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The Canadian TradeCommissioner ServiceEverywhere you do business
Le Service des déléguéscommerciaux du CanadaPartout où vous faites des affaires
Canada’s Farm Progress Show Canada China
Business CouncilDoing Business with China
WorkshopApril 24, 2013
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Canada-China Commercial Relations
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Emerging exports drive performance
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4
5
5
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Mining & Metals
Wood & Woodpulp
Agri-Food Fuels & Crude Oil
Chemicals & Plastics
Aerospace0.0
1.0
2.0
3.0
4.0
5.0
Canadian Exports to China by Sector vs. Total Exports to Other Countries (2011)
Bil
lion
s of
$
Source: World Trade Atlas
Russia
Spain
Vietnam
Brazil
Germany
France
7Source: Office of the Chief Economist of Canada
Note: FDI China into Canada in 2006 and 2007 are estimates
2005 2006 2007 2008 2009 20100
5,000
10,000
15,000
$1,820 $2,099 $2,619$3,519 $3,471
$4,789
$928$2,000
$4,000$5,651
$12,855$14,056
Canada-China FDI (2005 – 2010)
FDI Canada into China FDI China into Canada
Bil
lion
s of
$
Canada-China FDI
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Energy74%
Mining23%
Green energy2%
Misc.1%
Distribution of Chinese FDI by Sector (2005-2012)
Source: Public sources
Sectoral distribution of Chinese investment in Canada
Note: Does not include Nexen acquisition
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Strategies and considerations for Canadian Companies
Considerations:• China is not one market• Be cognizant of cultural differences• Do not underestimate the importance of guanxi and face• Do not overestimate the importance of guanxi and face• The government matters• Find the gaps
– Scoping and FEED– Local competition is beginning to ramp up – sub-surface services are still very much in demand– Water management offers huge potential
• What can you localize? • Protect your IP and trade secrets• Patience
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Foreign Affairs and International Trade Canada
(DFAIT) • Represents Canada around the world through
– embassies, consulates and trade offices, – participation in multilateral institutions,
and – international treaties and arrangements.
Canada has diplomatic and consular offices in over 270 locations in 180 countries.Canada has diplomatic and consular offices in over 270 locations in 180 countries.
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The Canadian Trade Commissioner Service (TCS)
Located in– more than 150 offices around the world
Canada’s most comprehensive network of international trade professionals.
Canada’s most comprehensive network of international trade professionals.
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Building Canada’s economy
The TCS promotes Canada’s economic interests in the global marketplace.
The TCS promotes Canada’s economic interests in the global marketplace.
• Foreign-market access• Trade leads• Exports• Business contacts • Events
• Technology transfer• Licensing agreements• Joint-venture development• Investment in Canada• Research and development
(R&D) partnerships
The TCS facilitates
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Delivering value to businesses
We can help your company succeed globally and lower your costs of doing business through four key services:
1. Preparation for international markets2. Market-potential assessment3. Qualified contacts4. Problem solving
1. Preparation for international markets2. Market-potential assessment3. Qualified contacts4. Problem solving
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Preparing for international markets
Our trade commissioners in Canada help you:• determine whether you are internationally
competitive;• decide on a target market;• collect market and industry information; and• enhance your international business strategies
to export, invest and innovate.
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Assessing market potential
Trade commissioners in Canada and abroad can help you assess your business’ market potential with• market intelligence, and
• advice on improving your market penetration strategy.
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Finding qualified contacts
Global reachThe TCS has contacts abroad that can bolster your business’ success and provide the local knowledge you need.
Canadian presenceThe TCS can link you to the vast Canadian trade network, trade missions, and advise you on trade fairs in your sector.
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Resolving problems
Issues abroad are bound to arise.As officials of the Government of Canada, trade commissioners have the necessary access, credibility and experience to open doors.
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TCS on Social Media
TCS TWITTER ACCOUNT
www.twitter.com/tcs_sdc
TCS GROUP ON LINKEDIN
http://linkd.in/TCS-SDC
CANADIAN BUSINESS WOMEN IN
INTERNATIONAL TRADE
http://linkd.in/bwit-faci
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TCS sub-groups on LinkdinJoining the main TCS group on LinkedIn also gives its members access to the following TCS sub-groups:• Doing Business in China - A forum for Canadian companies seeking to gain a
better understanding of the business practices, challenges and potential advantages associated with China’s growing market.
• Doing Business in Europe - This group provides Canadian companies interested in or actively doing business in Europe with a forum to discuss issues related to European commercial activities and opportunities.
• Doing Business in the Gulf Cooperation Council Region (GCC) - This group provides Canadian companies with a forum to advance their understanding of business practices in the GCC markets while demystifying the challenges and clarifying the advantages presented by this growing and vital market for Canadian business.
• Doing Business in the United States and Mexico – This group supports Canadian companies interested in or actively doing business in the United States and Mexico by providing a forum to discuss issues of interest to them.
• Doing Business in Global Aerospace Markets - This group provides Canadian stakeholders with a forum to track new developments and changing conditions in global markets, while connecting them to Canada’s network of global aerospace Trade Commissioners and other key stakeholders.
• Canadian Business Women in International Trade - A forum devoted to helping women succeed and advance their careers by building networks, discussing issues and sharing information. Both men and women are encouraged to join.
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Visit the new TCS mobile website
• •
• www.tradecommissioner.gc.ca• • Subscribe to CanadExport: TCS e-
magazine • www.canadexport.gc.ca•
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The Canadian Government’s Presence in China
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Mona TaylorSenior Trade CommissionerRegina, SaskatchewanMona.Taylor@international.gc.ca
The Trade Commissioner Serviceenquiries Line1-888-306-9991
Info Centre in our offices in ChinaEmail: infocentrechina@international.gc.ca
www.china.gc.ca
For more informationContact us at
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