11 The Creative Project Manager

The Creative Project ManagerRobin Levesque, MA, PMP, RI… helping teams co-create value for a

sustainable future

•Innovation

•Design Thinking

•Business Case

Individual Constraint

Group Constraint

Organizational Constraint

Industry Constraint

Societal Constraints

Technological Constraints

What Is?

①Visualization②Journey

Mapping③Value Chain

Analysis④Mind

Mapping

Life Cycle Assessment

ID Plan Design Build Sell

Buy Design Build Sell Demo

Buy Design Build Sell Demo94%

What If?

⑤Brainstorming⑥Concept

Development

What Wows?

⑦Assumption Testing

⑧Rapid Prototyping

What Works?

⑨Customer Co-Creation

⑩Learning Launch

A well-developed business case can help you present a convincing argument for a particular solution to key stakeholders whose support you would need to implement your proposed solution. Source: Harvard Business Press’ Developing a Business Case

It’s not the plan that is important, it’s the planning. − Dr. Graeme Edwards

Seven Steps

1. Define the opportunity2. Identify the alternatives3. Gather data and

estimate time frame4. Analyze the

alternatives5. Make a choice and

assess the risk6. Craft a plan for

implementing your idea7. Communicate your

case

Step 1: Define the Opportunity

When you confront a problem, you begin to solve it. − Rudy Giuliani

Step 2: Identify the Alternatives

Step 3: Gather Data and Estimate Time Frame

The best preparation for good work tomorrow is to do good work today. − Elbert Ubbard

Step 4: Analyze the Alternatives

Step 5: Make a Choice and Assess the Risk

Step 6: Craft a Plan for Implementing Your Idea

Step 7: Communicate Your Case