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© 2011 Fair Isaac Corporation
myFICO Mobile App JourneySep 10, 2014
© 2011 Fair Isaac Corporation. Confidential.2
One year ago, we realized that our customers were already using myFICO.com on their mobile devices, and that this shift was accelerating…
MYFICO MOBILE APP
© 2011 Fair Isaac Corporation. Confidential.3
Users were increasingly visiting us on Mobile devices
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New Visitors on Desktop browsers New Visitors on Mobile browsers
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Growth in mobile users far outpaced users on PC
© 2011 Fair Isaac Corporation. Confidential.4
Users would re-visit myFico on Mobile devices
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Repeat Visitors on Desktop browsers Repeat visitors on Mobile browsers
100%Mobile re-visitors doubled while
PC re-visitors stagnated
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© 2011 Fair Isaac Corporation. Confidential.5
Customers were eating up Finance apps
Finance apps were the third fastest growth category
© 2011 Fair Isaac Corporation. Confidential.6
Key Takeaways on Mobile traffic
Customers were increasingly using mobile devices to log in
Rate of growth of mobile users far outpaced PC users
Customers were consuming Finance on Mobile Apps
© 2011 Fair Isaac Corporation. Confidential.7
Key Takeaways on the Industry
myFICO customers were using mobile devices in a big way
All of our competitors had Mobile apps
myFICO did not have a Mobile app
© 2011 Fair Isaac Corporation. Confidential.8
What did we set out to achieve?
Increase customer engagement & retention with a best-in-class Mobile experience
© 2011 Fair Isaac Corporation. Confidential.9
» Launched in Oct 2013
» Native app – slide, tap, pinch/zoom
» Alerts sent via Push Notifications
» Use a 4 digit pin to login
MYFICO MOBILE APP
© 2011 Fair Isaac Corporation. Confidential.10
RAPID ADOPTION BY OUR USERS
myFICO did not advertise the mobile app. Customers expected to find a mobile app in the app store
© 2011 Fair Isaac Corporation. Confidential.11
NEW APP USERS PER DAY
Apple’s “smart banner” helped increase downloads
Smart banner in Mobile phone
browser
© 2011 Fair Isaac Corporation. Confidential.12
APP FEATURES
» Simple & gorgeous display of complex credit information
» Fico scores from all 3 Credit Bureaus
» Analysis of your Fico score with tips and comparisons
» Alerts via Apple push notifications
© 2011 Fair Isaac Corporation. Confidential.13
APP FEATURES
» Track your score
» View alerts on changes to your credit file and score
» Lots of accompanying help material to understand the what, why and what next
» Alerts drives user engagement
© 2011 Fair Isaac Corporation. Confidential.14
ONE YEAR LATER…
Highly rated at 4½ stars
© 2011 Fair Isaac Corporation. Confidential.15
FICO is the only paid service that is highly rated in this space
ONE YEAR LATER, VS. OUR COMPETITION…
© 2011 Fair Isaac Corporation. Confidential.16
RECENT REVIEWSWONDERFUL APP ★★★★★
by - Apple2324 - Aug 29, 2014
Absolutely great App. By far the best credit score app I've found. Gives you a very accurate score!
Great app. ★★★★
by - TYLER MCCONNICO - Aug 29, 2014
Great app. Highly recommended!!!
Great app ★★★★★
by - Bharathkc1 - Aug 23, 2014
Great app
My fico ★★★★★
by - Granmah4 - Aug 18, 2014
Great App. Accurate scores and explains credit alerts
Much better than the MyFico website. ★★★★★
By - PanicLawyer - Aug 12, 2014
The graph of your scores is easier to read.
Great app ★★★★★
by - Monty79lakeside - Aug 8, 2014
AAAAA++++
Horrible. Can't order / or upgrade online. Don't order! ★
By – Jjjjjjjkjj - Aug 4, 2014
Horrible. Waste of time
I like it! ★★★★★
By – IceNJ - Aug 4, 2014
Nice app!
Inaccurate scoring ★
by - BobbyR seatown! - Aug 1, 2014
Compete ripoff $$$$ scoring not even close to the real thing updates only about twice a month. It said I had a 720 when my credit card had a zero balance then once I used it I charged 250.00 with 90 present still available my score dropped 55 points get the f out of here are you kidding me??
Great app and service! ★★★★★
By – Tycide - Aug 1, 2014
Gives me my actual FICO score instead of some made-up one only 10% of lenders use, alerts me everytime ANYTHING changes on my equifax report.
MyFico App ★★★★★
By – Andygilly - Jul 21, 2014
Love this App!! Great for keeping me up-to-date about my credit.
© 2011 Fair Isaac Corporation. Confidential.17
Key Takeaways from our iPhone app experience
Mobile App users are far highly engaged than web-only users
App users login into the app 3X more than web-only users
App users are far more satisfied than web-only users
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