PORT MAGAZINE STUDY

Quarterly men’s magazine.

Launched in 2011.

Articles from professionals, not just celebrities.

For readers who think the quality of modern men’s magazines is falling.

PORT MAGAZINE

It seems very important to us to try and do things differently… but not just for the sake of being different. The point is, it’s not just famous people who are interesting. The great thing about being an independent publisher is that we can decide who goes on the cover.”

“

AUDIENCE

Male readers who feel that modern mens’

magazines focus too heavily on celebrity, style,

business, and sex.

ADVERTISING TAKES BACKSEAT

• Advertising never influences editorial

• Adverts are rare

• The magazine prides itself on being independent

• No advertorial

• Focus on editorial and content

LONGER, UNBROKEN ARTICLES

DETAILS ARE CENTRAL.

DIFFERENT TOPICS

DIFFERENT PLATFORMS

Print iPad

Podcast iPhone

Vimeohttp://vimeo.com/portmagazine

Websitehttp://www.port-magazine.com/

FINANCIAL

• High price point - $13/£6

• Subscription is still expensive - £20

• Advertising has no power

• Lots of partnerships - large print circulation/distribution - circulated in fashion/retail stores

The issue is not about whether we’re going to be reading off of paper or whether we’ll be reading off backlit screens or whether we’re going to be reading on the moon. The future belongs to visionary and courageous people to get the power back to the editorial floor.” - Tyler Brûlé, Monocle�

“