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01101 GEMIUS – INTERNET IN SERBIA, ADRIA REGION AND CEEFILIP PIECZYŃSKI

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01101 SERBIA AND ADRIA REGION

03

/// ADRIA REGION:GEMIUS

GEMIUS AUDIENCE MEASUREMENT IN ADRIA REGION

Source: Gemius/Valicon, gemiusAudience in BiH and Croatia, MOSS-SOZ - Valicon/Gemius in Slovenia, ABC gemiusAudience in Serbia.

Croatia – since January 2007

Slovenia – since June 2007

Partners

B&H – since January 2008

Serbia – since July 2011

Gemius - more than 4 years of experience in Adria region

04

/// ADRIA REGION: MARKET SIZE

ADRIA INTERNET MARKET OVERVIEW

Total Population (users’ age:15-75): over 4M inhabitantsOnline Population (users’ age:15-75): 1 303 794Internet Penetration rate (users’ age:15-75): 44%

Total Population (users’ age:12-75): over 4M inhabitantsOnline Population (users’ age:12-75): 1 995 756Internet Penetration rate (users’ age:12-75): 51%

Total Population: 7 306 677Online Population: 4 107 000Internet Penetration rate: 56 %

Total Population (users’ age:10-75): over 2M inhabitantsOnline Population (users’ age:10-75): 1 167 558Internet Penetration rate (users’ age:10-75): 68%

Croatia

B&H

Serbia

Slovenia

the highest penetration in Slovenia, lowest in Bosnia and Hercegovina

Biggest online population in Serbia

05

/// SERBIA: MOST POPULAR WEBSITES

RANKING OF THE MOST POPULAR WEBSITES IN SERBIA

source of data: Gemius SA

NO DOMAIN URL1 www.b92.net2 www.novosti.rs3 www.sportal.rs4 www.sportske.net5 www.halooglasi.com6 www.svet.rs7 forum.burek.com8 www.alo.rs9 www.scandal.rs

10 www.story.rs11 www.conquiztador.rs12 forum.b92.net13 www.mojkvadrat.rs14 www.021.rs15 www.hellomagazin.rs

Some big websites still missing in data like blic.rs.

06

/// SERBIA: POSSIBLE DIRECTIONS

WHAT MIGHT HAPPEN?

source of data: Megapanel PBI / Gemius, July 2011

Advertising networks: curently HTTPool

In Poland 5 networks. Arbo Interactive with 94% reach – more then Google.

Affiliate platforms: no activity in Serbia.

In Poland 6 platforms.

Video and mobiles has insignificant share in ad spends.

07

/// SERBIA: SEARCH ENGINES

SEARCH ENGINES IN SERBIA (by share of visits)

Source:: Gemius SA

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Google MSN (Bing) Yahoo

08

/// ADRIA REGION: WEB BROWSERS

TRENDS OF WEB BROWSERS IN CROATIA

Source: Gemius/Valicon, gemiusTraffic, Q1 2009 – Q2 2011

I.2009 II.2009 III.2009 IV.2009 I.2010 II.2010 III.2010 IV.2010 I.2011 II.20110%

10%

20%

30%

40%

50%

60%

FirefoxSafariMSIESymbianBrowserSafariMobileNetFrontOperaMiniChromeOpera

Firefox – leader since Q4 2009

09

/// SERBIA: BROWSERS

BROWSERS IN SERBIA (by share of cookies)

Source:: Gemius SA

0%

5%

10%

15%

20%

25%

30%

35%

40%

010

/// SERBIA: OPERATING SYSTEMS

OPERATING SYSTEMS IN SERBIA

Source:: Gemius SA

Windows XP

Windows 7

Windows Vista

Android

Mac OS X

Linux

Windows 2003

Symbian 9.3

Symbian 9.2

Symbian 9.4

within the ranking of OS Windows is the undisputed leader

011

/// SERBIA: MOBILE

TOP 5 MOBILE DEVICES IN SERBIA (by share of page views)

among allmobile devicesused in Serbiato access the internetiPhone isthe most popular

Apple iPhone

19,3%

Apple iPad

14,4%

Nokia E722%

Nokia C3

5,2%

Nokia 2700 classic 1,8%

Source:: Gemius SA

012

/// ADRIA REGION: TOOLS

TOP 5 MOBILE DEVICES IN SLOVENIA

among allmobile devicesused in Sloveniato access the internetiPad isthe most popular

Apple iPad

24,90%

Apple iPhone

11,69%

Samsung Galaxy SII 6,09%

Samsung Galaxy S

7,04%

HTC Desire 2,56%

top 5 mobile devices in Slovenia by the website-averaged percentage share of page views generated by internet users form Slovenia,who visit the Slovenian websites using gemiusTraffic (gemiusTraffic, September 2011)

013

/// SERBIA: MOBILE

TOP MOBILE DEVICES MANUFACTURERS IN SERBIA (by share of page views)

Source:: Gemius SA

0%

5%

10%

15%

20%

25%

30%

35%

40%

014

/// ADRIA REGION: MAIN MARKET PLAYERS

THE FACEBOOK PHENOMENON(mm internet users)

2011 in CEEwas the yearof Facebook?

the global giant began aconstant growth

source of data: www.socialbakers.com

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

Serbia Croatia B&H Macedonia Slovenia

march 2011

september 2011

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01101 CENTRAL AND EASTERN EUROPE

016

/// CEE: MARKET SIZE

INTERNET POPULATION(mm internet users / 2011)

the biggest pure CEE markets are: Russia(53.7 million internet users)

and Poland(18.9 million internet users)

Turkeytakes the secondplace in this ranking(24.5 million internet users)

internet population in the CEE region (June 2011);source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;

Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG (data for July 2011); Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia,

Latvia,Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0

10

20

30

40

50

60

Serb

ia

Russ

ia

Turk

ey

Pola

nd

Rom

ania

Czec

h Re

p.

Hun

gary

Bela

rus

Bulg

aria

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tia

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uani

a

Slov

enia

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ia

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nia

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ions

June 2010

June 2011

017

/// CEE: MARKET SIZE

INTERNET POPULATION(2010-2011 growth)

the whole CEE+16 million new internet users

Russia = fastest growing market:30% increasein the numberof internet users

internet population in the CEE region – growth (June 2010 – June 2011);source of data: Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius; Romania: Mercury Research;

Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon; Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; [age groups – Lithuania, Poland: 7+; Czech Rep.: 10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+;

Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0%

5%

10%

15%

20%

25%

30%

35%

018

/// CEE: MARKET DEVELOPMENT

INTERNET PENETRATION(2010-2011 change)smallest markets

= the highest penetration level

Eastern markets= the lowest penetration level

Belarus= the greatest improvement:+16 percentage points

Internet penetration in the CEE region (2010 – 2011);source of data: Ukraine: gemiusAudience; Hungary: gemius/Ipsos Fusion Data; Latvia: gemiusAudience; Czech Republic: NetMonitor - SPIR - Mediaresearch & Gemius;

Romania: Mercury Research; Slovakia: AIMmonitor - AIM – Mediaresearch & Gemius; Bulgaria: gemiusAudience (data collected using Synovate research);Poland: Megapanel PBI/Gemius; Slovenia: gemiusAudience; Turkey: Ipsos KMG; Russia: Gemius estimation based on FOM statistics/gemiusFusion Data;

Estonia: gemiusAudience (data collected using TURU-UURINGUTE AS research); Lithuania: gemiusAudience; Croatia: Gemius/Valicon;Belarus: gemiusAudience; Romania: Euromonitor; Bosnia: gemiusAudience; Serbia: www.internetworldstats.com (June 2010) [age groups – Lithuania, Poland: 7+; Czech Rep.:

10+; Croatia, Turkey: 12+; Estonia, Latvia, Hungary: 15+; Ukraine: 16+ Russia: 18+; Slovenia: 10-75; Slovakia: 14-79;Bosnia: 15-65; Bulgaria: 15-69; Belarus: 15-74]

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Serb

ia

Esto

nia

Lith

uani

a

Slov

enia

Latv

ia

Bulg

aria

Czec

h Re

p.

Slov

akia

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nd

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tia

Hun

gary

Bela

rus

Russ

ia

Bosn

ia

Turk

ey

Ukr

aine

2010

2011

019

/// CEE: MARKET POTENTIAL

ONLINE ADSPENDS(mm € / 2009-2010 change)

Russians, Poles and Czechs spend the biggest amount of money oninternet advertising

Slovakia opensthe group of small markets – Serbia must catch up

online adpends in the CEE region (2009-2010);source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except for Ukraine, Belarus and Serbia: gross values

€ 0

€ 100

€ 200

€ 300

€ 400

€ 500

€ 600

€ 700

€ 800

Serb

ia

Russ

ia

Pola

nd

Czec

h Re

p.

Turk

ey

Hun

gary

Slov

akia

Slov

enia

Bulg

aria

Croa

tia

Ukr

aine

Rom

ania

Esto

nia

Latv

ia

Lith

uani

a

Bela

rus

Mill

ions

2009

2010

020

/// CEE: MARKET POTENTIAL

ONLINE ADSPENDSPER INTERNET USER (€ / 2010)

within the rankingof online adspendsper user the

Czech Republicis the undisputed leader

the least moneyper average userlast year was spent

in Serbia (2,04€)

online adpends per internet user in the CEE region (2010);source of data: IAB Europe, TNS LT, SPIR, ZenithOptimedia, Gemius. All countries except Ukraine, Belarus and Serbia: gross values

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01101 THANK YOU!

FILIP.PIECZYNSKI@GMIUS.COM