Restaurant design trends - 2015 Fast Casual Executive Summit

RestaurantDesignTrends

MichelleBushey|Harrison

ArchitectureandDesign

RobDepp,|FRCHDesign

WorldwideNickDeCarlo|TheWendy’s

Company

RestaurantDesignTrends

•  Whatconsumerswant

andwhy

•  Pullingittogetherwithdesign

•  BrandimplementaEon

FRCH 2015 Brand ActualizationTM Study FRCH’s proprietary study leveraging our strategic framework to understand what matters most to consumers.

•  Insights from over 2,500 consumers

•  Brands across various category segments

•  Points of experience and brand attributes that drive emotion

What Matters Most to Consumers ADVOCACY – Consumers want retailers who truly understand them and make them feel valued.

What Matters Most to Consumers RELATIONSHIP – Consumers want brands that listen to their feedback and respond meaningfully, treat them consistently and allow them to engage on their own terms.

What Matters Most to Consumers CORPORATE SOUL – Consumers want brands that give back and live by clear beliefs that align with their own.

What Matters Most to Consumers TECHNOLOGY– Acting as a conduit, technology should be utilized to create a seamless consumer journey to enhance a brand’s Corporate Soul, Relationship & Advocacy.

The“M”Word…..

HONESTY

TRANSPARENCY

AUTHENTICITY

SUSTAINABILITY

SOCIALIZATION

Don’tForgetAbouttheRestofUs!

DINE-IN:BOOMERS52%

GENX46%

TAKEOUT:GENZ40%

DELIVERY:MILLENIALS19%

Pullingittogetherwithdesign

UniqueEnvironments

UniqueEnvironments

BEFORE AFTER

TheAnE-ChainMentality

TheAnE-ChainMentality

..…Before

….Ader

….Ader