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tawkon for iPhone: Design Process May 2011
tawkon for iPhone, BlackBerry & AndroidUX Design Process
www.nascentgrp.com
Presentation at McKesson May 2011
A brand, product and service innovation consultancy.Working internationally for a wide range of global brands:
Presenting:
Guy Haviv / Lead Designer / nascent
@stupidapp
Ori Goshen / Co-Founder, Chief Architect / tawkon
@origoshen
www.nascentgrp.com
May 2011tawkon for iPhone: Design Process
tawkon is a unique approach to handling public concerns ofmobile radiation
About tawkon
May 2011tawkon for iPhone: Design Process
We worked on the user experience for tawkonapps for iPhone, BlackBerry & Android.
We also designed tawkon’s brand identity.
at nascent
tawkon for iPhone: Design Process May 2011
tawkon for iPhone
Design Process
May 2011tawkon for iPhone: Design Process
UX driven process and workflow
Concept to product: design process
v
Platform + User Research
May 2011tawkon for iPhone: Design Process
v
Ideation
May 2011tawkon for iPhone: Design Process
Scope Definition
May 2011tawkon for iPhone: Design Process
Schematic Design
May 2011tawkon for iPhone: Design Process
May 2011tawkon for iPhone: Design Process
Brand Identity Development
Visual Design: Exploration
Visual Design: Selected Concept
Development Process
S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.”
• Putting yourself in the user’s shoes
• User interaction/scenarios analysis
• Focusing on the product core values
• Making tough decisions
Outcome:
• Removed ~30% of planned features
• Detailed map of precise user flows
• Final PDR / MRD
Scope Refinement / User Flow Research
Schematic Design
• Choosing a visual theme
• Aligning with platform & technology limitations
• Define animations
Outcome:
• Designed screens
23
Visual Design
24
• Multiple iterations
• Getting the production items ready-made to
development needs
• Performance optimizations
Production & Dev. Integration
tawkon for iPhone: Design Process May 2011
Thank You.
www.nascentgrp.com
www.tawkon.com
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