Redesign Your Website: When, Why and How | SEO.com

Redesign Your Website: When, Why, and How

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Greg ShueyVP of Client Services – SEO.com

About SEO.com

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Redesigning Your Website

• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website

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When To Redesign

When To Redesign

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39% of marketers feel a company should redesign their website every 13-24 months...

29% of marketers feel a website should be re-designed every 25-36 months

Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign

Why Redesign?

Why Redesign?

• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales

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How To Redesign

Design For Users

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Usability

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Your website should help users find what they are looking for through a good navigation and internal link structure

Usability

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Your website should help answer questions your users have or solve their problems.

Usability

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Your website should have visible calls to action to help guide them to their solution.

Usability

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Usability

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Site Content

• Provide content that helps answer a question or provides a solution to a problem

• Concise content– Get to the point quickly– Cut out unnecessary information– Use easy-to-understand, shorter, common words

and phrases– Avoid long paragraphs and sentences

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Site Content

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Use Headings To Break Up Content

Site Content

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Help Users Scan Content Quickly

Source: http://mashable.com/2011/09/12/website-usability-tips/

Site Content

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Use Bulleted Lists

Social Awareness / Sharing

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Social Awareness / Sharing

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Social Awareness / Sharing

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Structure For Crawlers

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WordPress

• SEO Friendly

• Plugins = Supercharged SEO

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WordPress

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SEO WordPress Plugins

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SEO WordPress Plugins

• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker

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Attribution

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Google Analytics

• Proper Installation– Updated code in the footer

• Lead Tracking• Ecommerce Tracking

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Navigation

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URL Structure

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http://www.seo.com/learn-how-to-do-seo/

http://www.seo.com/learnhowtodoseo76484.html?39872

VS

Internal Linking

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Internal Linking

• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content

is about

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Schema Markup

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This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages….

On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema Markup

• Products• Locations• Events• Person• Reviews

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Authorship Markup

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Conclusion

• When To Redesign Your Website– Every 1-3 Years

• Why You Should Redesign Your Website– Usability, professional, branding, customization,

lead gen• How To Redesign Your Website

– User Friendly– SEO Friendly

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Questions?

Thanks!!!

Greg ShueyVP Client Services

Twitter: http://twitter.com/shuey03 LinkedIn: http://www.linkedin.com/in/shuey03

Download my slides: http://bit.ly/seowebsiteredesign

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