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Learn how to make visually compelling charts that still convey great meaning using the best data visualization techniques.
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Making pretty charts that actually mean something
ben@bensullins.com@bensullins
warm-up
Name an opposite
Tree River
Name an opposite
couch rug
Name an opposite
BooGrumpy Cat
List 3 alternate uses
MaskRecycle Bin
Speaker
Paper WeightHockey PuckTable Leveler
How did the chicken cross the road?
He walked…
How did the legless chicken cross the road?
On his wing tips!
what is beauty?
cognos
Microstrategy
http://vizcandy.blogspot.com/2013/07/replicating-new-york-times-d3js-chart.html
Oracle PeopleSoft
http://vizcandy.blogspot.ca/p/tableau-8-redoux.html
Business Objects
QlickView
Why is data beautiful?
“Beauty is about perception, not about
make-up.”
Kevyn Aucoin (makeup artist / photographer)
Selective Attention Test
http://www.youtube.com/watch?v=vJG698U2Mvo&feature=youtu.be&fullscreen=1
Count how many times the number “5” appears
Now count the number of time “5” appears in the same set of numbers
Attentive Processing
Pre-attentive Processing
Which product categories are trending up?
Which product categories are trending up?
Attentive
Pre-attentive
What are our best Product Sub-Categories?
What are our best Product Sub-Categories?
Which product categories are doing good this year?
Which product categories are doing good this year?
why stats aren’t enough
Data Stats
Data VisualizedStats Visualized
Francis Anscombe, 1973
How to make data
beautiful?
Reduce non-data pixelsthen
Enhance data pixels
“Above all else, show the data”
Edward Tufte, 1983
Data-ink ratio
Edward Tufte, 1983
Data-pixel ratio
Stephen Few, 2004
How can we increase the data-pixel ratio?
How can we increase the data-pixel ratio?
How can we increase the data-pixel ratio?
enhance data-pixels
granularity
Granularity, which is right?
Monthly Daily
Granularity, which is right?
Sub-Category Category
size & scale
Bubbles on a map
Sizing Bars – preserve true portions
position
angle
Connect dots/bars to show trends over time
color
Color – proper use
Color – improper use
Color – what does your mind do here?
annotation
Annotation – reference lines
Annotation – grid lines
Annotation – grid lines
Darkhorse Analytics Example
bensullins.com
Sources
Information Visualization: Perception for Design- Colin Ware
Designing Effective Tables and Graphs - Stephen Few
Which chart or graph is right for you?- Tableau Software
Now You See It: Tableau 2008 Users Conference- Stephen Few
Tapping the Power of Visual Perception- Stephen Few
Designing Data – Typekit blog- Mike Sall
Anscombe’s Quartet – Wikipedia- Francis Anscombe
Data Viz Techniques in Tableau- Andy Kriebel
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