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www.tawkon.com

Tawkon and the entrepreneurial journey

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tawkon and my own personal entrepreneurial journey story. Presented at Tel Aviv University as part of the International Business Week program #IBW.

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Page 1: Tawkon and the entrepreneurial journey

www.tawkon.com

Page 2: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

• LOVE innovation, ground breaking tech & behavioral eco.

• Learned to code before even walked

• Started my first company when I was 16 y/o

• Bio:

• IDF (8200) - Project manager & dev. team leader

• Fring - Product & development team leader

• Tawkon - Co-Founder VP R&D

Ori Goshen

Page 3: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

tawkon encourages a healthy lifestyle for mobile device users

Page 4: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Page 5: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

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Your Phone. Your Health. Your Call.

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Your Phone. Your Health. Your Call.

1 MinuteHigh Exposure

5 HoursLow Exposure

Page 8: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Page 9: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Page 10: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Page 11: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Talk Wisely

Drive Safely Eat Healthy Talk Wisely

Page 12: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

• Incorporation

• Incorporated in Israel, 2009

• HQ in Tel Aviv, Israel

• Business dev. branch in SF, California

• Patent

• Software based technology

• Patent Pending

• Product Availability

• Available for Android, Blackberry, iPhone (Jailbroken)

• Initial product launch May 2010

• Investors

• Angel Investor from US, Canada, Singapore and Israel

• TheTime Investment group, TASC strategic consulting, and more.

Company Overview

Page 13: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Apple Story

Page 14: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

It All Started In 2009 With 3 Guys

In an underground basement...(An ideal environment to test mobile technology)

Ori Amit Gil

Page 15: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Team

Page 16: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Strategy

Page 17: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Technology

Base Station Simulator

SAR Measurement Machine

Anechoic Chamber

Page 18: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Investors

Page 19: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.19

Product

Page 20: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Branding

Page 21: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Launch

Page 22: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Being Out There

Page 23: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Big Bang!

Startup Tawkon gave me a sneak-peak developer build of what I believe is the most important app on my iPhone. What does is do? It analyzes the cellular radiation your iPhone

Page 24: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Rebranding

Techy Tawkon Lifestyle Tawkon

Page 25: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

WHAT’S NEXT?

Page 26: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Growth

Page 27: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Regulatory Affairs

Page 28: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Research

“UCLA uses tawkon technology”

Breaking News: “World Health Organization reclassifies cell phone use in the same “carcinogenic hazard” category as lead, engine exhaust and chloroform”

Page 29: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Data

Page 30: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Additional Services

Page 31: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

How To Start?

Page 32: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Start With Why?"People don't buy what you do, they buy why you do it" / Simon Sinek

Page 33: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Stop Talking Start Doing!There’s no better time than now...

Page 34: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Believe Your Luck

Page 35: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Passion

Page 36: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Focus

Page 37: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Sell Sell Sell

Page 38: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Change The Course But Not Too Fast!

Page 39: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Fail Fast. Measure. Learn. Try Again.

Page 40: Tawkon and the entrepreneurial journey

Your Phone. Your Health. Your Call.

Thank You!

Ori GoshenCo-Founder VP R&D

Twitter: @origoshenMail: [email protected]