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1.11.2006 B1 GGK
1
AOCA Conference 2006
Convention Centers Management
In times when projects multiplyThe real experience of managing a Center
Günther Kruse Messe Frankfurt Germany
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How do you start your business?
Or that way?
This way?
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Frankfurt location
3 federal states converge in the Frankfurt/Rhine-Main livingroom and economic area: Hesse, Rhineland-Palatinate, Bavaria
Approx. 5.2 million people live here
In an area representing 3% of Germany, around 6% of the population generates more than 10% of the GDP
A major traffic hub thanks to its location in the heart of Europe
Source: Prognos AG
The Frankfurt/Rhine-Main region: one of the world's leading economic regions
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Frankfurt location
794 first documentary mention of Frankfurt
1150 first mention of the Frankfurt Trade Fair
1585 establishment of the stock exchange
1815 Frankfurt becomes a free city and seat of the Diet of the German Confederation
1848 the first German national assembly convenes in the "Paulskirche"
1957 the German Bundesbank takes up its work
1998 seat of the European Central Bank
Frankfurt am Main: a European metropolis with tradition
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Frankfurt location
Jobs for around 600,000 people
Approx. 71,000 companies are based here, including 330 national and international banks
Seat of the European Central Bank
Mainland Europe's largest airport
Europe's largest railway station
World's third largest trade fair complex
Frankfurt am Main: a top business location in the region
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Messe Frankfurt corporate group 2005*: a global player in the trade fair sector
Messe Frankfurt Group
Organiser of 120 trade fairs worldwide
Shareholders: City of Frankfurt (60%), State of Hesse (40%)
14 subsidiaries outside Germany, 5 branch offices and 50 foreign representatives covering more than 151 countries
Turnover in 2005*: 360 million EUR
More than 57,600 exhibitors and some 3.4 million visitors
Third largest exhibition centre worldwide:Total exhibition space: 475,000 m2
(indoor: 322,000 m2, outdoor: 83,000 m2)*Business year 2005: preliminary figures
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Total of 14,700 exhibitors and 1.6 million visitors
IAA - International Motor Show
Bookfair - Guest of Honour 2005: KoreaGuest of Honour 2006: India
Euromold - central marketplace for new manufacturing and process technologies
IMEX - The Worldwide Exhibition for Incentive Travel, Meetings and Events
Outook 2006: Airtec - International Trade fair for Aerospace Industry Suppliers
2005 - Good year for guest fairs
Guest events, congresses, events
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This decade, Messe Frankfurt will invest a total of € 770 million in the expansion of the Exhibition Centre and in its infrastructure.
This decade, Messe Frankfurt will invest a total of € 770 million in the expansion of the Exhibition Centre and in its infrastructure.
The first expansion phase was completed in August 2001.
The result is two new buildings: Hall 3 with 38,000 sq m and the Forum.
The first expansion phase was completed in August 2001.
The result is two new buildings: Hall 3 with 38,000 sq m and the Forum.
Messe Frankfurt – Frankfurt Fair and Exhibition Centre
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Congress Center Messe Frankfurt - the offer
• Harmonie Hall with floor suitable for vehicles and mobile walls for
up to 2,200 people• In same building as Frankfurt Maritim Hotel, a further 2,000 hotel rooms within walking distance
The Congress Center
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Congress Center Messe Frankfurt - the offer
• Areal Hall with 2,300 sq m • Panorama Hall with 2,400 sq m
• Further conference rooms and light-flooded foyers
Messe Frankfurt Forum
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Congress Center Messe Frankfurt - the offer
• Historical domed building dating from 1908
• Interior space with 2 flights of seats for more than 10,000 people
Festival Hall
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Visitors in '000
2003 2004
Events (congresses not associated with trade fairs)
Highlights in 2005:
SAP NetWeaver Kongress
Storage Networking World Europe 2005
Dental Marketing Kongress
Tetra World Congress 2005
Guest events, congresses, events
2002
Congress business - development 2002 to 2004
Sharp increase:
Number of events up by around 25%
Number of participants increased by 36%
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Visitors in '000
50% more visitors since 2002: top concerts and corporate events generate growth
2002 2003 2004
Events
Highlights in 2005:
David Copperfiled
Rod Stewart
Holiday on Ice
Messe Frankfurt Marathon
46th "Ball des Sports" 2004
Thomas Cook – "Premiere Reisesommer"
Guest events, congresses, events
Special events – development 2002 to 2004
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Managing a Convention Center – What you need
• Hardware – building and technical equipment
• „Software“– Staff: marketing, sales, technical, catering– Know how, behavior, language, customer-oriented skills– Planning and Booking - IT– Additional services– Quality management
• Patient shareholders
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Messe Frankfurt As A Partner To Fair Organizers:
The Range of Services is comprehensive:
Exhibitor ManualVisitor and Exhibitor ServicesCatering and RestaurantsTranslationElectriciansFloristsHostessesIT ServiceCatalogue Service Graphic ArtistsFurniturePersonal Congress OrganizerProfessional Fair OrganizerForwarding AgentsStand constructionTicketing
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A service for exhibitors and visitors:
Published yearly in German and English
More than 600 hotel listings in Frankfurt and environs
Structured by trade fairs and price categories
Planning efficiency and cost reductions for your trade fair visit
Transparent and clearly structured
Now available as a brochure and online
www.hotelguide-rheinmain.de
Services
The Rhine-Main Hotel Guide: to round off your trade fair participation
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Barrier-free access points and lifts
Disabled-friendly parking facilities and sanitary facilities across the exhibition complex
Special services for the disabled, e.g. wheelchair and scooter rental
Various information possibilities: Info hotline +49 69 7575-69 99 www.messefrankfurt.com handicap@messefrankfurt.com
Services
Open for all visitors
Mobility for everyone
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Many trade fair visitors choose organised travel
Service offer - examples:
Paperworld, Beautyworld and Christmasworld 2006: Special trains and carriages from 23 cities in Germany
ISH 2005: More than 900 trade fair visitors took advantage of the special trains from Berlin via Hanover, from Dortmund via Cologne and from Munich via Augsburg
Services
Problem-free travel to international trade fairs with special trains
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Wireless Internet access (WLAN) for exhibitors and visitors
Cooperation between Messe Frankfurt and T-Systems
For all equipment such as notebook, PC, PDA with W-LAN card
Exhibtors can order onlinevia EasyOrder or via the service brochure
Visitors can obtain access online or at vending machines
Wireless Local Area Network – Hotspot covering the entire exhibition grounds
Services
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Developing Relevant Standards
• Standards responding to specific issues to be meaningful and widely applicable to facilities and events.
• Standards from a client perspective• Standards identifiable and articulated – understood by
facilities and clients• Not only benchmarking with other facilities.• Developing in phases rather than all at once.
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Test with the best
• Quality Awards by ICCA, AIPC, IMEX (APEX), EIBTM and National Associations
• To measure performance, standards have to be not only „metrics“, but „process“ oriented.
• Categories – Owner‘s perspective– Client perspective– Community perspective– Internal perspective
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The Owner Perspective
1. Facility Performance Measures– Occupancy, – service utilization, – competitive comparisons and – service levels
2. Financial Accountability– Integrity and professionalism – Fulfilling the financial obligations to shareholders– Accounting priciples and reporting systems
3. Economic Impact– Generating, calculating, documenting and reporting– broad economic benefits
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The Client Perspective
Recognize importance of client satisfaction1. Customer Service
– Identifying customer needs and expectations designing and modifying service, staff training from initial sales contact through post-event evaluation
2. Quality of Facilities and Operations– In conjunction with industry organizations and client groups (PCO)
maintain a process for identifying marketing expectations
3. Security and Emergency Response– Recognize client concerns and requirements for S&S measures in
place – together with authorities and industry organizations
4. Special Needs – disabled access …
5. Financial Integrity– Responsability to financial interactions with clients and suppliers
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The Internal Perspective
1. Employee Relations– Employee training and professional development opportunities– Appropriate staff participation in systems and procedure
development– Employee achievement and recognition programs– Vehicles that enable staff to recommend areas for operational
improvement
2. Health, Industrial Safety and Emergency Preparedness– Clean, safe and secure operating environment for staff, clients
and delegates
3. Supplier Relations– Selection of Supplier based on their professionalism,
experience, reputation, and value for money
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The Community Perspective
Corporate responsability and positive community interface
1. Community Relations– Social and economic responsabilities– Undertake specific activities to promote understandig and
awareness amongst key community groups
2. Communications– Media and government relations
3. Environmental Responsability– Minimize impacts on the environment, waste management,
energy conservation, recycling
4. Industrial Relations– Participation in local, national and international organizations
1.11.2006 B1 GGK
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AOCA Conference 2006
1. Management of a Conventions Center In times when projects multiply; the real experience of managing a Center.
1. Impact of events in a Destination/Venue. Chain of Value We need to create awareness regarding the real, huge benefits that stem from this
highly profitable segment of tourism; benefits for Companies and the State. 1. Marketing for the training of International Events
Now: This is how to run a developed business
customers
Money
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Thank you again
for your attention
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