Hi!Hummingbird &

The Entity Search Revolution

Rhea Drysdale

CEO, Outspoken Media

@Rhea

@Rhea #pubcon

Hummingbird…

@Rhea #pubcon

…dramatically rewrote the algorithm to be more like a

hummingbird—precise and fast.

@Rhea #pubcon

…launched and no one noticed.

@Rhea #pubcon

…improves how Google sorts through information.

@Rhea #pubcon

…supports “search by voice” for mobile users.

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…goes beyond Knowledge Graph—it applies to all results.

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…benefits brands who didn’t invest a lot in search.

*Correlation. This doesn’t mean you shouldn’t invest in search.

@Rhea #pubcon

Matt Cutts at SMX Advanced:

Mobile queries will exceed desktop queries by the end of 2014

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Danny Sullivan gave the example:

“What’s the closest place to buy the iPhone 5s to my home?”

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Still not

great.

@Rhea #pubcon

@Rhea #pubcon

@Rhea #pubcon

@Rhea #pubcon

@Rhea #pubcon

@Rhea #pubcon

What should we prioritize?!

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Mobile:– Responsive content– Optimize for speed

Content strategy:– Still optimized– Conversational – Synonyms

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NEXT 2 SLIDES REDACTED.

FOR PUBCON ONLY!

SO SAD, SHOULDA BEEN THERE.

@Rhea #pubcon

WARNING:When Hummingbirds attack!

@Rhea #pubcon

WWJGD(What would Jane Goodall do?)

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Build out smart, dynamic content

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WIN!

Need help?

rhea@outspokenmedia.com