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UX DESIGN -
MAGIC BUTTON FOR FINANCE
Triune brain
80% Behaviour: 20%
Paul MacLean, 1960
LIZARD BRAIN MAMMAL BRAIN NEOCORTEXFight or flight Emotions, habits Abstractions, Finances
Low understanding of consumers
81% 37%SERVICES BELIEVE CONSUMERS FEEL
Econsultancy, 2015
Only a few bank products used
20% 70%1 PRODUCT 2-4 PRODUCTS
Ernst & Young, Europe, 2014
Bad experience causes switching
Ernst & Young, Europe, 2014Econsultancy, 2015
30% 73%
50%
said previous company failed them
Product
Experience
Pricing
Other
More than one bank
Opened or closed accounts in the last year51+20+20+9+A51%
9%
20%
20%
Low consumers trust
BANKS TECH FIRMS
Statista, 2015
44% 40%
44+56+M 40+60+M37% 36%
37+63+M 36+64+M
73% 71%
73+27+M 71+29+M64% 57%
64+36+M 57+43+M
Britain`s Cashless VS Cash
telegraph.co.uk, 2015
30b
25b
20b
15b
10b
2005 2010 2015 2020
Cash Non-cash
Fintech on the rise
KMPG, CB Insights, 2015
$2.4B $2.8B$3.9B
$12.2B
$19.1B
2011 2012
2013
2014
2015
Low score of banking apps
Expense managers
Personal finance
Taxes
Payments
Banks
79
73
70
61
45
WHAT TO DO?
Try out “customer shoes”
Learn “customer language”
Copy
Taxonomy
Architecture
Scenarious
Interactions
Design
Colors
Graphic
Typography
Forms
Deliver experience
MAGIC BUTTON
HOW?
Customer research
Find pain points
Prioritize tasks
Paint personas
Discover best practices
Uncoverpassions
User Journey Mapping
Architect interface
Set Information Architecture
Build Wireframes
Deliver UI Design
RESULT?
Smart budgeting
P2P Payments
Marketplace
Testing
Main takeaways
Innovation from UXDA:
1. Step in “customers shoes”
2. Learn “human language”
3. Deliver “magic button”
MAGIC BUTTON
THANK YOU!
UXDESIGNAGENCY.COM
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