The Human Side of UX Design (WordCamp Toronto)

The Human Side of UX Design

@jamesarcher | WordCamp Toronto

Design = Empathy

(not the actual screen)

Design is a process, not a skill set

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Empathize (models, stories, personas, values,

priorities, etc.)

Prototype (experience, interaction, visual design, language,

implementation, etc.)

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Empathize (models, stories, personas, values,

priorities, etc.)

Prototype (experience, interaction, visual design, language,

implementation, etc.)

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Empathize (models, stories, personas, values,

priorities, etc.)

0

12.5

25

37.5

50

Before After

$

$$$$$

Functionality

Intuitiveness

Functionality

Intuitiveness

Functionality

Efficiency

Intuitiveness

Comfort

Functionality

Efficiency

Intuitiveness

Comfort

Functionality

Efficiency

Delight

Detektor

Design = Empathy

Prototype (experience, interaction, visual design, language,

implementation, etc.)

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Empathize (models, stories, personas, values,

priorities, etc.)

Prototype (experience, interaction, visual design, language,

implementation, etc.)

Study (assumptions, goals,

perception, emotions, frustrations, etc.)

Empathize (models, stories, personas, values,

priorities, etc.)

@jamesarcher jamesarcher.me james@jamesarcher.me

@fortydesign | forty.co

@jamesarcher jamesarcher.me james@jamesarcher.me

@crowdfavorite | crowdfavorite.com

@fortydesign | forty.co

@jamesarcher jamesarcher.me james@jamesarcher.me

Thanks.