Exploring Augmented Reality for Practical Purposes

www.bigstudioconsulting.com1 Broadway. 14th floorCambridge MA 02142info@thebig-studio.com

Big Studio Beer & Brainstorming SessionFacilitated by Robert Gauvin

Exploring Augmented Reality for Practical Purposes

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About theSession

What is Beer & Brainstorming?

Beer & Brainstorming is an opportunity for the Big Studio team to explore design thinking principles and use rapid brainstorming exercises to get to unique solutions.

Oh, we also sample delicious beers from around the world.

OverviewThe goal of this session is to understand the fundamentals of augmented reality (AR) and experiment with the latest AR apps on the market for inspiration. We also did quick brainstorming exercises using AR technology to solve different challenges.

• We listed specific challenges experienced by people in different locations.

• Before diving into concepts, we learned more about how other industries use AR technology to enhance their products.

• We split into teams to create our own AR apps.

• Each team pitched their ideas.

Discovery Definition and Inspiration

Team Concept

TeamPitches

20 min. 20 min. 20 min. 10 min.

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Discovery (20 min.)The Big Studio team listed out actions and challenges experienced by people in these locations.

Street Office Kitchen

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How can augmented reality help in these situations?

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What is augmented reality?It is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

Things that trigger ARGPS, Pattern Recognition, Gyro, Gesture, Touch PlatformsHandheld Devices Stationary AR Systems Spatial Augmented Reality (SAR) Systems Head-mounted Displays (HMDs) Smart Glasses Smart Lenses

Definition and Inspiration (20 min.)

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Inspirational Sites & Apps

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Team Concept (20 min.)Each team created their own AR apps for a specific user and challenge.

AR app that helps tourists identify friendly locals

Team A

AR app that encourages employees with rewards

Team B

Street Office

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Result: This app uses a device's camera to overlay additional information onto the surrounding environment. Point the camera at people to have the app show each person’s social network activities and their openness to converse. Now you can quickly identify and approach friendly locals for recommendations.

Team A: AR app that helps tourists identify friendly locals

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Team B: AR app to encourage employees with rewards

Result: This app uses augmented reality to overlay elements such as personal rank, badges, rewards and virtual objects (e.g., a crown) onto employees. People can view top rankings and add virtual accessories to their colleagues. The idea is to have colleagues award each other with points to increase their rankings across different categories.

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Index

http://www.junaio.com/showcase/

Pepsi Bus Stophttps://www.youtube.com/watch?v=Go9rf9GmYpM

Penguin NAVIhttps://www.youtube.com/watch?feature=player_embedded&v=IK4-zPD_25U

Homspotterhttps://www.youtube.com/watch?feature=player_embedded&v=MKQpD43HXe0 Walgreenshttps://www.youtube.com/watch?feature=player_embedded&v=MN46r-IZk8o

Toywheel AR RC carhttps://www.youtube.com/watch?v=gW2QRQdwOH8

Join us for our next sessioninfo@thebig-studio.com