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The Treasure Chest:Designing a Website
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Statement of PurposeTo give a brief overview on My Process.
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Industry Research
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Competitive Analysis Maker-Movement
Trend Is Hot Collectors Want
Retro Toys Increased Sales
of Gender Neutral Toys
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Comparative Analysis:
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Stakeholders & Clients
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Affinity Board from Stakeholder Conference
Key Insights
Key signature services: In-house experts Source rare toys Specialize in Quality
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User Research
PersonasTwo personas were created to identify pain points, which included knowing what’s age appropriate & staying on top of toy trends.
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Card Sorting Testing
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Confusion on cataloging toys was resolved with card sorting tests.
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Design Ideas
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Recommendations• Include social media for trending toy info• Use conveyor and thumbnail display so users can quickly scan for toys• List ratings & comments on product page
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Iteration & Wireframes
Lo-FidelitySketching
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Lo- FidelityWireframe
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Site Mapes & Wireframes
A site map. Hi-Fidelity prototypes followed.
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Hi-FidelitySite Map Using OmniGraffle
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Prototype
NextSteps
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Next Steps
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NEXT STEPS
• Hire Photographer
• Create Social Media Profiles
• Develop Marketing Plan
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