Google Hummingbird by Andrew

@agatestudio

Google Hummingbird

Andrew

Publishing

Agate Studio

SEO: Google HummingbirdFrom various sources

An algorithm that will affect

90% of searches

Most significant change since

2010

2010 - Caffeine

2010 - Instant

2011 - Panda update

2011 - schema.org

2011 - Query encryption

2012 - Search + Your world

2012 - Penguin update

2012 - Knowledge Graph

2013 - Hummingbird

What is it?

Synonyms

Context

Knowledge Graph

Maps User Intent

Comparison Query

Conversational Queries

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How?

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Why?

What should we do?

Semantics

• Content is now more important than ever; Look for ways to expand it. Examples are

detailed catalogues and UGC.

• Construct Answers in the website to the Question the target audience might ask search

engines.

Knowledge Graph

• Increase the value proportion that the website has to offer its users; Users should be

given strong reasons to enter a website even after accessing information through

Knowledge graph in the result page.

Mobile

• Optimize the website for mobile; use rich snippets & structured data to gain

prominence in mobile search result.

Thanks!