View
47
Download
0
Category
Preview:
DESCRIPTION
FA102 Assignment 4
Citation preview
FA102a, Research and Brand
Development
Jessica Valiente Virtual Taste Testing
“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Assignment One, Research
Jessica Valiente Virtual Taste Testing
Use of electrical and thermal
stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste
Assignment One, Research
Jessica Valiente Virtual Taste Testing
Varying levels of electrical currents
and temperature of the electrode
produce sour, salty, bitter, and minty
tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Jessica Valiente Virtual Taste Testing
Practical uses include creating a
new reward system for gaming and
healthcare applications for diabetics
or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Jessica Valiente Virtual Taste Testing
Virtual Taste Testing Using
Simulator
Jessica Valiente Virtual Taste Testing
Assignment One, Description of Future
Product or Service
Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment Two, Naming Process
Selected name: SimuShock
Justification: • Slightly literal and not
• The product itself uses electrical currents to
simulate tastes, but it’s “shocking” in the sense
that it is not something that’s ever really been
used
Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment Two, Brand Character Diagram
Jessica Valiente Virtual Taste Testing
Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research,
Word From Diagram
immersive
Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research
http://www.nintendo.com/wiiu http://www.apple.com
http://www.twitter.com
Jessica Valiente Virtual Taste Testing
Assignment Three, Finished Logotype
Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding
Research
GrubHub
• https://www.facebook.com/grubhub/info
Seamless
• https://www.facebook.com/seamless/info
Food Network
• https://www.facebook.com/FoodNetwork/info
Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Creating Community
• Posted on personal Facebook
• Posted on personal Tumblr
• Posted on personal Twitter
• Texted friends
• Called family
Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages
Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages
Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages
Recommended