© Cullen International SA 2015 Cullen International: seizing opportunities in Mexico Elena...

© Cullen International SA 2015

Cullen International: seizing opportunities in Mexico

Elena Scaramuzzi, Cullen International

WEIF – Les rencontres du commerce international

Liege, December 3, 2014

© Cullen International SA 20152

Cullen International:“regulation made simple”

© Cullen International SA 20153

Monitoring, measuring, benchmarking…Regulated sectors

© Cullen International SA 20154

Different sectors, different regions…

© Cullen International SA 20155

Selling ‘conceptual simplicity’

Sector regulation across countries…

© Cullen International SA 20156

Regulation made simple…Training services

© Cullen International SA 2015

Adapting the service to LATAM needs

© Cullen International SA 20158

Exporting services to Latin America since 2010

ARGENTINA

MEXICO

COLOMBIA

CHILE

BRAZILPERU

VENEZUELACOSTA RICA

ECUADOR

URUGUAY

P H A S E 1

POP. (m) GDP (pc)$ARGENTINA 40,5 8,522BRAZIL 196,5 6,937CHILE 16,8 10,813COLOMBIA 44,9 4,264MEXICO 110,0 10,747

P H A S E 2

POP. (m) GDP (pc) $COSTA RICA 4,2 5,903ECUADOR 14,0 3,927PERU 29,2 3,826URUGUAY 3,5 7,267VENEZUELA 28,2 11,828

© Cullen International SA 20159

Growth trends in LATAMmuch higher than initially foreseen

2010 2011 2012 2013 20150

5

10

15

20

25

Forecast Actual

© Cullen International SA 201510

LATAM service today

Telcos47%

Vendors16%

Regulators21%

Ministries5%

Associations11%

27 LATAM clients...

74%

16%

11%

LATAM clients are in ...Latin America Europe Usa

© Cullen International SA 201511

WHY MEXICO? since 2010….

© Cullen International SA 201512

Regulatory research on Mexican market

© Cullen International SA 201513

© Cullen International SA 201514

Lessons learned in Mexico

Potential demand

Exportability of the model

Adapt to local needs

Motivated team

© Cullen International SA 2015© Cullen International SA 2013

elena@cullen-international.com