Young Energy Savers (YES) Identity programme

DESIGN

Children like to doodle on books and draw mustaches on photographs.

They are the original interactive beings in a digital age and

the YES logo salutes them. The logo invites participation: a child

can colour it, add bits of collage to it, add texture to it.

All it takes is a bit of involvement and imagination, which indeed,

are also what it takes to save energy.

Every piece in the YES identity program conveys an energy-saving message.

Can business cards (for YES club kids and guides) and envelopes

can make that point?

Can a calendar tell more than the dates? How can it help you save energy?

Pledge cards distributed by kids to grown-ups

in their building asking them to save energy.

(And there are five good ways to do it.)

The YES programs hadvarious workshops

for kids. An invitationfor an Origami workshop

introduces the idea ofthe workshop as well..

Color pencils for kids? Look again: arrange the pencils

in the right order (hint: what are the colors

of the rainbow?) and they reveal

energy-saving message.

A coffee mug too can help you save energy.Indeed so can T-shirts

and computer wallpapers.

Environmental design—wall art, banners, flags—

for schools and YES venues.

The YES identity program won a silverat last year’s Goafest awards.