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© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 1
Communication: Begin Right Here!
1CHAPTER
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 2
Communication
LO1 Define communication
LO2 Explain the essential elements of communication and their interaction using representative communication models
LO3 Describe the core principles of communication
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 3
LO6 Apply guidelines for improving your communication effectiveness
LO5 Evaluate the benefits of communicating effectively
Communication
LO4 Analyze how digital media are transforming communication in ways good and bad
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 4
Communication: Begin Right Here!
social capital social connections or networks People who ascend
professional and personal ladders of success have superior communication skills
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 5
What is Communication?
communication deliberate or accidental transfer of meaning intrapersonal communication
communication with the self interpersonal communication
relationship level of communication group communication interaction
with a limited number of persons
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What is Communication?
Communication (continued)
public communication communication designed to inform, persuade, or entertain
mass communication transmission of messages that may be processed by gatekeepers prior to being sent to large audiences via a channel of broad diffusion
online , or machine-assisted, communication building of relationships using computers and Internet connections or networks
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 7
Elements of Communication: Picturing the Communication Model
essentials of communication those components present during every communication event
People senders persons who formulate,
encode, and transmit a message receivers persons who receive,
decode, and interpret a message
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 8
Elements of Communication: Picturing the Communication Model
messages content of communicative acts
channels media through which messages are sent
noise anything that interferes with or distorts the ability to send and receive messages
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Elements of Communication: Picturing the Communication Model
context setting feedback information returned to a message source positive feedback behavior-enhancing response negative feedback response that
extinguishes behavior in progress internal feedback response you give yourself external feedback response from another
effect communication outcome
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Models of Communication
Gamble and Gamble’s Model of Communication
Dance’s Communication Helix
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Figure 1.1Gamble and Gamble’s Model of Communication
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Figure 1.2Dance’s Communication Helix
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Figure 1.4Model of Communication in Relationships
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How Good a Communicator Are You?
Communication is dynamicCommunication is
unrepeatable and irreversibleCommunication has no oppositeCommunication is affected by cultureCommunication is competence-based
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How Good a Communicator Are You?
Media and technology are transforming communication technology a culture
in which technology monopolizes the thought-world
• Digital media are society-altering devices affecting personal interaction
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Table 1.1Percentage of College Students Who Actively Participate in Online Activity
NOTE: Participants were college students aged 18–24 years old.
SOURCE: Reprinted by permission of BurstMedia .
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 18
Figure 1.5Sociability of the Internet versus Television
NOTE: For those who spent time watching Television, N 53,304. For those who spent time online, N 5757. Percentages can sum to greater than 100% because categories are not mutually exclusive. SOURCE: Reprinted by permission of BurstMedia .
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 19
Figure 1.6College Students Are Online, Even When Watching Television
NOTE: Respondents were 18- to 24-year-old college students.
SOURCE: Reprinted by permission of BurstMedia .
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 20
Why We Communicate
To gain self-understanding and insight into others
To form meaningful relationships need for inclusion need for social contact need for control need to feel
we are capable and responsible need for affection need
to express and receive love
© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 21
Why We Communicate
To influence othersFor career development
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