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1 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
Multimedia Messaging Service
NOKIA
TDOC T2-99677
2 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
SMS Overview
• Well known service and success story
• More and more important source for revenue According to Sonera 10 % of the mobile business revenue comes currently from SMS (Helsingin Sanomat 1.9.99)
• Proprietary messaging enhancements being introduced
406 million cellular subscribers
18 millionactive SMS users
665 million cellular subscribers
57 millionactive SMS users
From '99 to 2002
Forecast for worldwide cellular subscribers and active SMS users, Ovum 1999
3 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
SMS popularity increases
Mobile Originated SMS/User/month
0
5
10
15
20
25
Finland Norway Germany Italy UK
Source: "3G Mobile" article, 14.7.99
4 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
Sonera SMS revenues share now 7%(10%)
Sonera Cellular Revenues
20762525
86
190
0
500
1000
1500
2000
2500
3000
1-6/98 1-6/99
MF
IM
Sonera SMS based revenues, MFIM
Sonera CellularRevenues, MFIM
Source: Sonera Half-year -99 report
5 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
Use Case of SMS
Hi Matti,Meet you in this cafe!It's the first café when you walk from the railway station towards the downhill skiing centre. In the corner.Tom
• Typical use case of SMS:
1) Need to send a message2) Write the message3) Send to +35850237691
After few seconds receiver:
Message receivers terminal beeps:1) You have message2) Read the message
6 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
From SMS towards MMS Case: Picture Messages
Picture message: maximum size is 72*28 pixels and Text: displayed after the graphics, maximum size is 120
ascii characters with the biggest possible graphics
Guides users towards MMS, first step!
Exactly the same use model as in SMS!
7 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
Use Case of MMS
Meet you in this cafe!
• Typical use case of MMS:
1) Need to send a picture2) Take a picture with camera3) Add some text to it4) Send to +35850237691
After few seconds receiver:
Multimedia message receivers terminal beeps:1) You have message2) Read and view the message3) Forward, Save, Delete, ...
8 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
Multimedia Message Service MMS
CellularNetwork
MMSC
• Picture Messages• Electronic Postcards• Video Messages• Audio Messages• Text Messages• … and different combinations
@
MMSC - Multimedia Message Service Center
Internet
9 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS Overview"Familiar messaging concept"
"Clear evolution from SMS, easy-to-use, store &"Clear evolution from SMS, easy-to-use, store &forward, familiar charging concepts, existing customers"forward, familiar charging concepts, existing customers"
"Flexible for future needs, scalable for"Flexible for future needs, scalable for all terminals"all terminals"
"Clear need for instant "person-to-person" messaging has "Clear need for instant "person-to-person" messaging has been identified by the success of SMS"been identified by the success of SMS"
10 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS Overview, cntd
• MMS will be a service for all mobile users, both business and consumer users, and therefore all mobile categories should be able to support MMS Lightweight protocols needed
• MMS will be flexible messaging between mobile users, allowing text, video, audio, etc. messaging between mobile users Bearer and network indepence needed to
maximise user base
• Benefit from the SMS success story, even though MMS will be enhanced and new technology including Internet technologies Keep SMS "look and feel" and proceed
quickly in standardisation
11 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS, terminal issues
• Co-existence with SMS is evident, and therefore the commonality need to be maximised in the UI (same "look and feel")
MMS customer base should be as large as possible, however MMS should be optional service for terminals in the beginning
Up to terminal capabilities, whether it is able to handle small or large set of content types (JPEG, GIF, MP3, MPEG4, …)
12 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS Content Formats
• A minimum set of content formats needed for "MMS capable" terminals to communicate with each other, to ensure message delivery
• Minimum set could be e.g.:JPEG imagesGIF imagesText (different char sets)
• A message will be combined using Multipart MIME with the use of SMIL for syncronisation of modules
• Part of WAP specification e.g. WAP 2.0
13 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS complements Email
• MMS as a service is already existing•Familiar concept from SMS, used for instant messaging between users ("Almost real-time")
•Suitable for mobile terminal usage
•Charging per message
•No need to remember the messages ("Store and forward")
• Email as a service is already existing•Used for offline communication, not time critical information for consumer users
•Suitable for desktop PC usage
•Charging per email not applicable, therefore mainly per traffic charging, which is difficult to sell to users
•Requires mailbox management, users have already mailboxes and email accounts (ISP, company, …)
14 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL
MMS Network Architecture Overview
FutureBackbone
3GBackbone
2G Backbone
Cellular Network
MMSCMMSC
Internet
WAP GWWAP GW
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