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© 2014 IBM Corporation
PureApplication
A hybrid cloud app platform
for cloud enabling apps and
middleware
with enterprise grade qualities of
service
PureApplication
Smarter Path to Innovation:PureApplication PositioningSystem, Service, Software
Kim Overbay Director, Worldwide Sales IBM PureApplication
© 2015 IBM Corporation2
PureApplication
Vocabulary – Months to Minutes
Approach– Automate everything!
Mindset– Heroics simply don’t scale
Why do people want to use Cloud in the First Place?
PureApplication
With PureApp, IBM has changed my vocabulary from months to minutes.
“-- IT Vice President
Fortune 500 financial services company
© 2015 IBM Corporation3
© 2015 IBM Corporation4
PureApplication
Building custom cloud is not simple
• High Opex spend on application and system lifecycle management
• Reduced flexibility with closed multi-vendor solutions
Client Starting Point
Application Deployment & Management Application high availability Complex disaster recovery setup Custom application monitoring solution Disparate systems for overall troubleshooting
Cloud Orchestration Virtual system deployment Automation & self-service Usage metering License management Security & Governance Maintenance across multi-vendor solution
Infrastructure Separately purchased components Client integrated and configured server, storage,
network Client installed virtualization software
Virtualized Workloads
© 2015 IBM Corporation5
PureApplication
PureApplication simpilfies the entry point into cloud
Application Deployment & Management Application high availability Complex disaster recovery setup Custom application monitoring solution Disparate systems for overall troubleshooting
Cloud Orchestration Virtual system deployment Automation & self-service Usage metering License management Security & Governance Maintenance across multi-vendor solution
Infrastructure Separately purchased components Client integrated and configured server, storage,
network Client installed virtualization software
Virtualized Workloads IBM & Partner Patterns
• Built in expertise• Platform
management, monitoring, and virtualization
Client Starting Point
© 2015 IBM Corporation6
PureApplication
A hybrid cloud application platform for cloud enabling applications and middleware with enterprise grade qualities of service
Automated elasticityMulti-site deploymentHigh availability & disaster recovery MonitoringLicense managementIntelligent placementCentralized loggingSecurity
6 © 2015 IBM Corporation
Seamlessly deploy & move workloads between on & off-premises without change:
PureApplication SystemPureApplication ServicePureApplication Software
200+ IBM and 3rd party patterns including:
PortalBPMCognosDataPowerMobile
WASDB2OracleMQIIB / Message Broker
+ any Red Hat / AIX / Windows software
What is PureApplication?
© 2015 IBM Corporation 7
PureApplication Momentum
Fast growing business
40%+Client Base Growth
through 3Q
Worldwide success
40Countries w/ PureApp sales
Recent wins in Pakistan, Vietnam, Sri Lanka,
Finland
Repeat Sales
35%+
35-50%Savings realized by IBM Global
Technology Services
Seamless Hybrid Cloud Capabilities
50%Deals with hybrid components
Proven Capabilities
IBM Internal Use Only
© 2015 IBM Corporation8
PureApplication
Accelerate New Business Initiatives with PureApplication
Hybrid
Deploy applications anywhere seamlessly
Create applications once and deploy between on-premises and off-premises without change using Patterns.
Faster
Accelerate Application Delivery
Deploy apps into test and/or production in minutes, not months. BlueShield of California is able to grow or add capacity in minutes and deploy new applications within an hour.
Open
Adopt open technologies with enterprise strength management
Easily integrate emerging technologies such as Docker into your enterprise environment and integrate existing middleware, applications and databases.
Lower Cost
Automate and Simplify
Clients can achieve savings up to 70%. IBM GTS is saving 35 -50% in just labor costs, and hardware consolidation brings even higher savings.
Less Risk
Automate with Patterns to minimize errors
Leverage Patterns and built-in automation for faster, repeatable and reliable deployments.
© 2015 IBM Corporation9
PureApplication
On Your Own InfrastructureBring your own hardware
On SoftLayerAvailable in SoftLayer data centers worldwide
A hybrid cloud application platform for easily deploying applications and middleware with enterprise grade qualities of service
Off-Premises On-Premises On-Premises
On a Pre-Integrated SystemPOWER or x86
© 2015 IBM Corporation10
PureApplication
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of
client and partner engagements that are captured, lab tested and optimized into a deployable form
MonitoringLifecycleManagement
What is a Pattern?The pre-defined architecture of an application:
• For each component of the application (i.e. database, web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management
• In a deployable form, resulting in repeatable deployment with full lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors
© 2015 IBM Corporation11
PureApplication
Patterns are on the path to Hybrid Cloud
Capture your application into a Pattern that you can create once, deploy anywhereSelect a Hybrid Cloud application platform that simplifies deployment and management
1
2
PatternsOn-
PremisesPrivate Cloud
Off-PremisesPrivate Cloud
© 2015 IBM Corporation12
PureApplication
Data Management
Business Analytics and Data Warehousing
Information Integration and Governance
Application Infrastructure
Connectivity, Integration and SOA
Business Process Management
Mobile Development and Connectivity
Social Collaboration
Asset and Facilities Management
PureApplication patterns accelerate key business initiatives
© 2015 IBM Corporation13
PureApplication
Business Partner patterns
© 2014 IBM Corporation14
PureApplication
Blue Shield of California ensures cost-effective and timely development of customer portal with Perficient
Reduced expenseand enriched solution compared to traditional deployment model
Hours to deploy environments using Portal, Virtual Data Power and WebSphere Content Manager patterns
Increased availability and recoverability
IBM® PureApplication™ SystemIBM Business Partner Perficient
Solution components
“Blue Shield has gained tremendous efficiencies by leveraging the power of Patterns received with the system; Through PureApp's single interface, we can control, monitor and manage multiple environments. PureApp has provided us with the confidence to meet the needs and expectations of the business.” — Michael Mathias, CIO, Blue Shield of California
Business Challenge:Motivated by the Affordable Care Act (ACA), Blue Shield of California firm needed to rapidly create an exceptional Web and mobile experience for their members, providers, producers and employees.
Insurance
© 2014 IBM Corporation15
PureApplication
Tangerine Bank speeds mobile development with IBM PureApplication System and IBM MobileFirst
30 minutes, not days to configure a test environment
2 weeksexpected app development time, down from 6 weeks
Increased business agilityto help drive growth
“Using IBM’s MobileFirst set of products along with IBM PureApplication System, we have been able to coordinate our infrastructure with our development. Now we are geared to move at the speed of mobile.”
– Peter Aceto, President and CEO, Tangerine Bank
• IBM® PureApplication® System
• IBM MobileFirst
Solution components
https://www.youtube.com/watch?v=H993luDwD0c
© 2014 IBM Corporation16
PureApplication
Walgreens boosts pharmacy customer satisfaction with business process managementMore than 1 million electronic prescriptions filled daily through IBM PureApplication
Quick time-to-value with pattern-based deployment
Flexibility to quickly incorporate regulatory rule changes
Solution components
“When our pharmacists are in front of our customers, we see better outcomes and happier customers. The IBM solution helps improve service levels.”
– Jason Stott, Director of IT, Walgreens
• IBM® PureApplication® System• IBM Business Process Manager• IBM Operational Decisions
Manager
https://www.youtube.com/watch?v=L8DAw17NH88
© 2014 IBM Corporation17
PureApplication
Key Entry Points for PureApplication…Where to Get Started
3
1
2
Hybrid Cloud• To have the cost effectiveness and flexibility of cloud with their existing
enterprise applications• To move to a composable business model • To simplify management across on- and off-premises clouds
Accelerating Solutions• Business solutions take too long to develop and deliver• Business needs to streamline and innovate repeatedly. They need a
cost-effective solution that supports ongoing flexibility and innovation.
IT transformation• Need to consolidate hardware and software investments• Need to upgrade or migrate existing solutions • Too much investment is required just to maintain the status quo
© 2015 IBM Corporation18
PureApplication
© 2014 IBM Corporation19
PureApplication
Backup
© 2014 IBM Corporation20
PureApplication
What is PureApplication System W2500?Upgrade to larger systems without taking an outage
Storage: 48 TB HDD + 6.4 TB SSD
Storage: 24 TB HDD + 2.4 TB SSD
Hardware: Rack, Chassis, PDUs, CablingNetworking: 10 GbE – TOR (320 Gb) / Chassis (160 Gb) / Node (40 Gb) – 8 Gb FCSoftware Entitlements: Operating Systems, Hypervisors, Platform Middleware (Java Runtime, Web Application Server, Database), Workload Deployment, Management and Monitoring
All Configurations
Power or Intel
Power or Intel
Cores
TB RAM
320.5
641.0
961.5
1282.0
Cores
TB RAM
321.0
642.0
963.0
1284.0
1605.0
1926.0
2247.0
32010.0
Mini
Enterprise
38412.0
© 2014 IBM Corporation21
PureApplication
What is PureApplication System W3700?Upgrade to larger systems without taking an outage
Storage: 96TB HDD + 6.4 TB SSD
Hardware: Rack, Chassis, PDUs, CablingNetworking: 10 GbE – TOR (320 Gb) / Internal (160 Gb) / Node (40 Gb) – 16 Gb FCSoftware Entitlements: Operating Systems, Hypervisors, Platform Middleware (Java Runtime, Web Application Server, Database), Workload Deployment, Management and Monitoring
Cores
TB RAM
40 80 120 160 200
Power 8
32 GB / core
© 2014 IBM Corporation22
PureApplication
What is PureApplication Service on SoftLayer?
Service on
Run applications you have
with the cloud economics you want
and the isolation you need
Separate Built with dedicated SoftLayer hardware to isolate compute, network & storage to keep applications safer off-prem
Seamless Portability of traditional enterprise applications across on-prem and off-prem clouds without re-architecting system topology, storage, network designs, etc. via Patterns
Simple Easiest way to run, scale and manage traditional enterprise applications and the underlying infrastructure
Speed Fastest way to adopt off-prem cloud for traditional enterprise applications via Patterns
Same Identical interface & experience for developers & operations on-prem & off-prem
© 2014 IBM Corporation23
PureApplication
PureApplication Service is globally available on SL data centers
NOTE: PureApplication Service may not be available on a specific data center due to available capacity
SoftLayer has 19 data centers in 13 countries across the globe (as of 11/01/2015)
PureApplication Service is available on all SL data centers based on capacity availability
Hong Kong
Singapore
SeattleSan Jose
Houston
DallasWashington D.C.
TorontoLondon Amsterdam
Melbourne
Paris FrankfurtTokyo
Mexico City
Sao Paulo
© 2014 IBM Corporation24
PureApplication
Expert Selected Dedicated PureApp Infrastructure Configurations
eSeries (e32) mSeries (m128 or m256)
sSeries (s256 or s512)
Processor Single Processor Quad Core Xeon 3450
Single Processor Octo Core Xeon 2670
Double Processor Octo Core Xeon 2670
Processor Speed 2.66 GHz 2.60 GHz 2.60 GHz
Processor Cache 8 MB 20 MB 20 MB
Cores 4 cores 8 cores 16 cores
PVUs 280 PVUs (4 x 70 PVU) 560 PVUs (8 x 70 PVU) 1,120 PVUs (16 x 70 PVU)
Memory Type DDR3 Registered 1333 DDR3 Registered 1333 DDR3 Registered 1333
Memory Amount 32 GB 128 GB or 256 GB 256 GB or 512 GB
Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Unlimited Bandwidth
Uplink Port Speed 1 Gbps Private1 Gbps Public
2 Gbps Private2 Gbps Public
2 Gbps Private2 Gbps Public
Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) HDD SAN (iSCSI)
Storage Amount 1 TB 1 TB 1 TB
Storage Redundancy
RAID 50 RAID 50 RAID 50
* Additional storage available for separate purchase
* * *
© 2014 IBM Corporation25
PureApplication
Two ways to connect PureApplication Service to on-premise systems
Enhanced Hybrid Enterprise Connectivity
PureApplication ServiceSecure 2-way VPN Tunnel
over internet
PureApplication ServiceSoftLayer Point of Presence
(PoP options: 1Gbps OR 10Gbps)
Corporate Office
Corporate Office
IBM intends to support PoP capability for PureApplication Service. Subject to change without notice
© 2014 IBM Corporation26
PureApplication
What is PureApplication Software?
Bring your own…
x86 x86 or Power Hardware
3
2
1
Values
• Same speed / simplicity as PureApp System / Service, for deploying and managing workloads: patterns, lifecycle management (scaling, monitoring, caching…)
• Flexibility to manage your own x86 or Power HW
Differences from
PureApp System
or Service
• Requires install / config of the environment vs. pre-integrated PureApp System / Service experience
• Does not include integration / config / management of storage, network and hypervisors.
• Client owns support/maintenance of hardware, firmware, virtualization
ORPowerVC + HMC
© 2014 IBM Corporation27
PureApplication
PureApplicationSoftware
PureApplication System
•Weeks, conducted by client Installation •Hours, Conducted by IBM
•Self managed storage Storage•48 TB Integrated, managed storage•Self managed external storage
•Standard PMR support for PA SW, BAU support by vendor for rest
Support•Integrated Support with “one throat” across HW, PA SW, OS, hypervisor, etc.
•6-12 months per major firmware upgrade (per large client experience)
Maintenance / Firmware
•Hours – days with no workload downtime
•PureAS requires additional security, encryption measures Security •Integrated with system
•Often requires re-cabling, multiple team involvement Increasing capacity
•IBM support engineer installs compute node in 20 minutes, no downtime
•No OS, middleware, hypervisor Entitlements•WAS, DB2, RHEL, Vmware included
More FlexibilityLower Cost & Faster time to
market
Comparing management experience of PureApp offerings
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