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SME BUSINESS PAVILION www.wief.org BUILDING RESILIENCE FOR EQUITABLE GROWTH

11th WIEF SME BUSINESS PAVILION Pamphlet

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the 11th WIEF SME Business Pavilion aims to mobilise expertise from all around the world to help the SME community in Southeast Asia capitalise on the growth prospects. The platform will offer valuable industry insights and technical assistance for the SME community to make the best out of the various trade financing options, galvanise ideas to increase their innovation capacity, and develop defining strategies to transform their business into high-performing firms.

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Page 1: 11th WIEF SME BUSINESS PAVILION Pamphlet

SME BUSINESS PAVILION

www.wief.org

BUILDING RESILIENCE FOR

EQUITABLE GROWTH

Social Media links:

Facebook: World Islamic Economic Forum FoundationTwitter: WIEF Foundation @WIEF_FoundationInstagram: WIEF_FoundationFlickr: WIEF FoundationYoutube: WIEF FoundationTV

A-9-1, Level 9, Hampshire Place Office157 Hampshire, No. 1 Jalan Mayang Sari50450 Kuala Lumpur, MalaysiaT: +603 2163 5500 F: +603 2163 5504

Page 2: 11th WIEF SME BUSINESS PAVILION Pamphlet

Small Businesses

95-99%

43-97%

23-58%

10-30%

Employment

Contribution to GDP

Contribution to Exports

Source: SME Corp Malaysia

ASEAN SME LANDSCAPE

1

Small and medium-sized enterprises (SMEs) often form the

backbone of many modern economies, serving as an important

vector of these nations’ economic progress. Research shows that

SMEs represent more than 90% of all business establishments in

almost every country. Hence, they are certainly a key determinant

of a nation’s economic performance. In addition, SMEs are

playing an ever-increasing role in innovation, and spurring rapid

technological advancement across the world.

The growth trajectory of SMEs is undeniably optimistic, but there

are also many hurdles impeding the sector from reaching its full

economic potential. The World Bank estimates that SMEs contribute

an average 51.5% of GDP in high income countries, but only 15.6%

in low income countries. In ASEAN, SMEs constitute between 95%

to 99% of all companies across the ASEAN economies but only

contributing between 23% to 58% to the GDP, and make up only

10%-30% of the exports of ASEAN member states.

This data elucidates a clear sign of low productivity amongst

SMEs in certain regions, and there is an urgent need to step up

effort in areas where SMEs are stifled by challenges such as

regulatory barriers, unskilled workforce, limited funding options,

and poor access to technology.

11TH WIEF SMEBUSINESS PAVILION

2

With the ASEAN Economic Community (AEC) coming into effect by end

2015, the 11th WIEF SME Business Pavilion aims to mobilise expertise from

all around the world to help the SME community in Southeast Asia

capitalise on the growth prospects. The platform will offer valuable

industry insights and technical assistance for the SME community to make

the best out of the various trade financing options, galvanise ideas to

increase their innovation capacity, and develop defining strategies to

transform their business into high-performing firms.

SMEs outside of ASEAN are also welcome to join this effort of the 11th

WIEF SME Business Pavilion in creating a strong and robust network

where all SMEs can exchange viewpoints, gather support, and foster

strategic business cooperation. With such a large gathering of

like-minded people, the Pavilion is poised to serve as an important

networking opportunity for SMEs to extend their reach beyond their

local boundaries. It certainly is an ideal platform for business owners to

foster cross-border collaborations and increase their competitiveness in

the international market.

Page 3: 11th WIEF SME BUSINESS PAVILION Pamphlet

Small Businesses

95-99%

43-97%

23-58%

10-30%

Employment

Contribution to GDP

Contribution to Exports

Source: SME Corp Malaysia

ASEAN SME LANDSCAPE

1

Small and medium-sized enterprises (SMEs) often form the

backbone of many modern economies, serving as an important

vector of these nations’ economic progress. Research shows that

SMEs represent more than 90% of all business establishments in

almost every country. Hence, they are certainly a key determinant

of a nation’s economic performance. In addition, SMEs are

playing an ever-increasing role in innovation, and spurring rapid

technological advancement across the world.

The growth trajectory of SMEs is undeniably optimistic, but there

are also many hurdles impeding the sector from reaching its full

economic potential. The World Bank estimates that SMEs contribute

an average 51.5% of GDP in high income countries, but only 15.6%

in low income countries. In ASEAN, SMEs constitute between 95%

to 99% of all companies across the ASEAN economies but only

contributing between 23% to 58% to the GDP, and make up only

10%-30% of the exports of ASEAN member states.

This data elucidates a clear sign of low productivity amongst

SMEs in certain regions, and there is an urgent need to step up

effort in areas where SMEs are stifled by challenges such as

regulatory barriers, unskilled workforce, limited funding options,

and poor access to technology.

11TH WIEF SMEBUSINESS PAVILION

2

With the ASEAN Economic Community (AEC) coming into effect by end

2015, the 11th WIEF SME Business Pavilion aims to mobilise expertise from

all around the world to help the SME community in Southeast Asia

capitalise on the growth prospects.� The platform will offer valuable

industry insights and technical assistance for the SME community to make

the best out of the various trade financing options, galvanise ideas to

increase their innovation capacity, and develop defining strategies to

transform their business into high-performing firms.

SMEs outside of ASEAN are also welcome to join this effort of the 11th

WIEF SME Business Pavilion in creating a strong and robust network

where all SMEs can exchange viewpoints, gather support, and foster

strategic business cooperation.� With such a large gathering of like-

minded people, the Pavilion is poised to serve as an important

networking opportunity for SMEs to extend their reach beyond their

local boundaries. It certainly is an ideal platform for business owners to

foster cross-border collaborations and increase their competitiveness in

the international market.

Page 4: 11th WIEF SME BUSINESS PAVILION Pamphlet

TOP 10 BARRIERS TOINTERNATIONALISATION

SME BUSINESS PAVILION BRINGING SMEs INTOTHE INTERNATIONAL MARKETPROGRAMME

4th NOVEMBER, WEDNESDAYBALLROOM 2, LEVEL 3 | KUALA LUMPUR CONVENTION CENTRE

HOW GOVERNMENTS COULD HELP SMEsSEEKING TO INTERNATIONALISE:

Source: OECD (2009), Top Barriers and Drivers to SME Internationalisation

Source: Edinburgh Group Research (2013), Growing the global economy through SMEs.

Reduce red tape 18%

Provide tax breaks for SMEs 14%

Provide more information 12%

Improve access to finance 13%

Provide more support 12%

Work with other governments and international agencies 6%

Manage foreign exchange rules 7%

Promote SME competitiveness 11%

Eliminate corruption 3%

Don’t know 2%

Don’t need to do anything 2%

Shortage of working capital to finance exports

2Identifying foreignbusiness opportunities

3Limited informationto locate/analyse markets

4Inability to contact potential overseas customers

5Obtaining reliable foreign representation

1

6Lack of managerial time to deal withinternationalisation

7Inadequate quantityof trained and/or untrained personnelfor internationalisation

8Difficulty in matching competitors’ prices

9Lack of home government assistance/incentives

10Excessive transportation costs

A sustainable SME regional ecosystem necessitates a cohesive structure where government policies and

multinationals work in tandem to support the growth of SMEs. How can multinationals include SMEs in their

value chains? What policy changes are needed in building a sustainable system?

Panel Discussion:When Ideas Meet Funds (A Dialogue between Entrepreneurs and the Funding Community)

The transaction between people with ideas and people with money holds crucial details that need to be

understood to increase the chances of businesses getting funded. Which businesses are right for startup

companies? What are the characteristics of a successful entrepreneur? What are the skills and knowledge

necessary to secure funding?

Masterclass:E-Commerce in SMEs' Development

E-commerce is taking monetary transactions to a new exponential level. What are the benefits

of E-commerce to SMEs and what are its barriers to entry?

Masterclass: SMEs and Internationalisation

In order for SMEs to grow and benefit from economies of scale, they need to think beyond the domestic market.

But what are the barriers for SMEs to enter the international market? What roles can Governments play

in developing SMEs’ competitive advantage?

Panel Discussion:SMEs' Gateway to Localisation

Penetrating the existing domestic supply chain is crucial to SMEs’ survival. How can governments build SMEs’

capacity through the localisation of the supply chain? What initiatives can be taken to create a sustainable

localisation process for SMEs? What synergies can be achieved between MNCs and SMEs with regard to the

domestic supply chain?

10.00am - 11.00am

11.00am - 12.00pm

12.00pm - 1.00pm

2.00pm - 3.30pm

3.30pm - 5.00pm

Masterclass:Building a Sustainable SME Regional Ecosystem

3 4

Page 5: 11th WIEF SME BUSINESS PAVILION Pamphlet

TOP 10 BARRIERS TOINTERNATIONALISATION

SME BUSINESS PAVILION BRINGING SMEs INTOTHE INTERNATIONAL MARKETPROGRAMME

4th NOVEMBER, WEDNESDAYBALLROOM 2, LEVEL 3 | KUALA LUMPUR CONVENTION CENTRE

HOW GOVERNMENTS COULD HELP SMEsSEEKING TO INTERNATIONALISE:

Source: OECD (2009), Top Barriers and Drivers to SME Internationalisation

Source: Edinburgh Group Research (2013), Growing the global economy through SMEs.

Reduce red tape 18%

Provide tax breaks for SMEs 14%

Provide more information 12%

Improve access to finance 13%

Provide more support 12%

Work with other governments and international agencies 6%

Manage foreign exchange rules 7%

Promote SME competitiveness 11%

Eliminate corruption 3%

Don’t know 2%

Don’t need to do anything 2%

Shortage of working capital to finance exports

2Identifying foreign business opportunities

3Limited informationto locate/analyse markets

4Inability to contact potential overseas customers

5Obtaining reliable foreign representation

1

6Lack of managerial time to deal with internationalisation

7Inadequate quantity of trained and/or untrained personnelfor internationalisation

8Difficulty in matching competitors’ prices

9Lack of home government assistance/incentives

10Excessive transportation costs

A sustainable SME regional ecosystem necessitates a cohesive structure where government policies and

multinationals work in tandem to support the growth of SMEs. How can multinationals include SMEs in their

value chains? What policy changes are needed in building a sustainable system?

Panel Discussion:When Ideas Meet Funds (A Dialogue between Entrepreneurs and the Funding Community)

The transaction between people with ideas and people with money holds crucial details that need to be

understood to increase the chances of businesses getting funded. Which businesses are right for startup

companies? What are the characteristics of a successful entrepreneur? What are the skills and knowledge

necessary to secure funding?

Masterclass:E-Commerce in SME Development

E-commerce is taking monetary transactions to a new exponential level. What are the benefits

of E-commerce to SMEs and what are its barriers to entry?

Masterclass: SMEs and Internationalisation

In order for SMEs to grow and benefit from economies of scale, they need to think beyond the domestic market.

But what are the barriers for SMEs to enter the international market? What roles can Governments play

in developing SMEs’ competitive advantage?

Panel Discussion:SMEs' Gateway to Localisation

Penetrating the existing domestic supply chain is crucial to SMEs’ survival. How can governments build SMEs’

capacity through the localisation of the supply chain? What initiatives can be taken to create a sustainable

localisation process for SMEs? What synergies can be achieved between MNCs and SMEs with regard to the

domestic supply chain?

10.00am - 11.00am

11.00am - 12.00pm

12.00pm - 1.00pm

2.00pm - 3.30pm

3.30pm - 5.00pm

Masterclass:Building a Sustainable SME Regional Ecosystem

3 4

Page 6: 11th WIEF SME BUSINESS PAVILION Pamphlet

COUNTRY DESKSTHE BUSINESS EXCHANGE PLATFORM

SME COUNTRY PAVILION PACKAGES

Apart from a series of thought-provoking and insightful sessions by prominent personalities from

SME sectors around the world and across industries, the SME Business Pavilion will also feature ‘Country

Desks’ aimed at enabling the SME community to:

✔ Explore regional opportunities and beyond

✔ Benefit from the face-to-face business matching facility

✔ Gain greater branding exposure

✔ Discover new business partnerships

✔ Improve distribution networks

✔ Increase sales

Potential Participants :

. ASEAN/International SME Corporations

. Local & Foreign Chambers of Commerce

. Ministries & Agencies

1. Standard Shell Scheme US$12,000*

. Ten (10) complimentary registrations to attend the 11th WIEF

. Exhibition booth of 6m x 6m on the main exhibition floor

2. Exhibition Space US$9,000*

. Ten (10) complimentary registrations to attend the 11th WIEF

. Exhibition space of 6m x 6m on the main exhibition floor

* Fees subject to 6% Goods and Services Tax

SME BUSINESS PAVILIONSPONSORSHIP PACKAGE – US$25,000*1. Five (5) complimentary registrations to attend the 11th WIEF

2. Complimentary exhibition booth on the main exhibition floor (Standard shell scheme – 3m x 3m)

3. Recognition in selected WIEF Foundation publications, websites and social media platforms

with hyperlinks.

4. Collaborative opportunities and invitations to all WIEF Foundation’s programmes and events.

5. One (1) reserved Business Exchange slot (subject to availability)

6. Prominent recognition and acknowledgement on the backdrop of the SME Business Pavilion

* Fees subject to 6% Goods and Services Tax

SME PACKAGE

5

SME BUSINESS PAVILIONREGISTRATION FORM

Company Name

Mailing Address

Postcode

State

Telephone No.

Name (Mr/Ms/Dr/Prof)

Designation

COMPANY INFORMATION:

CONTACT PERSON INFORMATION:

PAYMENT METHODS

By Cheque: Please make cheque payable to “WORLD ISLAMIC ECONOMIC FORUM FOUNDATION”

By Telegraphic Transfer to the following bank account:

ACCOUNT NO : 86-0000358-8

BENEFICIARY NAME : World Islamic Economic Forum Foundation

BANK : CIMB Islamic Bank Berhad

BRANCH : Wisma Genting, Jalan Sultan Ismail, Kuala Lumpur, Malaysia

SWIFT CODE : CTBBMYKL

PLEASE FAX, MAIL OR EMAIL THE FORUM REGISTRATION FORM AND PROFILE PHOTO TO :

Mr David Bareng – [email protected] / Ms Azrina – [email protected] / Mr Syed Azlan – [email protected]

WORLD ISLAMIC ECONOMIC FORUM FOUNDATION

A-9-1, Level 9, Hampshire Place Office, 157 Hampshire, No. 1 Jalan Mayang Sari, 50450 Kuala Lumpur

* Fees subject to 6% Goods and Services Tax

+603 2163 5500 F: +603 2163 5504 E: [email protected] W: www.wief.org

Industry

City

Country

Fax No.

Mobile No.

Email Address

Signature & Name Designation Date

SME COUNTRY PAVILION PACKAGES Standard Shell Scheme @ US$12,000* Exhibition Space @ US$9,000*

SME BUSINESS PAVILION SPONSORSHIP PACKAGE – US$25,000*

BUILDING RESILIENCE FOR EQUITABLE GROWTH

6

Page 7: 11th WIEF SME BUSINESS PAVILION Pamphlet

COUNTRY DESKSTHE BUSINESS EXCHANGE PLATFORM

SME COUNTRY PAVILION PACKAGES

Apart from a series of thought-provoking and insightful sessions by prominent personalities from

SME sectors around the world and across industries, the SME Business Pavilion will also feature ‘Country

Desks’ aimed at enabling the SME community to:

✔ Explore regional opportunities and beyond

✔ Benefit from the face-to-face business matching facility

✔ Gain greater branding exposure

✔ Discover new business partnerships

✔ Improve distribution networks

✔ Increase sales

Potential Participants :

. ASEAN/International SME Corporations

. Local & Foreign Chambers of Commerce

. Ministries & Agencies

1. Standard Shell Scheme US$12,000*

. Ten (10) complimentary registrations to attend the 11th WIEF

. Exhibition booth of 6m x 6m on the main exhibition floor

2. Exhibition Space US$9,000*

. Ten (10) complimentary registrations to attend the 11th WIEF

. Exhibition space of 6m x 6m on the main exhibition floor

* Fees subject to 6% Goods and Services Tax

SME BUSINESS PAVILIONSPONSORSHIP PACKAGE – US$25,000*1. Five (5) complimentary registrations to attend the 11th WIEF

2. Complimentary exhibition booth on the main exhibition floor (Standard shell scheme – 3m x 3m)

3. Recognition in selected WIEF Foundation publications, websites and social media platforms

with hyperlinks.

4. Collaborative opportunities and invitations to all WIEF Foundation’s programmes and events.

5. One (1) reserved Business Exchange slot (subject to availability)

6. Prominent recognition and acknowledgement on the backdrop of the SME Business Pavilion

* Fees subject to 6% Goods and Services Tax

SME PACKAGE

5

SME BUSINESS PAVILIONREGISTRATION FORM

Company Name

Mailing Address

Postcode

State

Telephone No.

Name (Mr/Ms/Dr/Prof)

Designation

COMPANY INFORMATION:

CONTACT PERSON INFORMATION:

PAYMENT METHODS

By Cheque: Please make cheque payable to “WORLD ISLAMIC ECONOMIC FORUM FOUNDATION”

By Telegraphic Transfer to the following bank account:

ACCOUNT NO : 86-0000358-8

BENEFICIARY NAME : World Islamic Economic Forum Foundation

BANK : CIMB Islamic Bank Berhad

BRANCH : Wisma Genting, Jalan Sultan Ismail, Kuala Lumpur, Malaysia

SWIFT CODE : CTBBMYKL

PLEASE FAX, MAIL OR EMAIL THE FORUM REGISTRATION FORM AND PROFILE PHOTO TO :

Mr David Bareng – [email protected] / Ms Azrina – [email protected] / Mr Syed Azlan – [email protected]

WORLD ISLAMIC ECONOMIC FORUM FOUNDATION

A-9-1, Level 9, Hampshire Place Office, 157 Hampshire, No. 1 Jalan Mayang Sari, 50450 Kuala Lumpur

* Fees subject to 6% Goods and Services Tax

+603 2163 5500 F: +603 2163 5504 E: [email protected] W: www.wief.org

Industry

City

Country

Fax No.

Mobile No.

Email Address

Signature & Name Designation Date

SME COUNTRY PAVILION PACKAGES Standard Shell Scheme @ US$12,000* Exhibition Space @ US$9,000*

SME BUSINESS PAVILION SPONSORSHIP PACKAGE – US$25,000*

BUILDING RESILIENCE FOR EQUITABLE GROWTH

6

Page 8: 11th WIEF SME BUSINESS PAVILION Pamphlet

SME BUSINESS PAVILION

www.wief.org

BUILDING RESILIENCE FOR

EQUITABLE GROWTH

Social Media links:

Facebook: World Islamic Economic Forum FoundationTwitter: WIEF Foundation @WIEF_FoundationInstagram: WIEF_FoundationFlickr: WIEF FoundationYoutube: WIEF FoundationTV

A-9-1, Level 9, Hampshire Place Office157 Hampshire, No. 1 Jalan Mayang Sari50450 Kuala Lumpur, MalaysiaT: +603 2163 5500 F: +603 2163 5504