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EXPERIENCESSingle and Longitudinal Experience, Peak/End, Stories, Brand Perception, Memories
DeliveryHow do people feel? What do they remember? How were their expectations met?
INTERACTIONSChannels, Touchpoints, Products, Services, Time, Transitions
What do people do? Where? How? When?
OPERATIONSProcess, Procedure, Sta�, Roles, Programs, Portfolios, Budgets, Measurement
How do we deliver value on a daily basis?
INFRASTRUCTURETechnology, Space, Logistics
FoundationsWhat long term investments are needed for delivery?
DECISION DNAPolicy, Strategy, Standards, Governance
How do we decide? What declares our priorities?
STRUCTURE & INCENTIVESOrganization, Teams, Partners, Suppliers. Reporting and Accountability
How are we organized? Connected? Rewarded?
MANDATEVision, Mission, Goals. OKRs. Stated Values, North Star.
BedrockWhat do we say we want to do, and be? What is our stated di�erence in the world?
CULTUREValues in use. Unwritten rules. Expectations and Beliefs. Myth and Narrative.
How do we demonstrate the unsaid?
CONTEXTMarket and competitors. Jurisdictions. Systems.Social, Technical, Environmental, Economic, Political trends or factors.
Where are we situated in the world?
The Situ Service Architecture Framework
Situ.Situ Service Architecture Framework. Copyright © 2015-2016 Jess McMullin. All rights reserved. situ.org
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