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© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype
OCETA Growing Your Business Lectures, Dec 9/08
Mark Kerbel, CEO, REGEN Energy
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
What does REGEN do?
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
REGEN Energy’s Offering: Automatically load balance electrical equipment using our patent-pending method and controllers
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
You’ve created a prototype – now what?
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
What will capture investors’ attention?
None of these will capture their attention or enhance your credibility!
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
Understand that for investors, market credibility is the key
Only one thing objectively validates
your innovation’s potential
Paying Customers!Paying Customers!
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
Hierarchy of Market Credibility
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
Implicit investor criteria
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
Show me a practical example!
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
REGEN Energy’s Path
© 2008 REGEN Energy Inc
Marketing your Technical Innovation & Prototype, OCETA
Dec 9/08
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