’
capacity through the localisation of the supply chain? What initiatives can be taken to create a sustainable
localisation process for SMEs? What synergies can be achieved between MNCs and SMEs with regard to the
domestic supply chain?
10.00am - 11.00am
11.00am - 12.00pm
12.00pm - 1.00pm
2.00pm - 3.30pm
3.30pm - 5.00pm
Masterclass:Building a Sustainable SME Regional Ecosystem
3 4
COUNTRY DESKSTHE BUSINESS EXCHANGE PLATFORM
SME COUNTRY PAVILION PACKAGES
Apart from a series of thought-provoking and insightful sessions by prominent personalities from
SME sectors around the world and across industries, the SME Business Pavilion will also feature ‘Country
Desks’ aimed at enabling the SME community to:
✔ Explore regional opportunities and beyond
✔ Benefit from the face-to-face business matching facility
✔ Gain greater branding exposure
✔ Discover new business partnerships
✔ Improve distribution networks
✔ Increase sales
Potential Participants :
. ASEAN/International SME Corporations
. Local & Foreign Chambers of Commerce
. Ministries & Agencies
1. Standard Shell Scheme US$12,000*
. Ten (10) complimentary registrations to attend the 11th WIEF
. Exhibition booth of 6m x 6m on the main exhibition floor
2. Exhibition Space US$9,000*
. Ten (10) complimentary registrations to attend the 11th WIEF
. Exhibition space of 6m x 6m on the main exhibition floor
* Fees subject to 6% Goods and Services Tax
SME BUSINESS PAVILIONSPONSORSHIP PACKAGE – US$25,000*1. Five (5) complimentary registrations to attend the 11th WIEF
2. Complimentary exhibition booth on the main exhibition floor (Standard shell scheme – 3m x 3m)
3. Recognition in selected WIEF Foundation publications, websites and social media platforms
with hyperlinks.
4. Collaborative opportunities and invitations to all WIEF Foundation’s programmes and events.
5. One (1) reserved Business Exchange slot (subject to availability)
6. Prominent recognition and acknowledgement on the backdrop of the SME Business Pavilion
* Fees subject to 6% Goods and Services Tax
SME PACKAGE
5
SME BUSINESS PAVILIONREGISTRATION FORM
Company Name
Mailing Address
Postcode
State
Telephone No.
Name (Mr/Ms/Dr/Prof)
Designation
COMPANY INFORMATION:
CONTACT PERSON INFORMATION:
PAYMENT METHODS
By Cheque: Please make cheque payable to “WORLD ISLAMIC ECONOMIC FORUM FOUNDATION”
By Telegraphic Transfer to the following bank account:
ACCOUNT NO : 86-0000358-8
BENEFICIARY NAME : World Islamic Economic Forum Foundation
BANK : CIMB Islamic Bank Berhad
BRANCH : Wisma Genting, Jalan Sultan Ismail, Kuala Lumpur, Malaysia
SWIFT CODE : CTBBMYKL
PLEASE FAX, MAIL OR EMAIL THE FORUM REGISTRATION FORM AND PROFILE PHOTO TO :
Mr David Bareng – davidemir@wief.org / Ms Azrina – azrina@wief.org / Mr Syed Azlan – azlan@wief.org
WORLD ISLAMIC ECONOMIC FORUM FOUNDATION
A-9-1, Level 9, Hampshire Place Office, 157 Hampshire, No. 1 Jalan Mayang Sari, 50450 Kuala Lumpur
* Fees subject to 6% Goods and Services Tax
+603 2163 5500 F: +603 2163 5504 E: marketing@wief.org W: www.wief.org
Industry
City
Country
Fax No.
Mobile No.
Email Address
Signature & Name Designation Date
SME COUNTRY PAVILION PACKAGES Standard Shell Scheme @ US$12,000* Exhibition Space @ US$9,000*
SME BUSINESS PAVILION SPONSORSHIP PACKAGE – US$25,000*
BUILDING RESILIENCE FOR EQUITABLE GROWTH
6
COUNTRY DESKSTHE BUSINESS EXCHANGE PLATFORM
SME COUNTRY PAVILION PACKAGES
Apart from a series of thought-provoking and insightful sessions by prominent personalities from
SME sectors around the world and across industries, the SME Business Pavilion will also feature ‘Country
Desks’ aimed at enabling the SME community to:
✔ Explore regional opportunities and beyond
✔ Benefit from the face-to-face business matching facility
✔ Gain greater branding exposure
✔ Discover new business partnerships
✔ Improve distribution networks
✔ Increase sales
Potential Participants :
. ASEAN/International SME Corporations
. Local & Foreign Chambers of Commerce
. Ministries & Agencies
1. Standard Shell Scheme US$12,000*
. Ten (10) complimentary registrations to attend the 11th WIEF
. Exhibition booth of 6m x 6m on the main exhibition floor
2. Exhibition Space US$9,000*
. Ten (10) complimentary registrations to attend the 11th WIEF
. Exhibition space of 6m x 6m on the main exhibition floor
* Fees subject to 6% Goods and Services Tax
SME BUSINESS PAVILIONSPONSORSHIP PACKAGE – US$25,000*1. Five (5) complimentary registrations to attend the 11th WIEF
2. Complimentary exhibition booth on the main exhibition floor (Standard shell scheme – 3m x 3m)
3. Recognition in selected WIEF Foundation publications, websites and social media platforms
with hyperlinks.
4. Collaborative opportunities and invitations to all WIEF Foundation’s programmes and events.
5. One (1) reserved Business Exchange slot (subject to availability)
6. Prominent recognition and acknowledgement on the backdrop of the SME Business Pavilion
* Fees subject to 6% Goods and Services Tax
SME PACKAGE
5
SME BUSINESS PAVILIONREGISTRATION FORM
Company Name
Mailing Address
Postcode
State
Telephone No.
Name (Mr/Ms/Dr/Prof)
Designation
COMPANY INFORMATION:
CONTACT PERSON INFORMATION:
PAYMENT METHODS
By Cheque: Please make cheque payable to “WORLD ISLAMIC ECONOMIC FORUM FOUNDATION”
By Telegraphic Transfer to the following bank account:
ACCOUNT NO : 86-0000358-8
BENEFICIARY NAME : World Islamic Economic Forum Foundation
BANK : CIMB Islamic Bank Berhad
BRANCH : Wisma Genting, Jalan Sultan Ismail, Kuala Lumpur, Malaysia
SWIFT CODE : CTBBMYKL
PLEASE FAX, MAIL OR EMAIL THE FORUM REGISTRATION FORM AND PROFILE PHOTO TO :
Mr David Bareng – davidemir@wief.org / Ms Azrina – azrina@wief.org / Mr Syed Azlan – azlan@wief.org
WORLD ISLAMIC ECONOMIC FORUM FOUNDATION
A-9-1, Level 9, Hampshire Place Office, 157 Hampshire, No. 1 Jalan Mayang Sari, 50450 Kuala Lumpur
* Fees subject to 6% Goods and Services Tax
+603 2163 5500 F: +603 2163 5504 E: marketing@wief.org W: www.wief.org
Industry
City
Country
Fax No.
Mobile No.
Email Address
Signature & Name Designation Date
SME COUNTRY PAVILION PACKAGES Standard Shell Scheme @ US$12,000* Exhibition Space @ US$9,000*
SME BUSINESS PAVILION SPONSORSHIP PACKAGE – US$25,000*
BUILDING RESILIENCE FOR EQUITABLE GROWTH
6
SME BUSINESS PAVILION
www.wief.org
BUILDING RESILIENCE FOR
EQUITABLE GROWTH
Social Media links:
Facebook: World Islamic Economic Forum FoundationTwitter: WIEF Foundation @WIEF_FoundationInstagram: WIEF_FoundationFlickr: WIEF FoundationYoutube: WIEF FoundationTV
A-9-1, Level 9, Hampshire Place Office157 Hampshire, No. 1 Jalan Mayang Sari50450 Kuala Lumpur, MalaysiaT: +603 2163 5500 F: +603 2163 5504
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