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© 2014 IBM Corporation PureApplication A hybrid cloud app platform for cloud enabling apps and middleware with enterprise grade qualities of service PureApplication PureApplication System, Service, Software

PureApplication: System, Service, Software

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© 2014 IBM Corporation

PureApplication

A hybrid cloud app platform

for cloud enabling apps and middleware

with enterprise grade qualities of service

PureApplication

PureApplication

System, Service, Software

© 2015 IBM Corporation 2

PureApplication

These market shifts are driving IT imperatives

IT economics is driving converging

systems

Mobile, social, big data & analytics are redefining client

engagement

Cloud is the new delivery

model

IMPROVE IT EFFICIENCY by simplifying the

IT lifecycle

ACCELERATE new applications, big data and

analytics

SIMPLIFY CLOUD application platforms and

infrastructure

Market Shifts

IT Imperatives

© 2015 IBM Corporation 3

PureApplication

Optimize Focus on Operational Costs

• Consolidation and modernization

• Operations Automation

• Risk and compliance Management

• Manual policy to analytics driven optimization

Drives Need

Focus on Speed and Agility

• Assemble solutions from verified components and services

• Fast deployment and redeployment

• Agile to DevOps model

• User first delivery model

Innovate Drives Investment

Enabling the

Hybrid

Enterprise

Cloud Enabled Cloud Native

Organizations must embrace new business models and disruptive technologies to be competitive, meet business need, and innovate

The need to balance optimization with innovation

© 2015 IBM Corporation 4

PureApplication

IBM PureApplication System patterns of expertise add unique value and

reduce costs of deployment and maintenance

How does PureApplication

System do this?

Patterns of Expertise

Labor Hours Spent* 9612 hrs

Deployment

Change Management

Security Management

Asset Management

Incident/capacity Mgmt

0

10000

5000

Do It Yourself PureApplication System Pre-integrated Competitor

Coalition Competitor

5815 hrs

153% More

4843 hrs

110% More

2302 hrs

*Note: Coalition competitor used 9 competitor blades (144 cores). Pre-Integrated competitor used 18 pre-

integrated nodes (288 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the

capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per

second.

This is an IBM internal estimated labor study based on modeling customer data on IBM hardware and software solutions and on competitor converged solutions designed to

replicate typical IBM customer usage in the marketplace. It is not a benchmark. As such, customer applications, differences in stack deployed and other systems variations

may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment based on published

standard labor rates for IT staff.

76% Less

© 2015 IBM Corporation 5

PureApplication

5

Pattern-based deployment

Catalog of services

User-based self-service

Service level

management

Usage-based

reporting

Common cloud platform

Dynamic resource scalability

Multi-tenancy

License

Management

Automated IT resource

provisioning

Automated IaaS

Quickly deploy cloud-ready solutions onto PureApplication System

• BPM

• Mobile

• Portal

• Business Intelligence

• Commerce

• and more…

Cloud Application Platform – Built In

© 2015 IBM Corporation 6

PureApplication

What the business wants… What’s required…

Monitoring

Lifecycle

Management

What are Patterns?

© 2015 IBM Corporation 7

PureApplication

Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of

client and partner engagements that are captured, lab tested and optimized into a deployable form

Monitoring

Lifecycle

Management

What is a Pattern?

The pre-defined architecture of an application:

• For each component of the application (i.e.

database, web server, etc)

• Pre-installation on an operating system

• Pre-integration across components

• Pre-configured & tuned

• Pre-configured Monitoring

• Pre-configured Security

• Lifecycle Management

• In a deployable form, resulting in repeatable

deployment with full lifecycle management

• Delivering superior results:

• Agility: Faster time-to-value

• Efficiency: Reduced costs and resources

• Simplicity: Simpler skills requirements

• Control: Lower risk and errors

© 2015 IBM Corporation 8

PureApplication

Weeks of manual effort &

documentation and

ongoing maintenance

• Less than 90 minutes to deploy IBM recommended highly available

golden topology in a repeatable fashion

• Ability to customize and extend the pattern

• Easier management and maintenance with ability to monitor and

apply maintenance at the pattern level vs. individual server

instances

A proven approach A new approach

Process

Center

HTTP

Server HTTP

Server

Process

Server

Process

Center

HTTP

Server HTTP

Server

Process

Server

Deploy

BPM

Example: PureApplication System + IBM BPM Pattern

© 2015 IBM Corporation 9

PureApplication

Business Team

« I want to do

Enterprise

Application

Integration for my

business needs.

Connecting Core

Banking system

with the SAP

System. »

How Patterns of Expertise drive business value through IT Example with IBM Integration Bus Patterns as simple as A,B, C

IT Team PureApplication

A B C

« Ok. With one click, you can

deploy the IBM Integration Bus

pattern and creates the application

integration system”

« It’s done in minutes. The

IBM Integration Bus Pattern

deploys a self-managed,

optimized, elastic

environment »

© 2015 IBM Corporation 10

PureApplication

Rapid deployment of IBM Integration Bus Pattern faster application integration solution development. IBM Integration Bus v9.0 Patterns

Uses proven practices for deploying optimized IBM Integration Bus environments on IBM PureApplication System

Automated installation and configuration of components to help minimize cost of installation, configuration, testing and tuning of hardware and software components

Elastic scaling that enables you to maintain minimal resource allocation during low utilization times and to increase capacity as usage demands increase

Single management interface for configuration, software updates, access to logs and monitoring system resources

Ability to template pattern configuration for repeatable and consistent deployments

What’s New

Take advantage of IBM Integration Bus v9 HVE

support on Pure AS Power

Extend your Business integration need to mobile

devices with the support of IBM Worklight in IBM

Integration bus.

Quickly deploy and manage

your IBM Integration Bus

environment in a private

cloud

© 2015 IBM Corporation 11

PureApplication

Updated xx-xx-12

Mobile deployment and management solution, with simplicity and speed

Maximize business value of mobile: On-board the

MobileFirst software stack in less than one hour!

Fast and simple solution to set-up, manage and

maintain with embedded best practices and pre-

built patterns

Deliver continuous and rapid innovation with

DevOps

Agile application testing and release with

repeatable software development lifecycle

process

Reduce risk and extend revenue opportunities

Secure connections to external APIs with

management, security and integration to critical

back-end systems

Increase customer satisfaction

Increase consumer on-boarding with mobile app

instrumentation and analytics

PureApplication System: Simpler, Faster Deployment and Lower TCO!

Core Components:

• PureApplication System

• IBM Mobile Appl. Platform (Worklight) Pattern

• API Management

• Rational Test Workbench and Virtualization

Services (via Rational SDLC Pattern)

• DataPower XG45 Virtual Edition

• “Try and Buy” Proof of Concept

© 2015 IBM Corporation 12

PureApplication

On a Pre-Integrated System

POWER or x86

On Your Own Infrastructure

Bring your own hardware

On SoftLayer

Available in SoftLayer data

centers worldwide

A hybrid cloud application platform

for cloud enabling applications and

middleware with enterprise grade

qualities of service

Off-Premises On-Premises On-Premises

© 2015 IBM Corporation 13

PureApplication Automated Scaling

Smooth response times under load with automated

scaling

PureApplication System offers options for scaling

patterns to address demand spikes:

Vertical: • Increase CPU/memory resource allocated to existing nodes/server

instances

• Scale down of Memory on POWER

• Rolling restart for WebSphere vApp

• Based upon OS metrics generic vSys scaling

Horizontal: add additional VMs, start additional

nodes/server instances, tie into existing environment

Combination: try vertical scaling first, then move to

horizontal scaling

Decision to scale a pattern up is made based on

policies specified by user

Types of policies available differ by pattern

VM VM VM VM

Adding a VM takes minutes

VM VM VM

Adding resource to an existing VM takes

seconds

Vertical Scaling

Horizontal Scaling

Faster response times during usage spikes

© 2015 IBM Corporation 14

PureApplication

Advanced Placement Engine

Application Priority

Understands the boundaries of an

application, across multiple tiers

CPU

Tracks historical and real time CPU usage

to accurately size workloads

Memory

Monitors memory usage

Licenses

Considers licensing impact of using a

node which is already licensed vs. a net-

new one

PureApplication System includes an advanced placement engine which considers key information when deciding where to

place/move VMs

Network I/O

• Monitors switches and adapters for

optimal placement and rebalance

Storage I/O

• Monitors storage controllers and adapters

for optimal placement and rebalance

© 2015 IBM Corporation 15

PureApplication

Auto Scaling Managed environments scale up and down based upon

business SLAs you specify

Failover Failed virtual machines are replaced with new VMs

which are configured with the old VM’s identity

Load Balancing Web requests are automatically load balanced across

multiple virtual application servers

Security ACL’s for application sharing and management

access, LDAP integration for application security

Monitoring All components of virtual application environments are

monitored by PureApplication System

Lifecycle Management Built-in components are pre-configured, tuned, and

tested to enable efficient, minimal click deployment

and single point of maintenance

Built-in Web Application Pattern delivers proven expertise

© 2015 IBM Corporation 16

PureApplication

PureApplication Offers a Range of Deployment Options

To Best Fit Your Business Needs

Simplicity Flexibility Setup & Management

Tim

e t

o V

alu

e

Slo

we

r F

as

ter

To

tal C

ost

of

Ow

ners

hip

H

igh

er

Lo

we

r

© 2015 IBM Corporation 17

PureApplication

SmartCloud Orchestrator

Orchestration

Multi tier

Application

Self-Service Catalog

IBM Cloud Orchestrator extends PureApplication System with orchestration

IBM UrbanCode

Deploy

Directs Dev Ops

solution

Directs PureAS to

deploy patterns

DEV

Prod

UC deploys

application

artifacts

• ICO

•provides a consistent user portal

• coordinates firewalls and load

balancers, DNS etc

•Supports human tasks

•PureAS

•Deploys middleware

•Provides infrastructure and

platform.

•Urbancode

•Coordinates the deployment of

source code and development

artifacts through lifecycle

© 2015 IBM Corporation 18

PureApplication

IBM Patterns of Expertise Optimize Leading Software Capabilities for

PureApplication System - Sample look at IBM Solutions

Social Collaboration

Business Analytics & Data Warehousing

Security, Risk Management , Compliance

Data Management

Connectivity, Integration and SOA

App Infrastructure

Business Process Mgmt Mobile Development

and Connectivity

Asset and Facilities Management

* IBM intends to deliver these new

software patterns in the future

IBM Domino

IBM CastIron 6.4

IBM API Management 2.0

IBM DataPower Gateway

Appliances (XG45, XI52)

BPM 8.5

ODM 8.5

WAS 8.5.5

Business

Intelligence 2.0

Software Delivery and Lifecycle

Collaborative Lifecycle

Management

Rational App Developer*

QRadar SIEM

QRadar Log Manager*

IBM Security Access Mgr*

Solutions

WebSphere Commerce 7.0

WebSphere Transformation

Extender w/Launcher 8.4.1

SAP Business Suite*

Mobile Application

Platform 6.0

IBM Maximo Asset

Management 7.5

Information Server 9.1

Compute Node Pattern

© 2015 IBM Corporation 19

PureApplication

“With PureApp, IBM has changed my vocabulary from

months to minutes”

IT Vice President

Fortune 500 financial services company

© 2015 IBM Corporation 20

PureApplication