The Future of Sustainable Products and Services - Conference Day 2

WELCOME TODAY 2

What happened until nowA day‘s short summary

Welcome

Sustainable Products Exhibition

The Monday Talk on Sustainable Products and Services

Objectives of the Conference

Panel – A Vision for Sustainable Products and Services

Live Performance

Brain Labs1. Policy and Market Development for Sustainable Products and Services in

Developing Countries2. Policy and Partnerships for Sustainable Products and Services in Europe

3. Products and Services for Sustainable Lifestyles4. Design for Sustainable Products and Services

5. Resource Efficient Technologies for Sustainable Products and Services

Senses of Sustainability

Evening Reception

Day 1 | 28th September 2009

Day 2 | 29th September 2009Panel – Shaping the Vision

Sustainable Products Exhibition

Interactive Presentation – Brain Lab Results andProject Incubator Kick Off

Project Incubators1. Web 2.0 Branding for Sustainable Products and Services

2. Communication for Sustainable Products and Services

3. Competing for Sustainable Lifestyles

4. Striving for Resource and Climate Culture

5. Transferring Resource Efficient Technology

Interactive Presentations – Project Incubator Results

Panel – The Way Ahead

PanelShaping the Vision

Mr. Christian-Andre Weinberger Henkel

Ms. Daniela Büchel REWE Group

Mr. Oriol Pascual Enviu – Business Developers

Mr. Wolf Lüdge Hess Natur Textilien

Panel Shaping the Vision

Mr. Christian-Andre WeinbergerHenkel

Ms. Daniela BüchelREWE Group

Mr. Wolf LüdgeHess Natur Textilien

Mr. Oriol PascualEnviu – Business Developers

Mr. Christian-Andre Weinberger Henkel

Ms. Daniela Büchel REWE Group

Mr. Oriol Pascual Enviu – Business Developers

Mr. Wolf Lüdge Hess Natur Textilien

Panel Shaping the Vision

- Sustainable Coffee/Tea Break -

Yesterday ....

Today ....

Project IncubatorsIntroduction

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

Project IncubatorsWeb 2.0 Branding for Sustainable Products and Services

Communication for Sustainable Products and Services

Competing for Sustainable Lifestyles

Striving for Resource and Climate Culture

Transfering Resource Efficient Technology

Yellow LabCSCP

White LabGTZ & ecosign

PlenaryCSCP

Green LabWuppertal Institute

Blue LabEFA

- Lunch Break -

Project Incubatorsin session

- Sustainable Coffee/Tea Break -

The Project Incubator QuizWho wants to be a

Sustillionaire?

ABC

What are climate and resource cultures?

Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles.

Cultures from exotic climates found in Tuvalu and the Maldives.

Living bacterial cultures in yoghurts with a high carbon footprint.

What are climate and resource cultures?

ABC

Cultures consisting of climate and resource relevant and milieu specific knowledge, values, consumer patterns and lifestyles.

Cultures from exotic climates found in Tuvalu and the Maldives.

Living bacterial cultures in yoghurts with a high carbon footprint.

A

How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households?

By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations.

B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs.

C By hiring a personal culture trainer.

A

How can socio cultural factors be integrated in climate friendly and resource efficient innovations for households?

By wearing traditional cultural dress (e.g. Lederhosen) when using these innovations.

B Through testing of products and services in LivingLabs, Innovation-Workshops / Co-Creation Sessions, Pro-Innovation-Processes, Co-Designs.

C By hiring a personal culture trainer.

A

How might web 2.0 technologies help, rather than hinder, the problem of information overload?

By collaborating, using common standards, using common platforms/infrastructure

B They won’t – it will only become messier

C By forcing everyone to communicate the same thing

A

How might web 2.0 technologies help, rather than hinder, the problem of information overload?

By collaborating, using common standards, using common platforms/infrastructure

B They won’t – it will only become messier

C By forcing everyone to communicate the same thing

A

What criteria will Dot Eco require people to meet in order to buy a .eco domain name?

An audited global environmental report of 50 pages

B There are no criteria, this is greenwashing

C Disclose their environmental and social footprint

A

What criteria will Dot Eco require people to meet in order to buy a .eco domain name?

An audited global environmental report of 50 pages

B There are no criteria, this is greenwashing

C Disclose their environmental and social footprint

A

What is the role of resource efficiency technology transfer on the international market?

Creating knowledge transfer from industrialised to developing countries

B To increase resource efficiency of products and services on a global scale

C Support for SMEs to develop foreign markets

A

What is the role of resource efficiency technology transfer on the international market?

Creating knowledge transfer from industrialised to developing countries

B To increase resource efficiency of products and services on a global scale

C Support for SMEs to develop foreign markets

A

What are key drivers for using more resource efficient technologies worldwide?

Ask the technology companies

B Save the environment and reduce the use of raw materials

C Further economic growth in the industrial countries

A

How to start up a sustainable lifestyles awardsfor private consumer?

Do a reality-TV show on it

B Team up with weight watchers

C Define the target group and targets

A

How to start up a sustainable lifestyles awardsfor private consumer?

Do a reality-TV show on it

B Team up with weight watchers

C Define the target group and targets

A

What is a good way to promote an international sustainable lifestyle award?

Write a doctoral thesis on it

B Promote it online on different web communities

C Better just to be silent about it

A

What is a good way to promote an international sustainable lifestyle award?

Write a doctoral thesis on it

B Promote it online on different web communities

C Better just to be silent about it

A

What is a promising way to communicate sustainable products and services?

Dialogue with emotions, offer solutions, and give life orientation

B Add some frequent flyer bonus miles for customers who buy sustainable products

C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment

A

What is a promising way to communicate sustainable products and services?

Dialogue with emotions, offersolutions and give life orientation

B Add some frequent flyer bonus miles for customers who buy sustainable products

C Enact a law that constrains customers to buy only sustainable products and services, and enforce the law with the threat of imprisonment

A

How can labeling systems promote the acceptance of sustainable products and services?

Labels for sustainable products must become much more colourful and brighter, so that they draw attention!

B If they add meaningful, trustworthy and useful information and appeal to people’s motivations

C There should be many many more labels so that it becomes impossible to ignore them.

A

How can labeling systems promote the acceptance of sustainable products and services?

Labels for sustainable products must become much more colourful and brighter, so that they draw attention!

B If they add meaningful, trustworthy and useful information and appeal to people’s motivations

C There should be many many more labels so that it becomes impossible to ignore them.

PanelThe Way Ahead

How to mainstream sustainable products & services?

Mr. Christian Loewe Federal Environment Agency (UBA)

Mr. Martin Charter The Centre for Sustainable Design

Ms. Ruth Golding Consumers International

Panel The Way Ahead

Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific

Mr. Christian LoeweFederal Environment Agency (UBA)

Mr. Martin CharterThe Centre for Sustainable Design

Mr. Octavio B. PeraltaAssociation of Development Financing Institutions in Asia and the Pacific

Ms. Ruth GoldingConsumers International

Mr. Christian Loewe Federal Environment Agency (UBA)

Mr. Martin Charter The Centre for Sustainable Design

Ms. Ruth Golding Consumers International

Panel The Way Ahead

Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific

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Thank You to...the Organising Team

Mr. Thomas Petruschke CSCPMs. Nora Brüggemann CSCP

Ms. Simone Fuhs ecosign

Mr. Bernd Draser ecosign

Mr. Henning Sittel EFA

Mr. Detlev Ullrich GTZMr. Enrico Rubertus GTZMs. Christa Liedtke Wuppertal Institute

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the Conference Team

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