Emotionally Intelligent Design

EmotionallyIntelligent

Design

Pamela Pavliscak@paminthelab

Long ago, we started

with one emotion

Then we were given

one more

and more

Really it goes back further

Our emotional connection with technology is complicated

We emotionally attach to our devices

Whether we talkto a voice

to the barely visible

max braun

useful

easy

enjoyable

functional

reliable

usable

pleasurable

useful

usable

desirable

So we’ve developed a (mountain) range of ways to

design for emotions

forrester walters von gorp & adams

Often it looks like this

or this

sometimes it turns out like this, or worse

We move people from sad to happy

again and again

PHYSICALfood, shelter, water, clothing, sleep

SAFETY AND SECURITYhealth, employment, social stability

LOVE AND BELONGINGintimacy, family, friendship, connection

SELF-ESTEEMconfidence, achievement, respect

SELF-ACTUALIZATIONpurpose, potential,

acceptance, morality

but it feels

too flat

The role of technology in our lives is bigger

Design needs to go bigger

BASICSfunctional, easy to use, reliable

TRUSTprivacy, transparency, control, governance, access

CONNECTIONintimacy, family, friendship, community, participation

IDENTITYconfidence, achievement, respect

MEANINGpurpose, potential,

creativity, challenges

Design for

PLEASURE+ PURPOSE

social awarenessEmpathy

self social

regu

latio

n

re

cogn

ition

social skillsInfluenceCollaborationConnectionInspiration

self-managementMotivationResilienceTrustworthiness

self-awarenessConfidenceIdentity

What if we take what we know about

emotional intelligence

1. IDENTIFY2. COLLECT3. COMMUNICATE4. ADAPT

And principles of

affective computing

ADAPT

Continue to evolve as the emotional

relationship changes

Translate emotion in context to design

without oversimplifying

INTERPRET

Recognize emotional complexity in-the-moment and on

reflection

IDENTIFY

To create

emotionally intelligent design

@paminthelab

IDENTIFYunderstanding emotional signals

cvdazzle

EXPLORE

MULTIPLE DIMENSIONS

Thanks Don Norman!

in-the-moment

How do people feel during the experience?

turbotax

SELF REPORT

FeelixMoodnotes

Mitra

FACIAL RECOGNITION

AffectivaKairos

Project OxfordEmoVu

VOICE RECOGNITION

Beyond VerbalWithings

PHYSIOLOGICALEEG, ECG, EDA

FeelMoodMetric

iMotions

TEXT/IMAGEANALYSIS

IBM WatsonWolfram Alpha

AlchemySynesketch

Soon we may use

emotion-sensing technology

moodnotes

IBM watson

beyondverbal

sproutling

Emotion-sensingmight not be quite ready though

How will knowing what people feel

change how we design?

summative

How do people feel overall, after an experience?

happyornot

Be open to new methods of

emotional research

CREATIVE

ENGAGED

EMPOWERED

ENTERTAINED

+ 7 MORE

diaries

Notice the emotion

Why am I having this feeling?

Can I do something about it?

What can I do? When? How? Where?

CBT

valence

Is the emotion positive or negative?

We are already pretty good at this

rownbakerdesign

granularity

What are the nuances of the emotion?

pieter desmet

EMOTIONFear

HappinessSadness

Anger Disgust

COGNITIONConfusion

ConcentrationDoubt

IntrigueConsideration

EMOGNITIONAmusement

SurpriseGuilt

EmpathyAnxiety

FrustrationEmbarrassment

relationships

What emotions are associated with the primary

felling?

wefeelfine

love guilt delight

submission curiosity sentimentality

alarm despair shame

disappointment ? outrage

remorse envy pessimism

contempt cynicism morbidness

aggression pride dominance

optimism fatalism anxiety

amazementsurprise

sadness

disgust

anger anticipation

joy

trust

fear

robert plutchik

delft institute of positive design

intensity

How intensely are the emotions felt?

Technical term is arousal

active

not active

pleasantunpleasant

tensejittery

upset distressed

elatedhappy

excited ebullient

tiredlethargic

placid calm

sadgloomy

serenecontent

choice

How much choice is involved in the feeling?

Technical term is dominance

emotions choice intensity

Curious, empowered, guilty.

proud +

-Inspired, compassionate, worried

afraid

Go beyond the binary (happy/sad), recognize

emotional complexity

INTEPRETmapping emotion to experience

bubelle

CHOOSE

MOMENTS OF TRUTH

gorrone engstrom

FOMODistractedDisjointedStoryless

Fragmented

MEANING

Lack of presenceFear of forgetting

StressedAlways behind

Tethered

TIME

ComparativeObligatedDistanced

AntagonisticTogether but Alone

RELATIONSHIPS

Lows distort what we feel to be real

@paminthelab

GratitudeCompassionInspiration

PurposePotential

MEANING

CompetenceMastery

ContinuityCreativityAbilities

SELF

AuthenticVulnerable

IntimateWeak ties

Connection

RELATIONSHIPS

Highsamplify or extend the best in us

@paminthelab

source

How can design be a source of happiness?

obligatory mailchimp reference

support

How can technology support happiness?

nest

modcloth

pplkpr

crystal

symbol

How will the device, design, or experience become

symbolic of an emotion?

FOMO

angry

competent

THINK FEEL

CONTEXT

PHYSICAL

psychological

physical

ideological

social

Consider the

emotional context

patrick jordan

machine intelligencedevices, algorithms, bots

social intelligencefamily, friends, neighborhoodscommunities,

social networks

cultural intelligencenorms, beliefs,

values, customs, possessions

system designgovernment, policies,

environment

humanfeelings, thoughts,

words, actions

@paminthelab

ADAPTgrowing and changing with emotion

jibo

RECONSIDER

THE JOURNEY

short-term

How can we support a one-time or short-term

relationship with respect?

How can we move beyond just sad to happy?

long-term

How can we evolve with the technology, emotionally

and otherwise?

anticipation

evolveexpress

reflect

I DO

I THINK

I SAY

I FEEL

I SENSE (see, hear, touch)

I WANT

short-termINTERACTING

I ASPIRE

I HOPE

I CARE

I REMEMBER

I VALUE

I APPRECIATE

I AM(human)

long-viewBECOMING

I AM(user)

cicret

hybrid self

human being becomingalgorithmic selfextended intelligenceinteracting user

values-based

How can we design for long-term value and human

well-being?

PERSONALCreativity

VarietyAutonomy

CompetenceMotivation

PerseveranceResponsibility

CourageConnectionBelongingGratitudeHumility

GenerosityLearning

Self-AwarenessGrowth

COLLECTIVETransparency

TrustRespectPrivacySecurity

SustainabilityEqualitySharing

ContinuityUnity

AltruismCompassionForgivenessMentoring

Loyalty

Go beyond marketplace metrics, choose measures for

personal and collective well-being

PRACTICE GRATITUDE

EMBRACE INTENSITY

• What memories are already present?

• How can we foster recall?

CONJURE MEMORIES

SAVOR

• Where are the spaces for people in the story?

• How can people be creative collaborators?

INVITE PARTICIPATION

INVOLVE SENSES

• Is there a place for gratitude in the experience?

• How can we cultivate it?

• What are the most intense moments, positive or negative?

• How can we participate in these moments, if it’s appropriate?

• Where can we build in moments to pause or reflect?

• What other ways could we encourage savoring?

• How can we enrich the experience with all the senses?

• What senses could be evoked?

moodwings

Together we can create a future of

emotionally intelligent design

Pamela Pavliscak@paminthelabwww.changesciences.com