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My talk from Lean Agile Scotland 2013 Conference. User Experience is more important today than ever. 85% of consumer purchases today are made by women. It takes a millennial women 3 seconds to decide if she wants to stay on a page. So how do we create an experience that our users will respond to and enjoy? Measurable Design. During this talk I will explain how we can use Lean principles applied to UX to iterate our way to engaging sites that customers will love.
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@lissijean
measurable design & why it works
Melissa PerriCURRENTLYCo-founder, FlowsBy at TechpeaksLean Product Mgmt Teacher
FORMERLYUX Lead, ConductorProduct Manager, OpenSkyProgrammer, Barclays
CONTACTmelissaperri@gmail.commelissaperri.com @lissijean
Say hi to the person next to you.
@lissijean
5seconds
@lissijean
Millennial Women
3 Seconds@lissijean
like, woah.
@lissijean
Women make 85% of purchasing
decisions.
@lissijean
Design is more
important now
than ever@lissijean
“I can’t find whatI’m looking for.”
“I don’t know howto use it.”
“There’s too muchinformation.”
@lissijean
1994
“I can’t find whatI’m looking for.”
“I don’t know howto use it.”
“There’s too muchinformation.”
@lissijean
1997
2001
Now
SQUIRREL!@lissijean
Traditional Design Process
Designers create design
Developers code design
Release to customers
@lissijean
making decisions in a way that allows you to
track their effecton a goal.
Measurable Design
@lissijean
Build
Measure
Learn
@lissijean
Build design& release
MeasureUser Feedback
Learn from user behavior
@lissijean
Build design& release
MeasureUser Feedback
Learn from user behavior Iterate on
designs until goal is optimized.
@lissijean
Small, measured changes.
@lissijean
Step 1: Design & Release
@lissijean
Your first design is a hypothesis?@lissijean
one clear goal@lissijean
Step 2: User Feedback
@lissijean
Measure
online offline
AND
@lissijean
Track everythinga user interacts with.
@lissijean
@lissijean
But, wait....what if I already
have a site?
@lissijean
Old pages to every sprint.
1 Analytics on new pages.
2 @lissijean
5second
test@lissijean
1. What does the website do?
2.What are you supposed to do now?
3.How does the website make you feel?
@lissijean
People scan, they don’t read
@lissijean
@lissijean
Give users the information they
want up front.
@lissijean
@lissijean
Choose one thing for your user to do.
@lissijean
@lissijean
@lissijean
Don’t make your customer
think.
@lissijean
Step 3: Learn & Repeat
@lissijean
Schedule a backlog to review each design.
@lissijean
@lissijean
Build design& release
MeasureUser Feedback
Learn from user behavior
@lissijean
Build
Measure
Learn
@lissijean
@lissijean
@lissijean
Good design is measurable.{ }
@lissijean
Questions?@lissijean
melissaperri.com
melissaperri@gmail.com
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