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© Cullen International SA 2015
Cullen International: seizing opportunities in Mexico
Elena Scaramuzzi, Cullen International
WEIF – Les rencontres du commerce international
Liege, December 3, 2014
© Cullen International SA 20152
Cullen International:“regulation made simple”
© Cullen International SA 20153
Monitoring, measuring, benchmarking…Regulated sectors
© Cullen International SA 20154
Different sectors, different regions…
© Cullen International SA 20155
Selling ‘conceptual simplicity’
Sector regulation across countries…
© Cullen International SA 20156
Regulation made simple…Training services
© Cullen International SA 2015
Adapting the service to LATAM needs
© Cullen International SA 20158
Exporting services to Latin America since 2010
ARGENTINA
MEXICO
COLOMBIA
CHILE
BRAZILPERU
VENEZUELACOSTA RICA
ECUADOR
URUGUAY
P H A S E 1
POP. (m) GDP (pc)$ARGENTINA 40,5 8,522BRAZIL 196,5 6,937CHILE 16,8 10,813COLOMBIA 44,9 4,264MEXICO 110,0 10,747
P H A S E 2
POP. (m) GDP (pc) $COSTA RICA 4,2 5,903ECUADOR 14,0 3,927PERU 29,2 3,826URUGUAY 3,5 7,267VENEZUELA 28,2 11,828
© Cullen International SA 20159
Growth trends in LATAMmuch higher than initially foreseen
2010 2011 2012 2013 20150
5
10
15
20
25
Forecast Actual
© Cullen International SA 201510
LATAM service today
Telcos47%
Vendors16%
Regulators21%
Ministries5%
Associations11%
27 LATAM clients...
74%
16%
11%
LATAM clients are in ...Latin America Europe Usa
© Cullen International SA 201511
WHY MEXICO? since 2010….
© Cullen International SA 201512
Regulatory research on Mexican market
© Cullen International SA 201513
© Cullen International SA 201514
Lessons learned in Mexico
Potential demand
Exportability of the model
Adapt to local needs
Motivated team
