ONLINE MARKET BOOM IN IRAN - UX Alive

ONLINE MARKET BOOM IN IRAN

BY: ASMA KAROOBI

2000 2005 2010 20150

15,000,000

30,000,000

45,000,000

60,000,000

Iran UK Italy Qatar Egypt

Quick compare on internet penetration

How much money Iranian paid online

17.5 Bilion USDOnline Transaction in the year 2015

25% Growth in the number of online

transactions in 2015

• Online retailer

• Group discount (online deal marketplace)

• Video sharing services

• App marketplace

• Classified services

Main actors in Iran startup ecosystem

30 millionTarget Group

68,986,721 $

They paid for online purchased

68%of their one year

income.

JUST A SAMPLE

Online market is still intact in Iran

Most of Iranian internet users don’t like to buy goods and services online, because:

• Lack of information• Trust issue

Recent researches in Iran show, if a user perceive ease and usefulness firstly when using a website, he will be trust to online buying.

But, There is a huge misunderstanding in Iran between UX design and Visual design.

Because, As UX is very new topic in Iran, regarding to small number of professional courses, most of exiting UX designers are new to the concept and they are not fully aware of UXD steps. So, from UX prospect, their outcomes is not acceptable.

And,Companies will find UX outcome not effective nor valuable on their business, they put more value on UI other than UX.

BUT, NOT ALWAYS!

When we redesigned the checkout process on specific online retailer, we could accomplish to 5% growth in paid basket, It means 4,900,000 USD.

October2015

January 2016

+500 KTotal visit

April2016

Launchedwww.modiseh.com

+660 KTotal visit

Country RankIslamic Republic Iran

#268

So, In 2016, Tiara Studio as the first UX agency has started in Iran.

We believe by focusing on experience design, we can build trust and convince Iranian users to buy services and goods online.

Thank You For Your Attention

Asma KaroobiCEO at Tiara Studio.

a.karoobi@tiara.studio@asmakaroobi