© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype

OCETA Growing Your Business Lectures, Dec 9/08

Mark Kerbel, CEO, REGEN Energy

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

What does REGEN do?

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

REGEN Energy’s Offering: Automatically load balance electrical equipment using our patent-pending method and controllers

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

You’ve created a prototype – now what?

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

What will capture investors’ attention?

None of these will capture their attention or enhance your credibility!

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

Understand that for investors, market credibility is the key

Only one thing objectively validates

your innovation’s potential

Paying Customers!Paying Customers!

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

Hierarchy of Market Credibility

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

Implicit investor criteria

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

Show me a practical example!

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

REGEN Energy’s Path

© 2008 REGEN Energy Inc

Marketing your Technical Innovation & Prototype, OCETA

Dec 9/08

Interesting sources