Evil, Impactful IA & UX

Evil, Impactful IA & UX

Jeffrey Ryan Pass | @jeffpass | UXDC 2017 – #IMPACT – #UXDC2017 | April 15, 2017

Why This Talk& Why Me

When the devil came, He was not red,He was chrome and he said,Come with me,

You must go, So I went,Where everything was clean,

So precise and towering

Jeff Tweedy & Wilco (from Hell Is Chrome)

Labor and the artifacts of labor can be employed for good or not.

Polar bears are cute.

Unicorns inspire us.

But all wild animals (real or mythical) are wild animals.

Out of Scope

The World Wide Web and all the goodness (badness) therein.

Voting & Elections

There were many obstacles to Nelson Mandala’s 1994 election as South Africa’s first black chief executive

Like ballots designed to appear simple while intentionally confusing low-literacy and first-time (read as black) voters

Not that the US doesit any better

And neither time or technology had made much of a difference.

And neither time or technology had made much of a difference.

Though we are getting better.

A Place for (and an Eye on)

Everything

Disney, IKEA, casinos and many more work hard to ensure that once you enter, it’s hard to leave with-out seeing it all.

Hierarchy and categorization are important, and useful especially when focusing on a group or persona.

Dante knew hierarchy is important, especially for grouping people and things.

But people like don’t always like to be grouped.

And many belong to more than one group.

People need mental models.

Conceptual models become defacto reality.

Both can be difficult to shift.

Once a punishment and deterrent, Bentham’s Panopticon is now norm.

The Panopticon notion started as a single eye and evolved into a network of eyes overseen by an all-seeing, all-knowing eye.

Sauron?

Amazon?

~ End ~

References

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References (3 of 4)

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Elkanah Tisdale (1812). The Gerry-Mander (political cartoon). Retrieved 01.13.2017, from: https://commons.wikimedia.org/wiki/File:The_Gerry-Mander_Edit.png. Use: PD.

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Sandro Botticelli (between 1480 and 1490). La Carte de l'Enfer (Chart of Hell) [image cropped and edges cleaned for use]. Retrieved 12.21.2016, from: https://commons.wikimedia.org/wiki/File:Sandro_Botticelli_-_La_Carte_de_l'Enfer.jpg. Use: PD.

References (4 of 4)

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Department of the Army (USA) (05.12.2006). Intellige FM 34-52 nce Interrogation Field Manual 34-52 (FM 34-52) (05.12.2006). Retrieved 09.28.1992, from:https://fas.org/irp/doddir/army/fm34-52.pdf. Use: PD.