SXSW Takeaways for Social Media Club Columbus

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    14-Jul-2015

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Exponential Consumer Change

HOW TECHNOLOGY IS CHANGING SOCIAL BEHAVIOR@adam3ccEVOLUTION OF FIRE

EVOLUTION OF INTERFACES

CONTINUING TO EVOLVE

THE SMARTPHONE CYCLEWhy T-Mobile?

EXPECTATIONS ARE HIGHER THAN EVERBe there NOWwhen and where Im looking.when and where I need you.before I know I need you.

WHAT IS THE NOW?Facebook = 1 dayTwitter = 1 hourWhere = MY LOCATIONWHERE IS THE NOW

WHAT DOES THE NOW LOOK LIKE?EntertainmentNewsEventsDealsBuild/Sustain Relationships

ONE INTEGRATED STREAM#bostonmarathon #prayforboston

Social transforms to be what you need it to be.

BE THERE WHEN & WHERE I NEED YOU

WHAT GOOGLE DOESNT HAVESocial Data!

.is creepyFOURSQUARE UPDATES

WHY FOURSQUARE? API!Instagram > Facebook PlacesTwitter & VineThrillistAmerican ExpressFoodspottingQuora

BE THERE BEFORE I NEED YOU

HOW TO EMBRACE THE NOWListen to your audienceFocus on cultureProduce good, diverse content

HOW TO EMBRACE THE NOWOperate like a newspaperOptimize site and contentBuild advocacy

THANKS@adam3ccPHOTO CREDITShttp://www.etsy.com/listing/128137176/flint-and-steel-kithttp://www.escea.com/http://www.theverge.com/2012/12/4/3729950/new-york-city-payphone-design-competition http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html http://www.slashgear.com/http://news.cnet.com/8301-1035_3-57578006-94/facebook-home-bold-experiment-or-extreme-bloatware/ http://thenextweb.com/google/2012/12/05/google-now-adds-travel-destination-weather-local-events-song-id-by-voice-and-more/ http://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society http://www.nytimes.com/2012/06/22/arts/television/the-newsroom-an-hbo-series-from-aaron-sorkin.html?pagewanted=all&_r=0