SXSW 2011 Takeaways

GAMECHANGERS FROM SXSW 2011

CHANGING THE GAME

COOPERATION IS

EX: Farmville — Cooperative games work better because you’re motivated differently

EX: is a cooperative game

Victory = goal met ($$$ raised)

Challenge = Deadline in time to fund project

Levels awarded to higher donors

THE NEW BLACK[ ]

KEEP THE GAME GOINGNew markets emerge only when cooperation exists.

Pandemic game model: Every player has a special ability > Empowers individuals and motivates cooperation

Keep it going: The best games never end.

UPGRADE Products and markets fail when the owners fail to innovate.

The news industry cannot afford to keep relying on old business models and content strategies.

Brand loyalty persists when the brand continues to meet the consumer’s expectations and surpass them.

PLAY HEALTHYCASE STUDY:

Live healthier for fun!Motivates healthier living by giving you goals, points and a support system — You’re not just helping yourself, you’re helping others!

“Most health solutions aren’t medical, they’re social.”

Health is #winning!

HEALTH 2.0

REACH FOR THE STARS Visualizing Space Data

NEED MORE SPACE?

http://www.ustream.tv/nasajpl

http://www.jpl.nasa.gov/asteroidwatch/

#DIGITALPRODUCTDESIGN

Everything we create comes down to math + pixels. Learn to love and appreciate them, regardless of your title.

Develop sales skills. You need to be able to sell your ideas and designs.

Build things and take them apart. Understand what goes into the finished product. I recommend IKEA furniture.

Tips on designing better products:

#DIGITALPRODUCTDESIGN

Be honest about failure + own your mistakes. This will cultivate trust and better relationships down the line.

Digital product design is constantly changing. If you are not staying on top of emerging technologies and embracing them, this is not what you should be doing.

Stay curious.

Tips on designing better products:

Sustaining passionate usersHide ‘Easter eggs’ in your site.

Challenge users to compete with other users -> Fastest to register, most comments, most shares ... can you beat that?

Give users something to ‘Master’. People have a need for ‘set completion.’ Give them a set of challenges to complete.

SAVE DATACongressional leaders recently proposed counterproductive budget cuts that would slash support to government transparency websites such as Data.gov.

The current annual budget of $37 million will be reduced to $2 million.

Go to http://sunlightfoundation.com/savethedata/ to show your support for data.gov!