EXPERIENCESSingle and Longitudinal Experience, Peak/End, Stories, Brand Perception, Memories

DeliveryHow do people feel? What do they remember? How were their expectations met?

INTERACTIONSChannels, Touchpoints, Products, Services, Time, Transitions

What do people do? Where? How? When?

OPERATIONSProcess, Procedure, Sta�, Roles, Programs, Portfolios, Budgets, Measurement

How do we deliver value on a daily basis?

INFRASTRUCTURETechnology, Space, Logistics

FoundationsWhat long term investments are needed for delivery?

DECISION DNAPolicy, Strategy, Standards, Governance

How do we decide? What declares our priorities?

STRUCTURE & INCENTIVESOrganization, Teams, Partners, Suppliers. Reporting and Accountability

How are we organized? Connected? Rewarded?

MANDATEVision, Mission, Goals. OKRs. Stated Values, North Star.

BedrockWhat do we say we want to do, and be? What is our stated di�erence in the world?

CULTUREValues in use. Unwritten rules. Expectations and Beliefs. Myth and Narrative.

How do we demonstrate the unsaid?

CONTEXTMarket and competitors. Jurisdictions. Systems.Social, Technical, Environmental, Economic, Political trends or factors.

Where are we situated in the world?

The Situ Service Architecture Framework

Situ.Situ Service Architecture Framework. Copyright © 2015-2016 Jess McMullin. All rights reserved. situ.org