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INTRODUCTION TO UX
AGENDA1. Intro 2. What is UX 3. A UX agency 4. The UX design process 5. What’s the point 6. Principles in practice 7. Measuring & improving
ABOUT MEAri Weissman Lead Experience Architect @ EffectiveUI
• 10+ years global experience • Responsible for all things UX, from research through
experience design • Currently leading projects for TimeWarner Cable,
AMEX, and FreemanCo
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A UX technology agency that creates transformational digital product
RochesterNYC
Denver
Our Clients
What is User Experience?
USER The central premise of user centered design is that the best designed products and services result from understanding the needs of the people who will use them. —Design Council
“UX design is a commitment to building products with the customer in mind”
-Marieke McCloskey Director of Research at UserTesting
“UX design is the art and science of generating positive emotions through product interactions”
-Tomer Sharon Senior UX Researcher at Google
“the design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal”
-Jesse James Garrett Founder of Adaptive Path and a UXD
“It is so much more than just designing for a screen. The user experience is impacted by decisions made across an organization from the boardroom to the way a developer codes for performance.”
-Paul Boag UX Consultant of Boagworks
THE SPECTRUM OF UX
BEHAVIORS NEEDS GOALS
UX IS NOT…
USER EXPERIENCE IS NOT…• Focus groups and aspirations • A task or a phase • Expert Design • Usability
UX IS…• Research based • Analytical and probing • A process • Cross-departmental
WHO OWNS THE UX?
A UX Agency
We are passionate about adapting technology and systems to human behavior, not the other way around.
Insight from everyone
EffectiveUI Teams
DESIGN & STRATEGY• ACCOUNT
MGMT
ACCOUNT MGMT
CUSTOMER INSIGHT
ENGAGEMENT MGMT
DESIGN & STRATEGY
DEVELOPMENTTECHNOLOGY
HAVE YOU WORKED WITH A UX AGENCY?
The UX Design Process
THE WAY IT WAS
THE DESIGN PROCESS
THE DESIGN PROCESS
THE DESIGN PROCESS
THE DESIGN PROCESS
THE DESIGN PROCESS
THE DESIGN PROCESS
What’s The Point
#1OUTCOMES
We have a common understanding of people and their needs so that we can define an experience that meets those needs
#2OUTCOMES
We have organizational alignment on a vision so that we can plan and craft the details of the experience
#3OUTCOMES
We have created alignment with users tech and biz on a detailed definition of the experience so that the experience can be implemented
#4OUTCOMES
We have delivered useful usable desirable experience so that user engagement is optimized
#5OUTCOMES
We have created the infrastructure so that clients can measure adoption and continuously improve the experience
THE OUTCOME FOR YOU
Principles In Practice
TALK AMONGST YOURSELVESWhat are common experience issues you face?
5 PRINCIPLES OF UXLearnability Efficiency Memorability Error Management Satisfaction
LEARNABILITYEase for users to accomplish basic tasks the first time they encounter the design.
Usability over time. Improvement of task performance after repeated trials.
How many features do you have? It’s the difference between a basic and advanced search
Are you targeting the right users? Novices vs experts. Young vs. Old?
LEARNABILITY
WEDDING PLANNING
EFFICIENCYOnce users have learned the design, how quickly can they perform tasks?
Depth of interactions and organizational structure Simple structure for navigation and tasks. Easy in and easy out.
Appropriate and timely feedback and labelling Direct users and show them their interactions are being accepted. Reduce hesitation and confusion.
Appropriate affordance for the context Known interaction templates.
EFFICIENCY: CONTEXT
MEMORABILITYWhen users return to the design after a period of not using it, how easily can they reestablish proficiency?
Do you remember the shortcuts? - If the site is complex, will users remember core functionality over peripheral?
- Do users remember task pathways?
Recall vs recognition - Don’t make me think.
- Structure for introducing new patterns as a site evolves
Pattern consistency
ERROR MANAGEMENT How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
Prevention is better than remediation -Find and correct areas with errors
-Clear and descriptive error messages
Opportunities abound - Turn empty sets and dead ends into opportunities to avoid errors
SATISFACTIONHow do you keep users coming back?
What is a meaningful experience for the users? How can you find out?
SATISFACTIONHow do you keep users coming back?
What is a meaningful experience for the users? How can you find out?
Thoughts?
Measuring & Improving
THE ONGOING UX PROCESS• Design for Beta • Track the metrics and changes over time
• Why do things change? • Continue to research and test
• Have assumptions? Get the facts • Use UX tools to identify opportunities, not
just pain
Questions?
Vragen
Preguntas
��
Des questions
שאלותвопросов
คำถาม frågor
A SHOUT OUT
SHAMELESS SELF PROMOTION
1. The UX Design Process 2. Discovery Outcomes 3. Kick-Off Workshops 4. Planning Contextual Research 5. Conducting Contextual Research 6. Customer Research Insights 7. Heuristic Evaluations 8. UX Personas 9. Customer Journeys
10.Creativity & Ideating Solutions 11.User Flows 12.Task Models 13.Defining the MVP 14.Design Sketching 15.Effective Design Feedback 16.5 Myths of Concept Testing 17.Collaborative Design Workshops 18.Observing User Testing
WHAT CLIENTS NEED TO KNOW
SHAMELESS SELF PROMOTIONWHAT CLIENTS NEED TO KNOW
http://www.effectiveui.com/blog
THANK YOUAri Weissman @travelingre
P.S. We’re hiring! http://www.effectiveui.com/company/careers/
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