Using Story in UX

Using Story in UX

@NashvilleUX + @JonShearer

UX Architect Visual Designer Brand Designer Front-end DevProd Manager

Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev

AboutAbout

UX Architect

Executive

Advisor

Developer

Product

Designer

Think aboutcrafting and cultivating great UX

…in terms of Story

UX is understanding the story we’re trying to tell

…and inviting others to engage in the story with us

To craft your part of the story, you’ve got to know it beginning to end

…and be able to relate to/empathize with it

There are a lot of stories thatpeople are being invited to engage with

(i.e. Competition)

Even if you don’t have other direct competitors for your particular offering

…you are competing for customer’s time and attention

They won’t stick around or stay engaged if the story’s not good

So the Story has to be Great

Through-line

Takeaways(2-5)

Characters(Main, Supporting, Extras)

Plot

Storyboards

Scenes

One person, no matter how small, can make a difference

You’re never alone

There are friends you can count on

…and New friends you can count on

There is someone who believes in you

We’re all in this together

We’re all in this together

Help can come from the most unlikely places at the most unexpected times

Help can come from the most unlikely places at the most unexpected times

Good can still triumph over evil

Character Development

Great Characters are multidimensional

(multiple aspects that are introduced through the story)

Your Customer is a Main Character in the story

Core Featuresets are Main Characters

Core Featuresets are Main Characters(w/ Multiple Aspects)

Announcements or Reminders are Supporting Characters

“Benchwarmer 2” that sits in the back (Extras)

All of this is for your audience

Not just your audience

They are the HERO

• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder

Make a list of each characters Aspects

• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder

• Stand on it’s own• Part of a Notebook• Presentation Mode• Ability to Share

Make a list of each characters Aspects

• Text Editor• Add Media• Take Photo• Record Audio• Add Tags• Annotate as PDF• Add Reminder

• Stand on it’s own• Part of a Notebook• Presentation Mode• Ability to Share

Make a list of each characters Aspects

As you write the story, look for the best places to introduce them

Your Customer is the Hero

Your Customer is the Hero

(the engaged customer)

Through all of this the goal is to craft and cultivate aThreaded Experience

developer

Iterate.

engage

The  MVP.

All of us have experienced great UX

We might not know how to put the pieces together

…but you know when something feels like it all belongs and fits together,and when it doesn’t

We can all participate in crafting and cultivating good UX

UX Architect Visual Designer Brand Designer Front-end DevProd Manager

Back-end Dev Architect Quality Assurance Customer SuppFull-stack Dev

To craft your part of the story, you’ve got to know it beginning to endGet to know, understand and put yourself in the shoes of the Hero

jonshearer.comjon@jonshearer.com

@jonshearer

THANK YOU