Mr. Ernst-Christoph StolperMinistry of the Environment and Conservation, Agriculture and Consumer Protection of the State of North Rhine-Westphalia

Thank you

The Monday Talk on Sustainable Products and ServicesVideo

The story behind ...Objectives of the Conference

Quelle: img.photobucket.com

Columbia

MexicoNetherlands

India

Brazil

Poland

Ivory Coast

Turkey

Chad

Malaysia

Canada

Italy

Mauritius

China

The global economyin the morning

7

Germany70t

per capita and year

Lifestyles in different countries

Bhutan 0.5t

per capita and year

Images © Peter Menzel

Japan40t

per capita and year

China8t

per capita and year

Lifestyles in different countries

Images © Peter Menzel

How to mainstream sustainable products & services?

Lifestyles

Policy

Design

A good team ...About 200 Participants29 Countries4 Continents1 Conference

Engineering

Social Sciences

Agronomy

ArtsEconomics

BusinessEnvironmental Science

Design

Media

FoodConstruction

MobilityCivil Society

GovernmentsFoundations

Private Companies

Consumers

Policy

SMEs

Researchers

KnowledgeInspirationCreativity

Ideas

Mobile solar-powered hospital (with refrigerator)

Welcome

Sustainable Products Exhibition

The Monday Talk on Sustainable Products and Services

Objectives of the Conference

Panel – A Vision for Sustainable Products and Services

Live Performance

Brain Labs1. Policy and Market Development for Sustainable Products and Services in

Developing Countries2. Policy and Partnerships for Sustainable Products and Services in Europe

3. Products and Services for Sustainable Lifestyles4. Design for Sustainable Products and Services

5. Resource Efficient Technologies for Sustainable Products and Services

Senses of Sustainability

Evening Reception

Day 1 | 28th September 2009

Day 2 | 29th September 2009Panel – Shaping the Vision

Sustainable Products Exhibition

Interactive Presentation – Brain Lab Results andProject Incubator Kick Off

Project Incubators1. Web 2.0 Branding for Sustainable Products and Services

2. Communication for Sustainable Products and Services

3. Competing for Sustainable Lifestyles

4. Striving for Resource and Climate Culture

5. Transferring Resource Efficient Technology

Interactive Presentations – Project Incubator Results

Panel – The Way Ahead

... what kind of a chair would you

be?

... what would you want to

say?

If you were a chair...

PanelA Vision for Sustainable Products and Services

Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European CommissionDG Environment

Mr. Lars Mortensen European Environmental Agency

Ms. Kate Martin World Economic Forum

Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific

Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European CommissionDG Environment

Mr. Lars Mortensen European Environmental Agency

Ms. Kate Martin World Economic Forum

Ms. Wei Zhao SWITCH Asia Network Facility, CSCP

Mr. Klaus KoeglerEuropean CommissionDG Environment

EU SCP Action Plan

Leveraging Innovation

“...Build on, bring together, and improve coherence of existing policies...”

Better Products

Leaner And Cleaner Production

Smarter Consumption

Global Markets

Dynamic Performance Requirements, Sustainability Labels, Eco-Design Instruments, Standardisation

Lead Market Initiative, Networking Of Innovation Stakeholders

Resource Efficiency Targets, Eco-Innovation and Environmental Technologies, Review of EMAS, SMEs

Retailer agreements, Market-Based Instruments, VAT rates, EU Eco-Label, Advertisement, Green Procurement,

“Exploiting first mover advantages and leveling the playing field worldwide for sustainable technologies and products”

Mr. Lars MortensenEuropean Environmental Agency

* First choice in survey questionSource: Fien, Bentley, Neil - Young People as Agents of Change

What influences you on consumption?*

Mr. Octavio B. PeraltaAssociation of Development Financing Institutions in Asia and the Pacific

Ms. Wei ZhaoSWITCH Asia Network Facility, CSCP

Implications for the Global Consumer Class (GCC)

Source: WorldmapperTerritory size shows the proportion of all people living on PPP US$ 20-50 a day (US$ 7000-17.800 / year) worldwide

Ms. Kate MartinWorld Economic Forum

Sustainable Consumption and BusinessTowards full value realisation through systemic change

Action Area 2: Managing life-cycle impacts of products

Action Area 4: Motivating sustainable lifestyles

Action Area 3: Adding sustainable value to products

Action Area 1: Achieving in-house eco-efficiency

Action Area 5: Innovating for sustainable business models

Mr. Dennis PamlinGlobal Policy Advisor to WWF

Is efficiency alone the answer?

From incremental to transformative efficiency

Accelerating sustainability with smart synergies

... means pre-selecting the particular range of products and services available to consumers.

Two Retailer examples• Sainsbury‘s now only sell fair trade

bananas• MEMO, German office supplier

screens and lists best in class products available

Choice-Editing...

Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European CommissionDG Environment

Mr. Lars Mortensen European Environmental Agency

Ms. Kate Martin World Economic Forum

Mr. Octavio B. Peralta Association of Development Financing Institutions in Asia and the Pacific

Mr. Dennis Pamlin Global Policy Advisor to WWF

Mr. Klaus Koegler European CommissionDG Environment

Mr. Lars Mortensen European Environmental Agency

Ms. Kate Martin World Economic Forum

Ms. Wei Zhao SWITCH Asia Network Facility, CSCP

We help the environment by

consuming lots of environmentally safe products!

We help the environment

by consumingless!

Covering consumptionTapping the Fortune at the Base of the Pyramid

Ground Floor • First Sustainable SummerSchool Exhibition• lobomob inflatable pavilion• Main entrance, Wardrobe,

Lunch, Inquiries

1st Floor • Autostadt exhibition• Conference Plenary (here)• Information Lab• Brain Lab (CSCP)

2nd Floor • Brain Labs (EFA, GTZ, Wuppertal Institute, ecosign)

Exhibitions

If you need assistance...people with a badge with a blue string will help you.

Blue

Evening programme...

Tour of the Historical SiteStarts at 18:00 todayMeet at Main Entrance

Restaurant“Casino Zollverein“(optional by registration)

Brain LabsPolicy and Market Development for Sustainable Products and Services in Developing Countries

Policy and Partnerships for Sustainable Products and Services in Europe

Products and Services for Sustainable Lifestyles

Design for Sustainable Products and Services

Resource Efficient Technologies for Sustainable Products and Services

White LabGTZ

PlenaryCSCP

Green LabWuppertal Institute

Yellow Labecosign

Blue LabEFA

Live Performances by

See, feel & hear rare music!1st Floor / 12:30 – 12:45

Lunch BreakGround Floor12:00 - 13:00

Brain Labs

Brain LabsPolicy and Market Development for Sustainable Products and Services in Developing Countries

Policy and Partnerships for Sustainable Products and Services in Europe

Products and Services for Sustainable Lifestyles

Design for Sustainable Products and Services

Resource Efficient Technologies for Sustainable Products and Services

White LabGTZ

PlenaryCSCP

Green LabWuppertal Institute

Yellow Labecosign

Blue LabEFA

Brain LabPart 1 in session

- Sustainable Coffee/Tea Break -

Brain LabPart 2 in session

Senses of SustainabilityA tour through the historical site of“Zeche Zollverein”