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I Care Because You Do
by Elliot Jay Stockselliotjaystocks.com
Who cares?
Why should you care?
How can you care?
The pleasure drop-off
1. Get brief & begin working on ideas
The pleasure drop-off
1. Get brief & begin working on ideas
2. Begin design / build
The pleasure drop-off
1. Get brief & begin working on ideas
2. Begin design / build
3. Get ready to complete project
The pleasure drop-off
1. Get brief & begin working on ideasHappy, excited, enthusiastic
2. Begin design / build
3. Get ready to complete project
The pleasure drop-off
1. Get brief & begin working on ideasHappy, excited, enthusiastic
2. Begin design / buildContent, satisfied
3. Get ready to complete project
The pleasure drop-off
1. Get brief & begin working on ideasHappy, excited, enthusiastic
2. Begin design / buildContent, satisfied
3. Get ready to complete projecta. Rejoice and be generous with the high-fivesorb. Get dragged into last-minute, goalpost-moving hell
The pleasure drop-off
Project goes well Project goes badly
Hooray :)
Boo :(
Technical limitations Examples:
Technical limitations Examples:
• Browser support
Technical limitations Examples:
• Browser support• File size
Technical limitations Examples:
• Browser support• File size • Page load times
Technical limitations Examples:
• Browser support• File size • Page load times• Capabilities of CSS, Flash, Javascript, etc.
Technical limitations Examples:
• Browser support• File size • Page load times• Capabilities of CSS, Flash, Javascript, etc.• CMS output
Technical limitations Examples:
• Browser support• File size • Page load times• Capabilities of CSS, Flash, Javascript, etc.• CMS output• Audience
Technical limitations Examples:
• Browser support• File size • Page load times• Capabilities of CSS, Flash, Javascript, etc.• CMS output• Audience• Maintenance by client
Client demands
Client demands “Make my logo bigger!”
Client demands “Make my logo bigger!”
“I need it to be more Web 2.0.”
Client demands “Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something completely different for our shareholders to approve?”
Client demands “Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”
Client demands “Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”
“I know you’re the designer but can you follow this idea our Chief Financial Officer came up with?”
Drew McLellan gets it right againtwitter.com/drewm/statuses/893145119
Client demands (ok, seriously now)
Examples:
Client demands (ok, seriously now)
Examples:
• Changes to the brief
Client demands (ok, seriously now)
Examples:
• Changes to the brief• Pressure from third parties
Client demands (ok, seriously now)
Examples:
• Changes to the brief• Pressure from third parties• Realisations
The relationship
Designer Client
Product
The relationship
Designer
Product
Bother to get it right!
Bother to get it right!Cutting corners will save time, but is it worth it?
Bother to get it right!Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.
Bother to get it right!Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.
Bother to get it right!Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.
Get it as right as you can to avoid further degradation when handed over to third parties, etc.
Applying last-minute limitations
The original design The final build
Anna Moller Photographyprotrigga.com/design/annamoller/website_3.html
Dara’s Gardendarasgarden.com
Dara’s Gardendarasgarden.com
Springtime In Tennesseespring.tnvacation.com
Springtime In Tennesseespring.tnvacation.com
Future of Web Apps, Miamifutureofwebapps.com/2008/miami
Future of Web Apps, Miamifutureofwebapps.com/2008/miami
Jan Sochor Photographyjansochor.com
Dale Harrisdaleharris.com
Born Livingbornliving.com
Design evolution
Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.
Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.
Doing an adequate job keeps design in a static, stale, stagnant state.
Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.
Doing an adequate job keeps design in a static, stale, stagnant state.
Doing a great job leads to kinetic design:A constantly moving evolution that provides delight, inspiration, and perpetuation.
Who cares?
Why should you care?
How can you care?
Thank you!elliotjaystocks.com
Hooray :)
Boo :(
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